A Definitive Guide to Website Redesign

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A Definitive Guide to Website Redesign
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• eCommerce stores user interface (UI) is the
  first thing that visitors will face and fall in
  love with! The ones that create an impactful
  first impression can go a long way. Of course,
  the products, services, and user experience (UX)
  will gain you brownie points and are equivalently
  important, but the primary thing will always
  remain what look and feel the website is
  providing!
• eCommerce Website Redesign is a major decision to
  make, there might be an SEO rank drop, you might
  need more than one variant to A/B test the
  landing pages, product page designs, checkout
  page designs/process and more.
• Thus, targeted website redesign best practices
  need to be followed. Brace yourself as this guide
  to website redesign will help you do the job
  easily.

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Points To Consider
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Competition Inspiration
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Examine the Existing Site
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Timeline
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• Foremost step to the website redesign process is
  to check out a few competitor websites with
  higher rankings, better visuals, and good
  customer base. Keeping the branding aside for
  neutrality, consider what factors theyre
  focusing on and the kind of optic attractions
  theyre providing videos, images, fonts, colors,
  et Cetra.
• When you decide to redesign the existing website
  after analyzing few competitors, you come to know
  what loopholes were there which you should focus
  more this time or what are the eCommerce factors
  that are missing and need to be added.
• Collecting and saving this data will help the
  designers come up with better mock-ups when
  theyre informed properly.

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• Examine the current status before undertaking the
  website redesign process. Examining here stands
  for studying the website metrics thoroughly for
  the performance. With the help of analytic tools,
  get to know the best traffic-generating pages on
  your website. It is better to have this data
  handy for a better understanding of user trends.
• Examining the current scenario of the website
  makes you aware of the kind of pages that work
  for you. Take note of most converting campaigns,
  products, and traffic pulling elements present.
  Optimizing the current successful pages and
  rebuilding the new ones with the same content
  architecture and design aspects can help you gain
  good ranking.
• Weak spots on a website and where people are
  leaving the page without taking the desired
  action also helps you modify in those areas. This
  step is critical in a website redesign process
  the whole agenda of the process is to improve
  performance.

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• Consider website redesign as rebranding and
  create a persona that represents your brand!
  Color psychology plays an important role when it
  comes to eye-catching details, CTA buttons,
  highlighting factors, and action causing
  elements.
• Product placement, title font, buying icons,
  description tone, and used imagery should be in
  sync that portrays consistency throughout. Study
  customer color psychology charts before
  finalizing the combinations and palette. Making
  your designers aware of the message that you want
  to pass on via colors and designs should be clear
  enough for them to create ecommerce store design.
• Website design should also depict a hierarchy in
  a way that is easy to understand, fast, and
  clear. Setting up such a design model improves
  the buyer journey through different levels of the
  marketing funnel. Being consistent is the key to
  all the stages of a website redesign.

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• A websites success depends on its content
  and the saying has 100 accuracy to it! Content
  does not mean the way youve explained things but
  rather how suitable it is when people search for
  it.
• Thorough explaining wont make a difference if it
  isnt searchable. When you plan to revamp your
  website, content is the factor you should never
  leave behind.
• CGA Content Gap Analysis is the first step for
  any content strategy building. Analyze the
  current website content and find the keyword gap
  that needs to be filled.
• Long tail and intent oriented keywords should be
  in prime focus whenever you design any product
  page or category pages. Call to action and
  internal linking are two integral parts you cant
  miss out on when revamping the website content.

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• All that you change and improve is only worth it
  when people will be able to see and utilize it.
  Thats where the Search Engine Optimization
  enters! The basic on-page SEO with Title and Meta
  Tags are essential and should always be there as
  and when you design even a single page. But
  technical SEO is for improved search rankings and
  better visibility.
• The page URLs being crisp and clutter-free is the
  first aspect of technical SEO. Get it done for
  all the pages present on your website and design
  a sitemap for the search engine crawlers.
• The website security SSL certified websites
  development are another important ranking factor
  and should never be neglected. Make sure youre
  using the https// for your website while
  redesigning it if you arent already.
• AMP-enabled websites get higher rankings,
  especially in Google search and thus, make amends
  with your hosting provider or developer to comply
  with the themes that are Accelerated Mobile Pages
  enabled
• Its no secret that longer page loads can
  adversely affect your traffic and sales, but it
  can also highly affect your position in search
  results. The page load speed is one more
  unmissable factor for technical SEO. Whenever
  youre considering the website redesign, use the
  compressed images and provide Alt tags to it.

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• The final stage is to set a deadline for the
  website redesign process. Keeping all the
  above-mentioned components in mind, set a
  timeline that allows you to test and tweak the
  changes made.
• A website that is responsive, scalable, and
  backed with powerful UX/UI is like the star
  features, but when youre actually making the
  redesigned website live, check it on various
  browsers and devices for its compatibility.
• Choose a time that allows you all these changes
  to never miss out on important aspects.

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Website Redesign process involves a lot of effort
and alterations. The ones happening without
proper homework wont weave the desired fruits.
If Youre Looking For Savvy Developers Who Can
Help To Redesign your Website, Get In Touch With
One Of The eCommerce Handymen From Qeretail!
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A Definitve Guide Website Redesign
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