RECRUITING OPERATIONS AND SUPPORT RO

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RECRUITING OPERATIONS AND SUPPORT(ROS)
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AGENDA

• ORGANIZATIONAL STRUCTURE
• Current
• BRANCH FUNCTIONS
• Marketing
• Operations
• Public Affairs

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Significant Changes to Eastern Region

• Effective date 1 June 03
• Change From 88 SROTC programs to 132 SROTC
  programs from 471 JROTC programs to 734
• Increase of 11 personnel to Eastern Region
• 6 to PA (71Ls, 75Hs, 42B GS7)
• 2 to ROS (O3 and GS11)
• 1 to HQs (CofS O5)
• 1 to G3 (Contractor)
• 1 to IG (O3)
• 1 to JROTC (GS11)
• 7x Green 3x GS/Civilians and 1x Contractor
• Overall Increase in Personnel in Eastern Region
• 325 additional Officers and Enlisted billets
• 81 Civilian positions
• 16 Reserve billets

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Our Old Organization
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1
2
2
4
3
5
5
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Includes 17 OCONUS Schools
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Our New Organization
Western Region HQ 13th BDE HQs Ft Lewis, WA
Ft Devens, MA
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Ft Dix, NJ
2
11
Ft Sheridan, IL 9th BDE HQs
Ft Carson, CO
Ft Ord, CA
Ft Belvoir, VA
Eastern Region HQ 7th BDE HQs Ft Knox, KY
Ft Leonard Wood, MO
Ft Bragg NC (4th 5th BDE HQs)
Ft Stewart, GA
12
Redstone Arsenal, AL
Ft Sam Houston, TX
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ROS DIVISION(Current)
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OPERATIONS BRANCH

• OPERATIONS FUNCTIONS
• Mission Set Management Report (MSMR)
• TDA/TAA Authorizations
• Annual Program Review (APR)
• Academic Discipline Mix (ADM)
• Mission Management Report
• Unit Visit Reports (UVR)
• Opening Enrollment Report (OER)
• HBCU HAI Monitoring
• ADDITIONAL DUTIES
• Shaping the COHORT
• CCIMS Management
• Summer Expectations/Campus Visits

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MARKETING RECRUITING BRANCH

• MARKETING FUNCTIONS
• Marketing Guidance and Analysis
• Marketing Action Plans (MAP) and Budget
• Milestone Recognition Program Items
• ROO Training and Conferences
• Recruiting Enrollment Action Plan (REAP)
• CIP and Staff Assistance Visits
• Local Purchase Management/FAD Requests
• Exception to Policy (Advertising)
• University/College Fairs
• ADDITIONAL DUTIES
• Green 2 Gold
• Educators Visit to LTC
• Blackboard review
• Assist in Prospect Management
• HBCU/HACU
• Army Ad Account Contractor (Leo Burnett) Oversight

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PUBLIC AFFAIRS BRANCH

• PAO FUNCTIONS
• Provide Public Affairs Support
• Command Information
• Public Information
• Community Relations
• Website Management
• e-Leader Newspaper
• LTC PAO
• ADDITIONAL DUTIES
• LTC Yearbook
• Special Events Coordinator
• George C. Marshall Awards Coordinator

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LEO BURNETT REPRESENTATIVES

• LEO BURNETT FUNCTIONS
• Assist in the Training of Cadre on Recruiting
  Marketing Techniques
• Conduct Marketing Assistance Visits to Battalions
• Contract All Media Advertising
• Assist Marketing in Analysis and Budget
• ADDITIONAL DUTIES
• None