CMS2010 Manufacturing Culture: Culture as Global Industries

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CMS2010 Manufacturing Culture Culture as Global
Industries

• Semester 2, 2005
• Introduction and Module 1

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Important Information

• Information Booklets will be given out today
  please read carefully
• Assignment 1 Tutorial Exercise
• Assignment 2 Class Participation
• Assignment 3 2000 wd essay
• Exam
• Tutes start in Week 2

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What are the cultural industries?
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Sony
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Popular Music Industry
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Fashion Industry
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Cinema Industry
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International News Agencies
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Marketing Industry
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Advertising Industry
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Overview of the course

• This course examines the cultural industries from
  a global perspective in other words, the
  manufacture of culture. It looks at the
  industrial / commercial production of culture,
  and at the role played by the mass media in
  circulating the products of the cultural
  industries.

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Course Overview Week by Week

• Introduction
• Economic aspects of globalisation
• Cultural aspects of globalisation
• Mass Culture (Frankfurt School)
• Sony case study

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Course Overview Week by Week

• 6 7. Popular music case study
• 8 9. Fashion case study
• 10 11 Mid semester break
• 12. Cinema case study
• 13. News agencies case study
• 14. Marketing case study
• 15. Advertising case study

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What is culture?

• High Culture
• Culture
• Culture and the Economy
• A Marxist view
• economics base
• culture superstructure
• culture and economics are interwoven. Cultural
  capital is valuable and can be traded for
  economic gain. Examples?

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Financial and Cultural Economies (Fisk)

• Production studios produce programs which are
  sold to distributors.
• Programs produce audiences which are sold to
  advertisers
• Audiences produce meanings / pleasures which are
  consumed by audiences

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Introduction to Globalisation

• Globalisation as it relates to culture
• The global / local nexus
• Homogenisation
• Hybridisation

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Work to be completed for next weeks tutorial

• Read Du Gay, Introduction and Chapter 1. Pages
  12 to 22 48 to 52 and activity 1 from page 15.
  For next week also read pages 22 to 32 and 52
  to 56 and activities 2 (p.25) and 3 (p.32)
• Read Selected Readings 1.1, 1.2 and 1.3, and come
  prepared next Tuesday having read Reading 2.1 and
  2.2 and prepare to answer the questions on these
  at the end of module 2 in the Study Book.