5 Effective Lead Generation Strategies for Small Business

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5 Effective Lead Generation Strategies for Small
Business
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Lead Generations

• Lead generation is marketing your business to
  people, but your odds of closing sales are better
  since you are targeted at a group of individuals
  you have identified as potential customers.
• A lead generation strategy ensures that you get
  the most out of your marketing budget, with
  minimal waste. This is especially important for
  smaller businesses, which must squeeze every
  penny from their marketing budget.
• It is better to pitch ten people who will buy
  from you rather than a hundred people who may
  never buy from you. That's what Lead Generation
  can do for you!
• Here are 5 effective lead generation
  strategies for small business to helps
  get started.

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1. Content Marketing and Organic Growth

• Content marketing is a relatively low-cost form
  of inbound marketing that organically directs
  visitors to your website. Approximately 75 of
  B2B marketers have utilized content marketing to
  generate more leads?
• Local SEO can also be used to boost organic lead
  generation. You should start an SEO audit and
  optimization process with your website, and if
  your products or services are sold in specific
  locations, you should localize your SEO to those
  areas.
• Google My Business provides you with tools to
  manage your Google search presence and your
  location on Google Maps. Be sure to include
  accurate information, verify your location, post
  photos, and respond to reviews when setting up
  your profile on GMB

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2. Invest in Paid Ads

• For small businesses, investing in paid
  advertising might not always be feasible,
  especially when starting up due to budget
  constraints. Small businesses can however
  generate high-quality leads through a
  strategically run paid ad campaign.
• Marketing mediums are determined by what you are
  selling. If you're selling a B2C product, for
  example, Instagram could be an ideal choice
  because it's visually appealing and lets you
  showcase your products.
• A successful ad campaign must also consider
  demographics, geography, season, and so on - and
  most of the paid advertising platforms like
  Instagram and Facebook allow you to do that for a
  much lower cost than traditional advertising like
  print, television, and outdoor signs.

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3. Leveraging Social Media Presence

• Social media hype continues to increase there
  are currently 3.78 billion active social media
  users. You can sign up for almost every social
  media platform free of charge. As such, creating
  engagement on these platforms will almost cost
  you nothing. You can host live sessions,
  contests, giveaways, arrange polls, and build
  personal relationships with your followers and
  connections to convey your brands message.
• Social media can be leveraged is to use a
  personal brand image to create engagement.
  Founders who enjoy a level of personal brand
  image owing to their expertness in certain areas,
  events they may have held, the research they
  would have done, inventions they would have
  pioneered, and so on, will have a certain group
  of individuals who they can easily begin engaging
  with. This also forms a kind of community that
  can be scaled up to include more and more people
  of similar interests all of whom can become
  potential leads for their businesses. A personal
  connection with the community can be very
  rewarding!

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4. Email Marketing

• Email marketing is inexpensive, and can give you
  back 42 for every 1 spent! Surprisingly, 77 of
  businesses have reported click-through rates of a
  meager 0 to 10! This clearly establishes that
  although email marketing is still not dead, you
  have to send the right emails to the right
  prospects, at the right intervals, and to a
  significantly large email pool in order to
  generate leads.
• Luggage company Away started small but is valued
  at 1.4B today thanks to their email strategy.
  They dont just send a mass of words but use a
  lot of attractive high-quality visuals into their
  mails. And heres whats different and unique
  they even feature the travel photos of their
  actual customers in their emails. Besides, they
  respond to each email that they get. As you would
  have figured, they have made email a very
  interactive space, building almost a sort of
  community over email.

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5. Referral Programs with WOM

• Your existing customers can prove to be powerful
  marketing agents for your business. In fact, it
  is proven that 9 out of 10 customers would rather
  believe recommendations by someone they know over
  traditional forms of marketing pitches. A number
  of businesses have grown big using success
  referral strategies.
• When it comes to referrals, dont skimp on what
  you have to offer. Remember that paying
  commissions and losing a little of your profit
  margins for massive future gains will be worth it.

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