Medspa Marketing Ideas and Strategies

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Medspa Marketing Ideas and Strategies
As medspas become more popular and the landscape
becomes more competitive, marketing your medspa
becomes more important and more difficult. Now
more than ever, a strong marketing plan is the
best way to separate yourself from the pack and
grow your customer base. To help you build a plan
that works for your business, our marketing
experts have outlined eight of the best medspa
marketing ideas and strategies based on our
experience. In the following article, we go over
what these practices are, how they work, and how
they can benefit your business. Effective Ideas
and Strategies for Marketing Your Medspa Some
marketing tactics will work better for some
medspa businesses than others. Every medspa has
unique features and so does every market they
operate in. However, the marketing ideas and
strategies outlined below have shown to yield
consistently positive results for a wide range of
our medspa clients and are an excellent place to
start when building your plan. 1. Create a
Referral Program Referral programs are a
tried-and-true way to generate new business and
keep current customers. A happy customer that
recommends your business to friends and family is
your best advertisement because of how much
people trust personal recommendations. You can
use a referral program to incentivize those
referrals.
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These work in two ways. Prospective customers get
the recommendation of someone they trust for a
medspa, making them more likely to choose your
business. Current customers get a reward that can
only be used on a return visit and that deepens
their relationship with your medspa. You can do
this the old-school way by simply offering a
discount when people mention the referrer when
booking their service or when they pay. Another
method is to leave space for a referrer name on
your intake forms. But there are also online
options that allow people to use a referral code
when booking their service that customers and
administrative staff typically find much easier
to use. 2. Build a social media
Following Social media is a necessity for
businesses these days. And while you can get by
with a minimal account that doesnt post much and
serves mainly to be there when customers look
around the internet, an active social media
presence with a large following is one of the
best tools available. It gives people an easy way
to share your business, allows you to engage with
potential customers, and offers the chance to
build and define your brand on your terms. When
it comes to building a following on social media,
the two main keys are posting engaging, shareable
content and posting it frequently. Engaging
content can take many forms. For medspa
businesses, it could be posting memes about spa
treatments and related topics. It could also be
informational posts about at-home self-care. If
you have very talented people that work for your
business or that you can hire, it could be as
involved as funny video skits. It could be a
combination of any of these and other types of
content. Whatever content you decide to run
with, most social media platforms reward you for
posting more frequently (up to a point) by making
it more
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• likely that people will see your content. For
  this reason, its a good idea to come up with a
  content plan to make sure you always have
  something to post at least once every few days.
• Collaborate with Other Businesses
• Working with other businesses that you arent
  competing with opens many opportunities to win
  new customers. One easy way to do this is to swap
  ads in waiting areas. Another way to do it is to
  feature each other on your social media accounts.
  You can also work together to offer discounts to
  each others business.
• The key is to first identify businesses that have
  a similar customer base. For a medspa, this could
  mean hair salons, gyms, or local hotels, among
  others. This allows you to target people who are
  most likely to use your business and to associate
  your brand with a brand people have already
  chosen. When people have a positive experience
  with your partner business, they are likely to
  associate that positive impression with your
  medspa and take it as a recommendation.
• Leverage Content Marketing
• Content marketing is a favorite tool of marketing
  professionals around the world, both because it
  works and because it accomplishes several goals
  at once. In addition to the primary goal of
  bringing in search engine results page traffic,
  blogs and other content provide a branding
  opportunity, allow a company to position itself
  as an authority on the topic, and add to the
  search engine optimization (SEO) value of the
  site overall.
• By targeting relevant keywords, a content
  marketing professional can help your site appear
  at or near the top of the search engine results
  page. This greatly increases the likelihood that
  searchers click on a link

