Key Metrics to Track in Social Media Ad Campaigns

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Key Metrics to Track in Social Media Ad Campaigns

• Targeting the right targeting audience with
  engaging ad creatives and launching social media
  campaigns is only half the work done. Its the
  other half the optimization that is key for the
  results.
• Top SMO companies in Hyderabad revel in social
  media optimization post the launch and if you are
  considering a DIY approach for your social media
  marketing then you must be aware of the standard
  approach to achieving your results.
• As a leading social media company in
  Hyderabad, Samskriti Business Solutions follows a
  concrete plan for each of our clients which is
  tweaked based on the industry and niche. 

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Key Metrics to Track in Social Media Ad Campaigns

• However, the basics remain the same and in this
  blog, we give a brief account of optimizing
  social media campaigns and identify the key
  social media metrics that need to be tracked for
  optimization. Read on to know
• Optimization of Social Media Campaigns A
  Three-Step Process
• However optimization is not a straightforward
  task, the first step is to precisely know and
  understand the campaign performance. Social media
  metrics are the performance indices that help you
  understand the numbers by quantifying the
  performance.
•  This performance analysis and benchmarking sheds
  light on a specific area of concern and the
  necessary optimization to make in the process. In
  short

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Key Metrics to Track in Social Media Ad Campaigns

• This performance analysis and benchmarking sheds
  light on a specific area of concern and the
  necessary optimization to make in the process. In
  short
• Track the social media metrics
• Compare and benchmark with industry standards
• Make necessary optimizations to reach your
  target.
• Key Metrics for Social Media Optimization
• The metrics that need to be monitored and
  analysed depend upon the objective of the ad
  campaign Awareness, Consideration, Purchase and
  Delight. Each objective has its metrics that need
  to be tracked which are as follows

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Key Metrics to Track in Social Media Ad Campaigns

• Awareness
• Awareness is about creating an interest to
  improve awareness and reach of the brand. Metrics
  that need to be tracked during the awareness
  stage include
• Consideration
• Consideration is about persuading the customers
  to consider the product/service by delivering
  critical information. The social media metrics in
  the consideration stage include
• Number of likes/reactions, comments shares for
  the posts.
• Engagement rate Click-through rate (CTR).
• Costs associated with the engagements and clicks
  CPC (Cost per Click)

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Key Metrics to Track in Social Media Ad Campaigns

• Purchase
• Purchase is all about achieving sales with
  discounts, coupon codes or any other unique
  offers to accomplish a sale. The metrics in this
  stage include
• Conversion rate ( Where conversion can be a
  product sale, app downloads, lead form fill-up)
• Costs associated with the conversions ( CPA
  Cost per Acquisition)
• Delight
• Delight is the staging post the purchase
  where our social media team takes organically
  listens to feedback to further optimize the
  product, delivery and even messaging.

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Key Metrics to Track in Social Media Ad Campaigns

• The metrics in this stage usually include
• Brand mentions
• TAT (Turn Around Time) complaints and feedback
• Brand sentiment ratio (positive, neutral and
  negative comments)
• Brand share of voice (as compared to competitors)
• If you are a business that is looking for social
  media marketing services in Hyderabad, you can
  contact Samskriti Business Solutions
  here https//www.samskritisolutions.com/

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