digitalgrowthpartner

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5 tips for making your social media marketing
more effective in 2022

• In todays time and age, we cant even imagine a
  day or in fact, a moment in our lives
• when we are not on social media to communicate
  with our friends and loved ones or to
• check out the most trending topics on Twitter or
  Instagram.

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• Our lives are now so intertwined with social
  media that it looks difficult, if not impossible
  to disconnect from it.
• Given this reality of our lives, social media
  marketing becomes an extremely important tool in
  the hands of marketers to engage with their
  audience and grow business. We, Digital Growth
  Partner, are a social media marketing company
  based in Noida, India.
• Here are a few important tips to make your social
  media marketing more effective in 2022.

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• Intelligent Posting Schedule While we have all
  heard that posting more content is always good
  for your brand, that may not always be the case.
  Over-communication with your audience with the
  same old dull content is unlikely to resonate
  with your audience.
• In fact, it is likely to turn them off and make
  it difficult to engage with them again. It would
  be more pertinent to schedule engaging content at
  regular intervals so that customers actually look
  out for your content. It is possible to share new
  and interesting content only if we can invest our
  time amp efforts in it and too frequent
  postings simply make that an impossible task. The
  key takeaway is that more engaging amp new
  content shared at longer time intervals is better
  than posting old wine in a new bottle
  frequently.

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• 2. Video Content Including a higher proportion
  of video content in your overall content strategy
  will do wonders for your brand. Customers39
  engagement with videos has grown exponentially
  over the last few years and the trend looks to
  gather further momentum.
• Customers love to watch rather than read and they
  simply love to consume more video content.
  Short-form videos and reels seem to be doing very
  well to drive reach and engagement for brands.
  Videos are the way to go!!!

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• 3. Create a brand with a human face People love
  to engage with brands that are able to appeal to
  them emotionally. And whats better than
  showcasing your backend teams, processes, and
  related stories as part of your content to your
  target audience.
• This creates the human touch that we all seek in
  our relationships, the touch which builds trust
  and creates long-lasting relationships.

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• 4. Back up your claims with stronger Social Proof
  Brands need to give strong social proof to
  justify their claims. While customer testimonials
  have been around for a while, the need of the
  hour is to share more credible social proof to
  deliver the point home. Sharing curated case
  studies, backed up by data points, help position
  the business as a trustworthy amp reliable
  brand and helps move the customer down in the
  sales funnel. Sharing media coverage of the brand
  is another good means of leveraging social proof.
• 5. Build a powerful hook While we all know the
  importance of a crisp and compelling headline in
  generating curiosity amongst your target
  audience, it is now even more important than
  ever. We need to revisit our content writing
  skills again with a laser-sharp focus on the
  headline.

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• Social media is now cluttered with so many brands
  trying to over communicate with their target
  audiences, making it a formidable task for the
  marketer to get his message across. Never neglect
  this important point else all your other solid
• efforts will go in vain.
• If you need more help with your social media
  marketing strategy and execution, feel free to
  contact Digital Growth Partner. We are a social
  media marketing company in Noida. We also provide
  social media marketing services in Gurugram,
  Faridabad, Ghaziabad Greater Noida.