What is buyers Persona? Why is it important?

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User Persona
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Introduction of User Personas
Understanding Users is very important in process
of App and Website Development. Walk in the
shoes of someone else to understand who they
are, what they do, and why they do it.
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Sample user persona
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Alice
Derek
Cody
Name
Description
Busy Professional
Inspired Educator
Confident Creative
Age
33 years old
28 years old
24 years old
Location
Shirley Lane
Dew Drive
Salguerro
Occupation
Director
Designer
Teacher
Income Range
20,000 - 44,999
45,000 - 139,999
45,000 - 139,999
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Alice
Derek
Cody
To express his creativity and vision to others
To share his knowledge and experience with his
students
To lead a motivated and high-performing team
Goals
Observing the world around him
Getting to know what motivates his students
Working with hardworking and talented colleagues
Motivations
Tracking her team's work progress
Communicating with his students outside the
classroom
Frustrations
Following up with clients
"Let's do this! We can do it."
Quotable Quote
"Many things inspire me."
"There are no silly questions."
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Alice
Derek
Cody
Name
Down-to-earth, Easy-going, Dependent
Confident, Independent, Risk-Taker
Helpful, Independent, Resourceful
Personality
Influences
News and social media
Opinions of others
Facts only
Productivity brands and tools
Brands/Apps
Reading tools
Teaching apps
Recharging and taking care of plants
Sports and recreational activities
Indoor activities and reading
Interests
Sources of Info
News and the online space
News and the online space
News and the online space
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Summary and Analysis
Derek needs an easy way to get in touch with his
many clients.
Cody wants to send class announcements and
encourage his students to connect.
Alice wants to motivate her team through group
messaging.
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Encourage teams to develop more user personas.
01
Review the user personas through focus group
discussions.
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Action Items Creating and building user personas
takes time.
Analyze app data to support the user personas.
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Update and refine the user personas.
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Present all our user personas at our next town
hall meeting.
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Thank You!
Feel free to approach us if you have any
questions.