Your Eyes, Ears and Voice Online - PowerPoint PPT Presentation

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Your Eyes, Ears and Voice Online

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Your Eyes, Ears and Voice Online – PowerPoint PPT presentation

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Tags: ears | eyes | online | voice

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Title: Your Eyes, Ears and Voice Online


1
Your Eyes, Ears and Voice Online
2
Online Intelligence
  • Standard Quantitative Metrics
  • Volume Aggregate number of discussions within
    target communities
  • Dispersion Types of communities talking about
    your brand or issue
  • Sentiment Positive, neutral or negative
    perceptions
  • Audience Reach Number of people exposed to
    conversation

3
Integrated Web 2.0 Platforms
Platform Optimization
Creative Optimization
Social Networks
Video Sharing
Photo Sharing
Social Bookmarking
Blogs Websites
Message Boards
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