What is Ambient Advertising- Khushi Ambient Media Solution - PowerPoint PPT Presentation

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What is Ambient Advertising- Khushi Ambient Media Solution

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Khushi Advertising, a leading ambient media advertising agency in India. We have advertising solution for cinema , shopping mall , airport, Digital Marketing, OTT and movie, experiential marketing that helps to grow your business an generate more leads. For more, call on +91-9320348884 or visit . – PowerPoint PPT presentation

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Title: What is Ambient Advertising- Khushi Ambient Media Solution


1
What is Ambient Advertising? Khushi Ambient Media
Solutions
2
What is Ambient Advertising?
  • The phrase ambient refers to placing an
    advertisement in unique or unconventional
    locations where you wouldnt expect to see one.
  • Ambient advertising is a method of promoting
    products or services by taking advantage of
    uncommon settings or goods, as well as their
    elements, as a communication channel. It entails
    creative advertising messaging, interaction with
    the target audience, and an emotional impact on
    customers.
  • Ambient advertisings goal is to surprise
    customers with its placement. Ambient advertising
    has an impact because it is strategically placed,
    has a wow factor, has a direct impact on
    customers minds, is an effective means of
    transmitting a message to target consumers, and
    so on. When you look at an ambient advertisement,
    the first thing that will strike your eye is its
    odd location. The fact that there is no
    recurrence is the second attribute of such
    advertising.

3
Khushi Advertising
  • Our Ambient Media Solutions

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Ambient Media Solutions
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  • Cinema Advertising
  • Malls Advertising
  • Is it the film itself or the advertising that
    accompanied it that has the most steadying
    influence on our thoughts? While many of us will
    still have t...
  • Malls have evolved over the years and today they
    offer a complete retail and leisure experience as
    they house multiplexes, food courts, spas,
    entertai...
  • Airport Advertising
  • Digital Marketing
  • Airports are the perfect catchment areas for
    targeting affluent families, top executives,
    businessmen, policymakers, NRIs, Indian and
    foreign touri...
  • Customers have already moved to the Digital
    world. For any brand that wants to enter the
    consideration set of the consumer, a measured
    approach ...
  • OTT and Movie Marketing
  • Digital Ambient
  • The film provides an opportunity to marry the
    power of ideas with the power of images Steven
    Bochco Remember Rajdoot in the Film Bobby?...
  • Digital Ambient The new age ambient media
    solutions to communicate engage with a real
    audience in real time Our Digital Ambient Media
    options...

5
Advantages of Ambient Advertisement
  • Grabs attention
  • Can go viral
  • Low-cost solution
  • Non-intrusive
  • Is memorable
  • Reaches a wider audience

6
Cinema Advertising
  • Possibilities Of In-Cinema Advertising
  • On-screen slides On-screen slide booking has
    been Indias leading multiplexes and
    single-screen cinemas medium for marketing.
  • On-Screen Ad Films Bringing companies to the
    forefront by displaying on-screen advertisements
    that emphasise them with larger-than-life
    displays
  • In-lobby Signage Hoardings, posters, kiosk
    marketing, restroom branding, window clings,
    floor graphics, and lobby screens are all
    examples of promotional materials..
  • Sampling Flyers, vouchers, and mini-applications
    are used to get advertisements directly into the
    hands of the desired audience.
  • Seat Branding Customers chairs have
    advertisements placed behind them, improving
    brand exposure and sales opportunities.
  • Box-office Branding Ticket Jacket Ads, Display
    Ads, Posters, and so forth are getting right into
    the hands of moviegoers.
  • Khushi Advertising is Indias one-stop
    destination for cinema advertising. We provide
    the most complete on-screen advertising strategy,
    branding, activation, and innovations to help you
    achieve your goals. Khushi Advertising was chosen
    by PVR, INOX, Cinepolis, Carnival Cinemas, and
    other multiplex chains as their preferred
    advertising partner.

7
Malls Advertising
  • Advertising at shopping malls is an attractive
    medium for advertisers who wish to target this
    specific category of customers.
  • Advantages of shopping mall advertising
  • They can help the marketer to achieve the
    following
  • 1. Create/increase brand awareness
  • 1. Reinforce brand positioning
  • 3. Target specific TGs in specific locations or
    areas
  • 4. Influence purchase decision
  • Khushi Advertising is the leading mall
    advertising agency in India.

8
Airport Advertising/Airline Advertising
  • Airport Advertising Company helps your business
    compete with your competitors. And it helps your
    business stay ahead of the game while competing
    with other businesses. Advertising is how you
    convince the consumer that you are the one they
    should choose. In many mediums of advertising,
    Airport Advertising Company is in the trend right
    now.
  • Why is Airport Advertising trending?
  • It reaches key influential decision-makers in
    business mode.
  • It engages passengers during long dwell times.
  • Wide reach More Audiences.
  • Easily noticeable.
  • Round-the-clock availability of brand message.

9
Digital Marketing /Ad Agency
  • The customers have already moved to the Digital
    world. For any brand that wants to enter the
    consideration set of the consumer, a measured
    approach in detail is the need of the hour. A lot
    of marketing models have been tried and tested in
    the evolved ecosystem. The answer to the Branding
    vs. Performance debate on digital is far from
    over.
  • A simple approach that has logic and measurable
    elements helps the brand be placed at any
    position in the conversion funnel. An experienced
    team with experience from BFSI, FMCG, Auto and
    Media Entertainment clients to ensure that the
    Goals set by the brand are met at every stage of
    the campaign. For the ROI-driven advertiser, it
    is very crucial to understand and anticipate the
    next set of changes to the campaigns and pick on
    trends to maintain a unique identity and
    footprint. Recent campaigns include the Launch of
    a regional OTT Platform Oho Gujarati for the
    global Gujarati audience spread across the globe.
    Marketed a Movie in the South region during the
    Pandemic which had a very good run at the box
    office since we had worked on a Digital Offline
    strategy that did help the production company
    ensure the movie is well received at the box
    office.

10
OTT and Movie Marketing
  • We at Khushi Advertising offer dynamic marketing
    collaborations with films to create the impact
    you desire. Our partnerships with top production
    houses and blockbuster movies will allow you to
    introduce your product or service to your
    audience nationally and globally. Khushi is an
    OTT advertising agency with a team of expert
    marketers who use their years of experience to
    create cost-effective marketing plans for OTT
    services. We offer effective OTT advertising and
    influence consumers with the help of story
    narration.
  • Advantages of OTT Advertising
  • Accurate Targeting
  • Dynamic ad placement
  • Advanced analytics
  • Higher ROI

11
Experiential Marketing
  • Enhance Your Brand With Khushis Experiential
    Marketing
  • A seasoned experiential marketing agency, such as
    Khushi Advertising, is all you need to stand out
    from the crowd. We have a pulse on the industry
    and will guarantee that you are at the forefront
    of creative brand activations and promotions. Our
    consistent efforts in this area have won us the
    distinction of being a well-known cinema
    activation agency, multiplex activation agency,
    and mall activation agency.
  • Benefits Of Experiential Marketing
  • Personal Involvement
  • Enhanced Connection Between Products And Emotions
  • Making A Favourable Impression
  • Shareability On Social Media

12
Khushi Advertising helps with ambient advertising
13
Address
  • 12th Block, 4th Floor ,
  • Magnet Corporate Park,
  • Opp. Grand Cambay, Nr. Sola Bridge,
  • Thaltej, Ahmedabad-380054.
  • 9320348884

14
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