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• and go to your site. Each blog post represents an
  opportunity to win search traffic for the
  keywords you target.
• The more quality content you publish on your
  site, the more opportunities you must win
  traffic and, as a result, customers. Blogs have
  the bonus of making your business look
  knowledgeable and trustworthy, increasing the
  likelihood that people choose your medspa over a
  competitor.
• Encourage Positive Online Reviews
• Review scores on Google and other sites like Yelp
  are one of the main ways people evaluate a
  business. In many cases, they are the only thing
  people look at. That means that, for better or
  worse, your score on these sites is critical to
  winning new business.
• You cant pay for reviews or offer incentives for
  them. However, there are other ways to encourage
  people to leave positive reviews for your medspa.
  One way is to send a follow-up email after a
  treatment to ask about the service and provide a
  link to leave a review. You can also post a QR
  code in several places around your businesses
  that takes people to a review page. Its also not
  a bad idea to ask your desk staff to mention the
  importance of online reviews to people who had a
  positive experience and how much a positive
  rating can help your business.
• Optimize Your Website
• The term SEO tends to get misused, often by
  marketers who have something to gain from making
  the practice seem more complex and difficult to
  understand than it really is. In reality, SEO is
  simply the practice of making your website more
  likely to rank highly on search engine results by
  providing clear, high-quality content and
  organizing it in a logical way that makes it
  easily accessible.

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• There are very technical elements to SEO that are
  probably best left up to professionals, but there
  are some simple practices that can greatly
  improve your sites performance on Google and
  other search engines. For example, using headers
  in blog posts to break up content and describe
  the next section is a powerful form of SEO. So is
  using images that strike an ideal balance of
  quality and file size to ensure a page load
  quickly.
• SEO is not an on/off switch, it is a matter of
  how well your site and content are optimized for
  the internet. Hiring a professional to revamp
  your site and optimize it will likely yield very
  positive results, but even small incremental
  improvements can help your site be more visible
  to people looking for a medspa.
• Build a Targeted Ad Campaign
• One of the biggest advantages of digital
  marketing is how precisely it allows you to
  target advertisements. Thanks to tracking
  technology and, more recently, location-based
  services, you can now pinpoint exactly the people
  you want to deliver pay-per-click (PPC) ads to
  and when and where you want them to receive them.
• You can target your ideal customer with
  demographic information such as age, sex, and
  income. Another way to target people is through
  their hobbies and interest that their online
  activity reveals about them, such as accounts
  they follow on social media and their search
  history. You can also target people based on
  location with what is known as geofencing.
• This allows you to serve ads to people when they
  are in a specific location, such as a
  complimentary business like a gym or even a
  competing medspa.
• Offer Attractive Promotions

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• Promotions such as discounts and giveaways are
  another old-school marketing technique that has
  withstood the shift to digital marketing. That is
  in part because a discount coupon or other
  incentive gives people a reason to choose your
  business over another. It also helps people feel
  better about spending money on luxury services
  like a medspa because it provides an opportunity
  to get a service they want at a lower price.
• The most common type of promotion is a discount
  for first-time customers. This is a proven
  incentive that has been a standard in many
  industries for a reason. However, you can also
  get creative and use promotions that help you
  stand out. You may consider giving away branded
  gifts such as trial-size lotions or soap with
  your logo on them to first timers. Another option
  is including a free bonus service for new
  customers instead of a discount.
• Host a Contest
• Contests and giveaways are an excellent way to
  generate interest in your business. They can
  create excitement and position your medspa as fun
  and engaging. In the age of social media, theyre
  even easier to conduct and are a good way to gain
  followers through tags and shares.
• You can, for example, post a contest to your
  Instagram account where you offer a pair of
  therapy sessions for a randomly selected person
  who tags a friend in the comments. This
  encourages people to tag friends who may not yet
  follow your page to check it out by sending a
  notification to their phone.
• Add Online Booking and Billing
• Allowing customers to book appointments and pay
  bills online is a relatively easy way to improve
  the customer experience for your medspa. While
  that may not immediately seem like a marketing
  tactic, it

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can greatly improve peoples perception of your
business and make them more likely to choose you
over a competitor who doesnt offer these
services. More and more people prefer not to
pick up the phone and call a business if they
have the option to do everything online. Hosting
these services online also means people can book
appointments and pay bills 24/7. Another benefit
of adding online booking and billing is reducing
two of the less-pleasant interactions between
customers and a business and moving them online.
This frees up your staff to focus on building
relationships with customers through friendly,
human conversations. Mespa Marketing Strategies
and Ideas Conclusion By employing effective
marketing strategies and ideas for your medspa,
you can stand out from competing spas and grow a
reliable customer base. There are many methods
for marketing your medspa, but the ones listed
above have proven to be effective time and time
again for our experts and their clients.