seo

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1. Search Engines SEO Basics

• What is Domain What is SEO? Types of SEO
• Whitre hat
• Black Hat
• Grey Hat

• Types of SEO Techniques
• On Page Off Page Introduction to SERP
• How Search Engines Work

Blogger

• What is SEO?
• Search Engine Optimization (SEO) is the process
  by which a website or more specifically a web
  page is constructed or enhanced in such a way as
  to improve its placement in the search engine
  results pages.
• Good SEOs will ensure that a page appears higher
  in the search engine results for a range of
  relevant, specific and valuable search terms or
  queries.
• The successful execution of a search engine
  optimization project requires skills in the
  areas of analysis, research, planning, copy
  writing and communication.
• For SEO, awareness in simple web technologies
  such as HTML, PHP, etc. is a major factor.

History of SEO
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• The early days of search engine optimization go
  back to mid-1990s. The most important aspect of
  a search engine algorithm appeared to be entirely
  -on-page? based and was focused almost
  exclusively around meta tags and their related
  text.
• During the late 1990s, ethical SEOs and spammers
  alike realized that search engine results could
  be manipulated by the simple process of adjusting
  a sites meta tags to match the desired
  keywords. Googles arrival in 1998 and the
  introduction of its
• -off-page?, link based, approach signaled the
  beginning of the end for the exclusively meta
  tag driven approach.
• Because of link spamming, Google introduced
  Domain Relevance and authority
• Types of SEO
• Whitre hat
• Black Hat
• Grey Hat
• Things to avoid in SEO?(Black Hat)
• Keyword Stuffing Keyword stuffing is the
  technique of excessively using lots of keywords
  with express intention of influencing the search
  engines.
• Cloaking Cloaking is the technique whereby the
  web site visible to a site visitor is entirely
  different from that seen by a search engine
  spider.
• Doorway Sites A doorway site is a site that
  acts as a referring page for another site. The
  doorway page is highly optimized and contains
  hidden links and keywords. The doorway site then
  climbs search engine rankings but redirects all
  of its traffic to the target and perhaps poorly
  optimized site
• Link Spamming In many respects, due to the
  increasing influence of links, it is inevitable
  that link spamming would become an issue.
  Spamming of links has been a growing problem as
  many people have realized the importance that
  Google, in particular, places on links. As a
  significant issue it raised its head in April
  2005 when Googles new release appeared to ban
  one of the leading SEO firms from its rankings.

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• Comment SpamComment spam is where a spammer
  visits a publicly accessible site and deposits a
  comment with an anchor text link back to a
  designated site.

Types of SEO Techniques On Page SEO Off Page
SEO

• On-page SEO is the practice of optimizing
  individual web pages in order to rank higher and
  earn more relevant traffic in search engines.
  On-page refers to both the content and HTML
  source code of a page that can be optimized, as
  opposed to off-page SEO which refers to links
  and other external signals. It includes providing
  good content, good keywords selection, putting
  keywords on correct places, giving appropriate
  title to every page, etc.
• On Page SEO Factors
• HTTP response code errors
• Site speed
• Internal links pointing to the page
• Correct relcanonicalUse
• Absence of Broken Links
• Perfect HTML Code
• Valid CSS JS

OFF Page SEO
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• Off page SEO refers to techniques that can be
  used to improve the position of a web site in the
  search engine results page (SERPs). Many people
  associate off-page SEO with link building but it
  is not only that. It includes link building,
  increasing link popularity by submitting open
  directories, search engines, link exchange, etc.

• Acquiring Backlinks
• Leveraging social interaction with your site
• Promote your content via social channels
• Video Sharing
• Add social book markings
• Guest Blogging

• Introduction to SERP
• Search Engines
• How does a Search Engine Work?
• Crawling- Process of fetching all the web pages
  linked to a website. This task is performed by a
  software called a crawler or a spider (or
  Googlebot, in case of Google).
• Indexing- Process of creating index for all the
  fetched web pages and keeping them into a giant
  database from where it can later be retrieved.
  Essentially, the process of indexing is
  identifying the words and expressions that best
  describe the page and assigning the page to
  particular keywords.
• Processing- When a search request comes, the
  search engine processes it, i.e., it compares the
  search string in the search request with the
  indexed pages in the database.
• Calculating Relevancy- It is likely that more
  than one page contains the search string, so the
  search engine starts calculating the relevancy of
  each of the pages in its index to the search
  string.
• Retrieving Results- The last step in search
  engine activities is retrieving the best matched
  results. Basically, it is nothing more than
  simply displaying them in the browser.
• Search Engine Ranking
• Search Engine Rank When you search any keyword
  using a search engine, it displays thousands of
  results found in its database. A page ranking is
  measured by the position of web pages

