Title: Airport/Airline Advertising
1(No Transcript)
2Airline and Airport advertising in India is a
recent phenomenon. With the increase in airline
passengers and airport traffic numbers,
interesting airline advertising options have come
up. New large airports in India have also created
interesting advertising ideas at the airports.
Indigo Airlines, Jet Airways, and Spice Jet are a
few of the large airline carriers in India.
Similarly on the airport front, Delhi T3
terminal, Mumbai Airport, Bengaluru Airport, and
Chennai Airport are a few of the large airports
in India providing unique opportunities to
advertisers to reach out to premium passengers.
While airport advertising costs, airline
advertising costs and execution is always at
national level, airport advertising cost is for a
particular city. So Airline and Airport
advertising provides the opportunity for both
hyperlocal marketing as well as national
advertising campaigns.
Contrary to the perception, not all airlines and
airport mediums are expensive. In-flight
popularly known as airline magazine advertising
provides one of the lowest costs to reach out to
airline travelers.
3Why to opt for Airport Advertising?
- We encounter ads everywhere- while reading
newspapers, watching television, listening to
radio and driving on roads. However, airport ads
are different. Airport ads refer to ads
encountered from the moment one enters an airport
to the time they board the flight and from the
time they deboard the flight and leave the
airport. - Airport ads include various display boards within
the airport premises, stickers on airport
infrastructure like elevator, conveyor belt,
escalator, luggage trolleys, tarmac buses as well
as newspapers free for reading. - Two reasons why airport ads are so popular among
brands are - Captive audience An average air passenger spends
close to 2-3 hours in the airport going through
various checking in processes. During this time,
airport ads play a major role in keeping them
engaged. - Premium audience Flight tickets are expensive
when compared to other modes of transport. Also,
a number of corporate employees travel by air on
a regular basis. Airport ads are a great medium
to reach out to these audiences.
4Airport Advertising Rates
- One can get the airport advertising rates by
referring to the airport advertising rate card.
Airport advertising rate cards differ from
airport to airport and also vary according to the
airport advertising options. - To get the airport advertising rate card, visit
Airport and from the list of top airports in
India, select the airport where you would like to
advertise and get the airport advertising rate
card for that city. - Airport advertising pricing is based on several
factors. One of the most important factors can be
the city where the airport is located. Some
cities like the metro cities of Delhi, Mumbai and
Bangalore receive much higher footfalls than all
other airports hence call for higher airport
advertising pricing. - Other factors that dictate the airport
advertising pricing are the location and position
of the airport advertising options in the
airport, the size of the airport advertising
option and the infrastructure required to
maintain the airport advertising options.
5Airport Advertising Steps
- To advertise at the airport, one has to visit
www.themediaant.com that lists all the airports
in India available for airport advertising. From
The Media Ant Homepage, one can take either of
the two ways to reach to airport advertising
category type airport advertising in the search
box given at the top of the homepage or scroll
down to access the list of advertising media
available on The Media Ant. - On the airport advertising category page, you can
see all the airports in India listed. Click on
the card of any airport you would want to
advertise at. Once you open the particular
airport advertising page, you would be able to
see all the airport advertising options offered. - Select the airport ad option you would want to
advertise on, add to the bag, visit the bag and
edit the quantities, and save as a campaign. On
saving the campaign, you would get access to the
dashboard where you can schedule, plan, pay,
upload creatives, get additional support for your
airport advertising campaign.
6List of Advertising Options at Airport/Airline in
India
7Contact The Media Ant
- The Media Ant is an agency for advertising in
Airline and Airport. Based on our experience
working with clients across Airlines and
Airports, we can help you develop unique
advertising ideas for Airline and Airports. - Our out of box advertising ideas for airline
advertising and airport advertising is the best
in India. You can contact us for the best
discount and to execute your campaigns at any
airport or any airline. - You can contact us online, by sending a mail to
help_at_themediaant.com or calling us at 08067415510
8Thank You