Tracking the Success of Your Custom Plush Toy Campaign

1
TRACKING THE SUCCESS OF YOUR CUSTOM PLUSH TOY
CAMPAIGN
Creating a purpose-driven custom plush toy
campaign is a significant investment, and it's
crucial to understand its effectiveness.
Measuring the "huggable impact" requires tracking
key metrics and analyzing the data to refine your
approach and maximize your return on investment,
both in terms of business outcomes and social
impact.
www.EverLighten.com
2
BRAND AWARENESS
Has your plush toy campaign increased brand
visibility and recognition? Track metrics like
website traffic, social media mentions (hashtags,
shares, comments), media coverage (PR mentions,
blog features), and search volume for your brand
name. Did your custom plush toys generate buzz
and introduce your brand to a wider audience?
www.EverLighten.com
3
CONSUMER ENGAGEMENT
How are consumers interacting with your campaign
and your custom plush toys? Monitor metrics like
social media engagement (likes, shares, comments,
saves, click-through rates), website engagement
(time spent on relevant pages, bounce rate),
contest participation (entries, shares), and
user-generated content (photos, videos featuring
the plush toys). Are people actively engaging
with the story behind your plush and the values
it represents?
www.EverLighten.com
4
SALES (AND ROI)
Did your purpose-driven custom plush toy campaign
translate into increased sales? Track sales data
for the specific plush toys featured in the
campaign and compare them to previous periods
or other product lines. Calculate the return on
investment (ROI) by comparing the cost of the
campaign to the revenue generated. Did partnering
with a charity and donating a portion of sales
impact sales positively?
www.EverLighten.com
5
WEBSITE TRAFFIC CONVERSIONS
Analyze website traffic related to your custom
plush toy campaign. Did the campaign drive more
visitors to your website? Which pages were
most frequently visited? Did traffic from
specific campaign channels (e.g., social
media, email marketing) convert into sales
or other desired actions (e.g., signing up for a
newsletter)?
www.EverLighten.com
6
SOCIAL MEDIA SENTIMENT
Monitor social media conversations about your
brand and your custom plush toys. Are people
expressing positive sentiments about your
purpose-driven message? Are they sharing your
content and engaging in discussions about your
brand values? Are there any negative comments or
concerns that need to be addressed?
www.EverLighten.com