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• displayed in the search engine results. If a
  search engine is putting your web page on the
  first position, then your web page rank will be
  number 1 and it will be assumed as the page with
  the highest rank.
• Major Search Engine
• Google Started in 1998 as a university project
  by Stanford University students Sergey Brin and
  Larry Page.
• Yahoo Search
• Bing Bing was launched in May 2009 as a
  fundamental upgrade from Microsofts previous
  efforts into search, MSN Search.
• Baidu In China, Baidu is the major player with
  more than three of every four searches conducted
  on their engine.
• Yandex Yandex is the primary and most popular
  of all Russian-language search engines with
  significant market dominance in Russia.

ASSIGNMENT - Types of Search Engines Prepare
notes on How Search Engines Work 2. SEO
Keywords Fundamental What are keywords
Selection Type of Keywords Cold Warm
Hot Keywords Research - Keyword Planner Other
Keyword Research Tools Picking the Right Keywords

• Keyword Selection
• Keyword selection is the first search specific
  discipline. Keyword selection is crucial and has
  implications for so much else within the search

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• Search Volumes You should use a word or phrases
  that have sufficient search volumes for your
  needs. You can find out about search volumes by
  checking with https//www.wordtracker.com/,
  https//searchvolume.io/ etc.
• Competitive Advantage A place to look for
  keywords is where you enjoy some competitive
  advantage. How are your products or services
  differentiated? What are the real strengths of
  your business compared to your closest
  competitors?
• Competition Try to find words or phrases that
  appear ignored or underutilized by your
  competitors. An alternative but higher risk
  approach is to see what keywords are used by
  competitor sites and then attempt to outmaneuver
  them by better use of links, content and meta
  tags.
• Relevance The keyword terms you select must be
  relevant, salient and part of the vocabulary
  used by the audience you are seeking to attract.
  If the target audience is a consumer one s/he is
  unlikely to use jargon. The opposite may be true
  if you are seeking B2B prospects.

• Keyword Research
• What are Keywords?
• Keyword are words and phrases that searchers
  enter into search engines.
• Or its the search term that you want to rank a
  certain page.
• Types of keywords
• According to the number of words
• Short tail
• Middle Tail
• Long Tail
• Importance of keywords in seo
• Targeted keywords help to drive massive traffic
  to your site
• Keyword targeting increase domain authority
• Keyword are important for every business website
  as they drive targeted traffic
• Choosing the right keywords to optimize for is
  thus the first and most crucial step in a
  successful SEO campaign.

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• Keyword Tools
• Keyword Planner
• Google Trends
• Soovle
• Keywords everywhere
• UberSuggest
• Picking Right Keywords
• Low Competition
• High Search Volume
• Keyword Research Steps
• Step 1
• Make a list of important and relevant topics
  based on what you know about your business.
• Eg. Topic buckets like Inbound marketing, email
  marketing, SEO, Social Media etc
• Step 2
• Fill in those topic buckets with keywords
• Brainstorming of keywords
• Important for ranking

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• Step 6
• Use Google Adwords Keyword Planner to cut down
  your keywords list
• Narrow down with search volume and competition.
  Before deleting keywords check out their trend
  history in Google trends.
• ASSIGNMENT - What is the importance of keywords
  in SEO Keywords Research Tips
• 3. On Page
• Title Tag
• Meta Descriptions Meta Keywords
• Heading Tags
• URL Optimisation
• 1. Title Tag

• In the HTML code of your web page, they should
  appear as
• ltheadgt
• lttitlegt Your Title Goes Here lt/titlegt
• lt/headgt
• Each of your pages posts should have its own
  unique title, which includes the main keywords
  for that page
• Title tag length should be between 50 - 70
• Make all first letter of a word capital
• Put in your most relevant and desired keywords
  you want to rank for in the title

