Airport/Airline Advertising

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Airport/Airline Advertising

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Airport advertisement are necessary to promote the service of Airports and Airlines. With an increase in air traffic, more passengers will be attracted to buy tickets for a flight. To get their attention, airports use billboards with flashy ads and airline companies use magazines on planes or billboards near the airport entrance to advertise their services. – PowerPoint PPT presentation

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Title: Airport/Airline Advertising


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Airline and Airport advertising in India is a
recent phenomenon. With the increase in airline
passengers and airport traffic numbers,
interesting airline advertising options have come
up. New large airports in India have also created
interesting advertising ideas at the airports.
Indigo Airlines, Jet Airways, and Spice Jet are a
few of the large airline carriers in India.
Similarly on the airport front, Delhi T3
terminal, Mumbai Airport, Bengaluru Airport, and
Chennai Airport are a few of the large airports
in India providing unique opportunities to
advertisers to reach out to premium passengers.
While airport advertising costs, airline
advertising costs and execution is always at
national level, airport advertising cost is for a
particular city. So Airline and Airport
advertising provides the opportunity for both
hyperlocal marketing as well as national
advertising campaigns.
Contrary to the perception, not all airlines and
airport mediums are expensive. In-flight
popularly known as airline magazine advertising
provides one of the lowest costs to reach out to
airline travelers.
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Why to opt for Airport Advertising?
  • We encounter ads everywhere- while reading
    newspapers, watching television, listening to
    radio and driving on roads. However, airport ads
    are different. Airport ads refer to ads
    encountered from the moment one enters an airport
    to the time they board the flight and from the
    time they deboard the flight and leave the
    airport.
  • Airport ads include various display boards within
    the airport premises, stickers on airport
    infrastructure like elevator, conveyor belt,
    escalator, luggage trolleys, tarmac buses as well
    as newspapers free for reading.
  • Two reasons why airport ads are so popular among
    brands are
  • Captive audience An average air passenger spends
    close to 2-3 hours in the airport going through
    various checking in processes. During this time,
    airport ads play a major role in keeping them
    engaged.
  • Premium audience Flight tickets are expensive
    when compared to other modes of transport. Also,
    a number of corporate employees travel by air on
    a regular basis. Airport ads are a great medium
    to reach out to these audiences.

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Airport Advertising Rates
  • One can get the airport advertising rates by
    referring to the airport advertising rate card.
    Airport advertising rate cards differ from
    airport to airport and also vary according to the
    airport advertising options.
  • To get the airport advertising rate card, visit
    Airport and from the list of top airports in
    India, select the airport where you would like to
    advertise and get the airport advertising rate
    card for that city.
  • Airport advertising pricing is based on several
    factors. One of the most important factors can be
    the city where the airport is located. Some
    cities like the metro cities of Delhi, Mumbai and
    Bangalore receive much higher footfalls than all
    other airports hence call for higher airport
    advertising pricing.
  • Other factors that dictate the airport
    advertising pricing are the location and position
    of the airport advertising options in the
    airport, the size of the airport advertising
    option and the infrastructure required to
    maintain the airport advertising options.

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Airport Advertising Steps
  • To advertise at the airport, one has to visit
    www.themediaant.com that lists all the airports
    in India available for airport advertising. From
    The Media Ant Homepage, one can take either of
    the two ways to reach to airport advertising
    category type airport advertising in the search
    box given at the top of the homepage or scroll
    down to access the list of advertising media
    available on The Media Ant.
  • On the airport advertising category page, you can
    see all the airports in India listed. Click on
    the card of any airport you would want to
    advertise at. Once you open the particular
    airport advertising page, you would be able to
    see all the airport advertising options offered.
  • Select the airport ad option you would want to
    advertise on, add to the bag, visit the bag and
    edit the quantities, and save as a campaign. On
    saving the campaign, you would get access to the
    dashboard where you can schedule, plan, pay,
    upload creatives, get additional support for your
    airport advertising campaign.

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List of Advertising Options at Airport/Airline in
India
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Contact The Media Ant
  • The Media Ant is an agency for advertising in
    Airline and Airport. Based on our experience
    working with clients across Airlines and
    Airports, we can help you develop unique
    advertising ideas for Airline and Airports.
  • Our out of box advertising ideas for airline
    advertising and airport advertising is the best
    in India. You can contact us for the best
    discount and to execute your campaigns at any
    airport or any airline.
  • You can contact us online, by sending a mail to
    help_at_themediaant.com or calling us at 08067415510

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Thank You
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