The buyer persona guide for businesses

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The Buyer Persona Guide For Businesses

• Introduction
• With more than 80 each, United Arab Emirates and
  India had the second-highest adoption rates of
  social e-commerce.
• A buyer persona is a representation of the buyer
  of a product or service based on market research
  studies.
• Buyer personas help businesses design their
  marketing and selling strategies to specifically
  appeal to that persona.
• 
  www.metsertive.com

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What is a buyer persona?

• A buyer persona is a representation of the buyer
  of a product or service based on market research
  studies.
• Buyer persona is a set of characteristics buyers
  have that affect their buying behaviour.
• It can be used to help you better understand
  buyers, their needs and motivations, and to
  develop marketing and product proposals that
  appeal to them.
• 
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3
Why is buyer persona important?

• Buyers are the lifeblood of a business. Without
  them, a business cannot survive.
• Buyers are the ones who make or break a business.
  If you can create buyer personas that accurately
  represent your target market, you can increase
  your chances of success.
• Without a good buyer persona, businesses won't be
  able to create a good relationship with their
  customers and might not be able to sell their
  products/services.
  
• 
  
• 
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4
What are the types of buyer personas?

• There are four major buyer personas the ideal
  buyer, the rational buyer, the emotional buyer,
  and the opportunistic buyer.
• The ideal buyers are analytical and look at the
  facts and figures before making a purchase.
• The rational buyer is the type of buyer who is
  looking to save money.
• Emotional buyers are those who are motivated by
  their emotions and are more likely to buy
  impulsively.
• Opportunistic buyers are those who are looking
  for an opportunity to make a quick buck and are
  more likely to buy impulsively.
• 
  www.metsertive.com
• 
  

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Creating buyer personas in 5 simple steps

• Step1
• Identify the types of buyers that your product or
  service could attract.
• Who he/she is?
• Age
• Employment Status
• Location
• 
  www.metsertive.com

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Creating buyer personas in 5 simple steps

• Step 2 Psychographics
• The aspirations, attitude and lifestyle of the
  persona.
• What are their personal characteristics?
• How would they describe themselves?
• Communication tools Email, phone, whatsapp
• Social Media
• Online shopping
• Associations
• 
  www.metsertive.com

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Creating buyer personas in 5 simple steps

• Step 3 Determine the needs and wants of these
  buyers.
• What are the specific needs of this buyer
  persona?
• What are they likely to do when looking to buy a
  product or service?
• What are their preferred methods of buying?
• What are their concerns or pain points?
• What are his/her challenges?
• What are their goals?
• 
  www.metsertive.com

8
Creating buyer personas in 5 simple steps
9
Creating buyer personas in 5 simple steps

• Step 4 Create a profile based on their
  identified needs and wants
• Once you have researched your buyer persona, you
  will need to create a buyer persona profile.
• This will include information such as the buyer's
  age, gender, professional status, location,
  interests, and challenges or pain points.
• 
  www.metsertive.com

10
Creating buyer personas in 5 simple steps

• Step 5 Test and refine your buyer personas
• When taking these steps, it's important to keep
  in mind that buyer personas are not static or
  one-size-fits-all.
• Buyer personas should be adapted and updated as
  needed to reflect the changing needs and wants.
• You need to test and refine the buyer profiles
  until they are as accurate and representative as
  possible.
• 
  www.metsertive.com

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Creating buyer personas in 5 simple steps

• Collecting Data
• You can use free online survey tools like Google
  Forms or Survey Planet to collect the data.
• You can also use social media surveys with a
  single question or even a physical questionnaire.
  
• You could do a market research study, surveying a
  representative cross-section of buyers.
• Your employees handling customers can help you to
  get an insight into your customers priorities
  and values
  
• 
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How many buyer personas should you create?
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How many buyer personas should you create?

• There is no set number of buyer personas that you
  should create, as the number will depend on the
  specific needs and desires of your target market.
  
• It is generally recommended that you create at
  least three buyer personas, as this will give you
  a good understanding of the different types of
  buyers
• If the final consumer needs the approval of few
  others then each person involved in the decision
  to buy your goods/services is a different
  persona.
• 
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The Buyer Persona Guide For Businesses

• Conclusion Buyer persona is an important tool
  for marketers.
• By figuring out who your buyers are and what
  motivates them, you can create content and ads
  that are relevant and engaging to them.
• Buyer persona can offer you a solid foundation
  from which to build your marketing campaign's
  content and help you prioritise its important
  components you need to focus on.
• Every piece of information about your buyer
  persona will help you save your marketing budget.
• 
  
• 
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The Buyer Persona Guide For Businesses

• THANK
  YOU.
• 
  Metsertive
• 
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• 
  
• 
  
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