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2. Meta Descriptions

• You can add a meta description in the ltheadgt
  section of your sites HTML. It should look
  something like this
• ltheadgt
• ltmeta namedescription contentHere is a
  precise description of my awesome webpage.gt
• lt/headgt
• include relevant keywords
• Length should be 50300 characters
• Write legible, readable copy
• Do not duplicate meta descriptions
• Consider using rich snippets
• Meta Keywords
• Meta keywords element is invisible to visitors
  but visible to search engines. The keywords you
  put into this elements content attribute were
  used as a ranking factor by the search engines.
• ltmeta name"keywords" content"seo, search engine
  optimisation, search engine optimization,
• search engine ranking"gt
• Heading Tags
• Headings are defined with the lth1gt to lth6gt tags.
• lth1gt defines the most important heading. lth6gt
  defines the least important heading.
• lth1gt headings should be used for main headings,
  followed by lth2gt headings, then the less
  important lth3gt, and so on.
• Include keywords in Heading tags to ranking
• Only one H1 tag in one page

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• 4. Linking
• Internal Linking--
• External Linking
• Inbound Linking
• Outbound linking
• Image Optimisation
• Internal Linking
• Internal links are hyperlinks that point at the
  same domain or its the link that points to
  another page on the same domain
• They allow users to navigate in a website
• Help in ranking of websites
• Internal links are used to build SEO friendly
  site architecture.
• Helps web crawlers to crawl websites and find all
  pages easily
• Interlinking with keywords help in SEO
• HTML code for internal linking
• lta hrefhttp//domain.com/sub-category gtLink
  anchor textlt/agt
• External Linking

4. Image Optimization
-tool-tinyPNG

• Image optimization is the process of delivering
  the high quality images in the right format,
  dimension, size and resolution while keeping the
  smallest possible size.
• Add relevant images to the content
• Add alt tags to the images

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• Keep alt tags short and descriptive
• Big size images makes page heavy so reduce image
  size
• Loading time of pages is an imp factor for SEO
  ranking.
• Add keyword rich file names and use hyphens for
  space
• Use relevant keyword for title of images
• ltimg srchttps//site.com/image.png altyour
  alt textgt
• ASSIGNMENT - Importance of Internal linking and
  external linking in SEO
• Keyword Density
• Keyword density is the percentage of times a
  keyword or phrase appears on a web page compared
  to the total number of words on the page.
• Keyword density tells you how often a search term
  appears in a text in relation to the total
  number of words it contains.
• For example if a keyword appears three times in
  a 100 word text the keyword density would be 3.
• Content Optimization
• Use Natural Language
• Use natural variants
• Contextual variations

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• Links to your website and links within your
  website can affect where your website ranks in
  search results. Because of this, its best
  practice to either remove or update broken
  links.
• www or non-www
• The preferred domain is the one that you would
  like used to index your site's pages.
• Links may point to your site using both the www
  and non-www versions of the URL (for instance,
  http//www.example.com and http//example.com).
• The preferred domain is the version that you want
  to use for your site in the search results.
• The rule can be added in .htaccess
• Duplicate content
• Duplicate content is content that appears on the
  internet in more than one place.
• Check duplicate content issues and fix them for
  better ranking
• Getting rid of duplicate content is a very
  important task for an SEO
• Tool copyscape.com

• 5. Responsiveness
• Responsiveness
• Robots.txt
• 404 Page Optimisation
• 301/ 302 Redirects
• XML Sitemap
• Responsiveness
• A responsive website automatically changes to fit
  the device you are reading it on.
• Improved site responsibility
• Faster page speed
• Decreased bounce rate
• Less duplicate content
• Robots.txt
• Robots.txt is a txt file webmasters create to
  instruct robots how to crawl pages on their
  website.
• Structure is,

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• Here user agent is the search engine crawlers and
  disallow lists files to be excluded from
  indexing or that instructs a user agent to not to
  crawl a URL.
• You can use to reference all crawlers or
  specify the name of crawler.
• User-agent
• User-agentGooglebot
• Disallow/
• Disallow/private-file.html
• Allow/folder/file
• Allow - This tells which pages or sub folders can
  be accessed.
• Robots.txt is case sensitive so you need to add
  elements in small letter only.

(includes all crawlers) (instruction for google
bot only) (block the entire site) (block a
webpage) (allows a file in that specific folder)

• 404 Page Optimization
• A 404 page is what a user see when they try to
  reach a non existent page on your site.
• Few of the things which you can do to optimize
  404 page for better user experience are
• Insert a search bar
• Insert an email opt-in page
• Add your sites pages
• Add business information
• Add contact information

• 301/302 Redirects
• 301 redirect is a permanent redirect which passes
  between 90-99 of link juice to the redirected
  page.
• 302 redirect is a temporary redirect which does
  not carry or pass the link juice to the
  redirected page.
• ASSIGNMENT - Find out different ways to optimize
  a 404 page

• XML Sitemap
• XML Sitemap is the file where you can list the
  web pages of your site to tell google and other
  search engines about the organization of your
  site content.
• It helps the robots to intelligently crawl the
  website.

