Objectives

1

• Objectives
• 1. To examine the history and impact of
  television broadcasting.
• 2. To identify various production techniques and
  on-camera delivery methods.
• 3. To distinguish between analog and digital
  programming systems.
• 4. To demonstrate basic television skills and
  script writing.

2
Analog Television

• Encodes television by transporting the picture
  and sound using an analog signal
• Varies the amplitude or frequencies of the
  broadcast signal
• Includes three main systems

3
NTSC

• Is known as the National Television Standards
  Committee
• Is the analog broadcasting system used in the
  United States
• Was established in 1940 by the Federal
  Communications Commission
• Is responsible for setting television and video
  standards in the United States

4
History of TV Broadcasting

• 1953 The first issue of TV guide was published.
• 1954 NBC broadcasts the Rose Bowl Parade in color
  on 21 stations.
• 1956 The first use of videotape is used in
  broadcasting.
• 1962 Walter Cronkite becomes anchorman of the CBS
  Evening News
• 1963 CBS becomes the first station to expand
  early- evening news from 15 to 30 minutes.
• 1964 A live telecast was shown on NBC of the
  summer Olympics in Tokyo. It was the first live
  color TV program ever transmitted to the United
  States by satellite.

5

• In the United States, Nickelodeon reaches over 60
  million homes with viewers ages 2-15. Thats more
  than ABC, NBC and CBS combined.

6
How to Conduct a Live Interview

• Utilize appropriate microphones and recording
  equipment
• Use a notepad to write down critical information
• Organize an outline or list of previously
  established ideas to use as a focus
• Ask good questions
• obtain the persons name and relationship to the
  story
• develop the who, what, where, when, why and how
  during an interview
• avoid inappropriate questions which could yield
  an unexpected response

7
The Future of Broadcasting

• Complete transition from analog to digital
• Enhanced technology and new equipment
• Mobile broadcasting and production capabilities
• Specialty-based programming and interactive
  features
• Increased number of news and entertainment
  formats
• Increased number of digital recording devices
  (i.e., TiVo and DVR)