Art 155 Information Architecture

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• Art 155 Information Architecture
• In-class Presentation
• Week 2B

2
in-class example/brainstorm session

• We will look at the web sites that everyone has
  chosen to evaluate over the next couple of weeks
• We will look at them in a brainstorming fashion
• What is a brainstorm?
• A method by which any ideas are put forward and
  then reviewed at a later stage. For example if
  you have an assignment topic, the process of
  identifying main concepts and compiling a list of
  keywords is known as brainstorming.
• Part of a process where all ideas are thrown
  onto the table, and all interested parties are
  invited to provide input. No ideas are removed in
  this stage since the complete system picture has
  not yet been decided upon. There will be a time
  to pare out features from the system, but this is
  not the time to do it.
• a thinking skills strategy in which a two or
  more people generate and list ideas about a
  particular subject without stopping to examine
  the merit of each thought. After the list is
  completed, the ideas are discussed and evaluated.

3
in-class lesson

• Discussion of Chapter 2
• The who defining your target audience
• Age
• Gender
• Income
• Education
• Occupation
• Computer experience
• anything else important
• Differences (user preferences, browsers,
  hardware, etc.)
• http//www.w3schools.com/browsers/browsers_stats.a
  sp
• http//www.thecounter.com/stats

4
in-class lesson

• Some tips for constructing a creative brief
• Use Microsoft Word (or other word processing
  application capable of making .doc files).
• Be brief (1-2 pages)
• Optional Use visuals (i.e. screenshots) to help
  describe certain aspects of your brief (existing
  look feel, competitors, etc.)
• If you choose to include images, be sure to pay
  attention to the file size of your document. Do
  not exceed 1MB.

5
homework
due next class 01.23.06

• Creative Brief
• Assignment Conduct preliminary research on your
  web site and put together a creative brief. Your
  creative brief should include the following
• Project Title
• Project Summary
• Primary Objective
• Target Audience
• Competition/competitors
• Assets needed
• Existing look and feel
• What else is important?
• Format 8.5x11 paper .doc (Microsoft word
  document). Bring a printed version to class and
  email a digital version to me before class begins
  at gargiulo_at_hawaii.edu.
• Reading Re-read Pg. 38-42 on User Scenarios
  (next week we will be creating three unique user
  scenarios)

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