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• Creating the sitemap is not too complicated.
  Basically, for each URL you list in your
  sitemap, you can add additional information about
  images on that page. Google gives us an example
  for the URLhttp//example.co.uk/sample.xml
• Sitemap structure
• lt?xml version"1.0" encoding"UTF-8"?gt
• lturlset xmlns"http//www.sitemaps.org/schemas/sit
  emap/0.9"gt
• lturlgt
• ltlocgthttp//www.example.com/lt/locgt
• ltl astmodgt2005-01-01lt/lastmodgt
• ltc hangefreqgtmonthlylt/changefreqgt
• ltprioritygt0.8lt/prioritygt
• lt/urlgt
• lt/urlsetgt
• lturlsetgt Encapsulates the file and references
  the current protocol standard.
• lturlgt Parent tag for each URL entry. The
  remaining tags are children of this tag.
• ltlocgt URL of the page. This URL must begin with
  the protocol (such as http) and end with a
  trailing slash, if your web server requires it.
  This value must be less than 2,048 characters.
• ltlastmod gt optional The date of last modification
  of the file. This date should be in W3C Datetime
  format. This format allows you to omit the time
  portion, if desired, and use YYYY-MM-DD.
• ltchangefreqgt How frequently the page is likely
  to change. This value provides general
  information to search engines and may not
  correlate exactly to how often they crawl the
  page. Valid values are
• always
• hourly
• daily

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• Also, please note that assigning a high priority
  to all of the URLs on your site is not likely to
  help you. Since the priority is relative, it is
  only used to select between URLs on your site.

CMS(Content Management System) Basics Of Websites
Static and Dynamic Websites
Static Dynamic
In static web pages, Pages will remain same until someone changes it manually. In dynamic web pages, Content of pages are different for different visitors.
Static Web Pages are simple in terms of complexity. Dynamic web pages are complicated.
In static web pages, Information are change rarely. In dynamic web page, Information are change frequently.
Static Web Page takes less time for loading than dynamic web page. Dynamic web page takes more time for loading.
In Static Web Pages, database is not used. In dynamic web pages, database is used.
Static web pages are written in languages such as HTML, JavaScript, CSS, etc. Dynamic web pages are written in languages such as CGI, AJAX, ASP, ASP.NET, etc.

• Content management systems
• A content management system is a software
  application that can be used to manage the
  creation and modification of digital content.
  CMSs are typically used for enterprise content
  management and web content management.
• Popular CMS
• Wordpress
• Magento
• Opencart
• Wix

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• SMF
• WordPress enables website owners to update page
  content and operate a blog page through a
  friendly interface (avoiding the need to learn
  web design skills).
• Pages V/s Posts
• Pages are more permanent. Typical examples would
  be your Home page, About us, Contact us. Once
  you publish them, they stay put. Theyre handy
  for timeless content, like an About or Contact
  Me section.
• The blog page of your website automatically lists
  individual posts added by yourself. These can be
  of any length short punchy updates or
  incredibly long features or stories. Its your
  choice
• Create a WordPress Website
• Sign up for a free webhost, https//000webhost.com
  
• Install Wordpress
• Install a theme
• Install a plugin
• Get familiarized with the wordpress dashboard
• Wordpress
• Install WordPress the manual way
• Download the wordpress zip file from
  wordpress.org
• Uploaded the downloaded archive to your web
  server through ftp
• Setup database
• Log into the website
• Some common Terminology of Web
• Domain Name A domain name is your website name.
  A domain name is the address where Internet
  users can access your website. A domain name is
  used for finding and identifying computers on
  the Internet. Computers use IP addresses, which
  are a series of number. However, it is difficult
  for humans to remember strings of numbers.
  Because of this, domain names were developed and
  used to identify entities on the Internet rather
  than using IP addresses.

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• 6. On Page
• Canonical Tag
• Broken Links
• No Follow/ Do Follow
• Social sharing
• Canonical Tag
• A canonical tag tells a search engine that a
  specific URL represents the master copy of a
  page.
• Using canonical tag prevents problems caused by
  identical or duplicate content.
• A canonical tag tells search engine which version
  of a URL you want to appear in search results.
• Structure is,
• ltlink relcanonical hrefhttps//domain.com/gt
• Here it indicates that the page on which this tag
  appears should be treated as a duplicate of the
  specified URL

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• Social signals refer to a Webpages collective
  shares, likes and overall social media
  visibility.
• These activities contribute to a pages organic
  search ranking.
• ASSIGNMENT - Prepare notes on On page ranking
  factors

• 7. On Page
• Breadcrumb Navigation
• W3c Validation
• Sitelinks
• Schema Markup
• Page Speed
• BreadCrumb Navigation
• Breadcrumbs are links that allow a user to track
  their path from the page they are currently
  viewing to the homepage of your website.
• They appear close to the top of your page and
  reflects the structure of your site.
• They help users understand the layout of your
  site
• Enable user to scan your site
• Easy to understand and follow
• W3C Validator
• To check validity of web documents.
• Its an important step towards ensuring the
  technical quality of web pages.

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• Adding schema markup to your website improves the
  way your page display in SERPs by enhancing the
  rich snippets that are displayed beneath the page
  title.
• Schema markup vocabulary are available at
  http//schema.org/
• Google structured data tool
• Microdata is a form of Structured data that works
  with HTML5. (https//developer.mozilla.org/en-US/
  docs/Web/HTML/Microdata)
• Search results with rich snippets will have a
  better click through rate.
• JSON-LD(JavaScript Object Notation for Linked
  Data) supports all types of content
• Microdata support only HTML documents. It's a
  HTML5 specification
• Example (Microdata)
• ltdiv itemscope itemtype"http//schema.org/Movie"gt
  
• lth1gtAvatarlt/h1gt
• ltspangtDirector James Cameron (born August 16,
  1954)lt/spangt
• ltspangtScience fictionlt/spangt
• lta href"../movies/avatar-theatrical-trailer.html"
  gtTrailerlt/agt
• lt/divgt
• By adding itemscope, you are specifying that the
  HTML contained in the ltdivgt...lt/divgt block is
  about a particular item
• But it's not all that helpful to specify that
  there is an item being discussed without
  specifying what kind of an item it is. You can
  specify the type of item using
• the itemtype attribute immediately after the
  itemscope

ltdiv itemscope itemtype"http//schema.org/Offer"gt
ltspan itemprop"name"gtBlend-O-Maticlt/spangt ltspan
itemprop"price"gt19.95lt/spangt ltdiv
itemprop"reviews" itemscope itemtype"http//sch
ema.org/AggregateRating"gt ltimg src"four-stars.jpg
" /gt ltmeta itemprop"ratingValue" content"4"
/gt ltmeta itemprop"bestRating" content"5"
/gt Based on ltspan itemprop"ratingCount"gt25lt/spangt
lt/divgt lt/divgt
user ratings
Example (JSON-ld) ltscript type"application/ldjs
on"gt "_at_context" "https//schema.org",
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• "_at_type" "Organization",
• "url" "http//www.example.com", "name"
  "Unlimited Ball Bearings Corp.", "contactPoint"
  
• "_at_type" "ContactPoint", "telephone"
  "1-401-555-1212", "contactType" "Customer
  service"
• lt/scriptgt
• _at_Context When two people communicate with one
  another, the conversation takes place in a
  shared environment, typically called "the context
  of the conversation". This shared context allows
  the individuals to use shortcut terms, like the
  first name of a mutual friend, to communicate
  more quickly but without losing accuracy. A
  context in JSON-LD works in the same way. It
  allows two applications to use shortcut terms to
  communicate with one another more efficiently,
  but without losing accuracy.
• ASSIGNMENT - How to increase page speed

08. Local search
techtraveleat.com

• Understanding local search
• Understanding Google my business
• Setting up and optimising Google local
• Managing your citations
• Getting more review for your business
• ASSIGNMENT - Set Up a Business page and optimise
  it
• 09 Off Page Optimisation
• What is Off Page Optimisation.
• Offpage optimization refers to all the measures
  that can be taken outside of the actual website
  in order to improve its position in search
  rankings.
• These are measures that help create as many
  high-quality backlinks (incoming
• links) as possible.
• Anchor Text.
• Anchor text is the visible characters and words
  that hyperlinks display when linking to another
  document or location on the web
• Directory Submission.

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• Directory Submission.
• Directory submission in SEO is process of
  submitting our website URL on various business
  directories or web directories to create
  backlinks.
• Backlinks are used by search engines to improve
  ranking.
• Types Of Directory Submission
• Free Directory Submission
• It is a free directory submission but there is no
  guarantee of getting an approved link by the
• administrator, and it will also take a lot of
  time.
• Reciprocal Regular Web Directory Listing
• Here you need to submit a reciprocal link to your
  site when you activate directory link. Then
• only directory administrator will approve your
  link.
• Paid Directory Submission
• Here you need to pay the owner of the directories
  site for submissions. You will get fast
• backlinks from this type. As it is a paid form,
  some of the sites offer this as a package for
  yearly or lifetime.

ASSIGNMENT - https//avivdigital.in/directory-subm
ission/ 10 Directory submission
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• 10 Off Page Optimisation
• Social Bookmarking
• Social Profile Creation
• ASSIGNMENT - 10 Social Bookmarking 10 Social
  Profile creation
• Classified Submission
• Classified Submission is the process by which you
  can submit ads in classified submission sites.
• Classified submission can also enhance your
  visibility and presence in search engine.
• Various Parts Of a Classified ad
• Headline If you want to create an effective
  classified ad, then you need to wisely create an
  effective and catchy headline first. Dont forget
  to include the keywords in the headline. A
  catchy and compelling headline will create enough
  interest among the readers and buyers and will
  bring them to your site
• Details Once you are done with the headline, the
  next you need to make the details of the
  services and products that you are offering your
  customers. Dont try to hoodwink the customers
  with some false promise or anything that can
  tarnish your brand image. Generally, most of the
  classifieds use attractive offers (limited
  offers, special discounts for first five people,
  limited stock, etc.) to cater the interest of
  the customers.
• Contact details Now, you have to give the
  finishing touch wisely so that your buyers or
  customers can click on the buy now or contact
  now button.

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• 13 Off Page Optimisation neslanet Just another
  WordPress site
• Image Sharing
• Forum Posting
• ASSIGNMENT - 10 Image Sharing 10 Forum posting
• 14 Off Page Optimisation
• PPT Sharing
• PDF Sharing
• Press Release
• ASSIGNMENT - 10 PPT Sharing 10 PDF Sharing
• 15 Off Page Optimisation

• 16 Off Page Optimisation
• Blog Community Sharing
• Quora
• ASSIGNMENT - 10 BC Sharing 10 Quora posting

• 17All the Goodies in Google Webmaster Tools
• Get Started With Search Console How to Verify
  Your Website
• Explore All the Available Tools In Search Console

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• ASSIGNMENT - https//neilpatel.com/blog/google-web
  master-tools/
• 18- Google Analytics
• Understanding the basics
• Why Google analytics
• How Google Analytics works
• How to setup analytics account
• Understanding full reports
• Dashboard and shortcuts
• Basic campaign and conversion tracking
• ASSIGNMENT - https//neilpatel.com/blog/google-web
  master-tools/

19 SEO Auditing 4. An Introduction to SEO
Auditing
ASSIGNMENT - Audit a site

• 20 Competitor Analysis
• Competitor Analysis
• What is a Competition Analysis Why Is It
  Important
• How to Perform a SEO Competitor Analysis
• Open Site Explorer Moz
• SEMrush.com -gt Advanced Keywords and Competitors
  Research Tool
• Identifying Your SEO Competitors
• ASSIGNMENT - Do competitor analysis of a site
• 21 Google Updates

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• Google Guidelines
• Google Algorithms
• ASSIGNMENT - Check out the latest Google algorithm

• 22 SEO Tools
• Screaming Frog SEO Spider
• SEMrush
• ASSIGNMENT -
• https//www.youtube.com/watch?vZHItK2EVLQA
  https//webdesign.tutsplus.com/tutorials/analyzing
  -your-website-with-the-screaming-frog-seo-spi
  der--cms-21669
• https//www.soravjain.com/semrush-competitor-analy
  sis-tool https//www.youtube.com/watch?vtq9NnLza
  MXU
• 23 SEO Audit
• Moz's open site explorer
• Ahrefs
• Majestic
• ASSIGNMENT -
• https//ahrefs.com/blog/how-to-use-ahrefs/
  https//www.youtube.com/watch?vamtMnIRGbG0

• Day 24 GTM (Google Tag Manager)
• Getting Started with Google Tag Manager
• Quick Google Tag Manager
• Google Tag Manager Installation
• What is Google Tag Manager
• Publish a Tag with Google Tag Manager
• Analytics, Facebook Pixel etc

26

• Auto-Event Tracking with Google Tag Manager

ASSIGNMENT https//www.youtube.com/watch?vozWNNNx
LW8E https//www.youtube.com/channel/UClgihdkPzND
tuoQy4xDw5mA https//blog.hubspot.com/marketing/g
oogle-tag-manager-guide