Display personalized recommendations in your emails with Wiser

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Email marketing is part of almost every
eCommerce stores marketing. But, what makes your
email perform better than your competitor? One
strategy that many marketers swear by is
personalization. Personalized Product
Recommendations are a powerful eCommerce
strategy, helping you nudge shoppers to purchase
by showing the right products to them at the
right time. By adding personalization within
your emails whether its a segmented audience,
product recommendation, or first name parameters
you can generate more revenue and see a marked
difference in how shoppers interact with your
emails.

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Email marketing is part of almost every
eCommerce stores marketing. But, what makes your
email perform better than your competitor? One
strategy that many marketers swear by is
personalization. Personalized Product
Recommendations are a powerful eCommerce
strategy, helping you nudge shoppers to purchase
by showing the right products to them at the
right time. By adding personalization within
your emails whether its a segmented audience,
product recommendation, or first name parameters
you can generate more revenue and see a marked
difference in how shoppers interact with your
emails. Here We are discussing about 5 Product
Recommendations for Emails Across Different
Stages of Customer Journey.

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1. Show Similar Products Widget on Abandoned Cart
Emails An abandoned cart email sequence can
help you successfully recover your abandoned
cart, bringing shoppers back with a persuasive
To ensure that you dont lose a shopper
altogether, add product recommendations to your
abandoned cart emails to gives multiple options
to shoppers who have lost interest in the product
in their cart. A Similar Products
recommendation widget can help shoppers see other
such products they may want to buy, prompting
them to come back to your store to browse more
items and shop.

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2. Display Discounted Products widget on
re-engagement emails Re-engagement strategies are
a priority for many merchants, helping them
reactivate lapsed or inactive shoppers. When
crafting such emails, its important to display
the right products from your Shopify store to
entice these shoppers to come back for a
purchase. However, just any recommendation wont
do the trick. Shoppers who have lapsed need a
strong reason to come back to the store or make a
purchase from you. Many merchants display a
Discounted Products widget to reel back these
lapsed shoppers and get them to shop
again. Install Wiser Shopify App on your Shopify
store to include recommendations within your
emails and generate more revenue.

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3. Display Discounted Products widget on
re-engagement emails When crafting this email,
you can display a Bestseller product
recommendation widget to show the products that
are loved by other shoppers on your Shopify
store. With such a product recommendation widget,
you can give these new subscribers a peek into
whats popular on your store and guide them to
products that are sure to be a hit.

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4. Show Inspired by your Browsing History widget
on delivery confirmation emails A delivery
confirmation email lets shoppers know that their
order has been delivered. Since transactional
emails have 8x more opens and clicks than any
other type of email. , you can leverage this by
displaying an AI-powered personalized
recommendation within the email. Display an
Inspired By Your Browsing History widget within
this order update email. Such a widget shows
products that the shopper may be interested in,
based on other products that they viewed. With
such personalized products, shoppers will be more
likely to engage with the products shown to them
and come back to shop the items. Enable
personalized product recommendations with leading
recommendation engines like Wiser. Install the
app now!

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5. Display Featured Products widget on
re-engagement emails (for merchants who dont run
sales) If you arent the kind of store that runs
sales, a Discounted Products recommendation
widget may not be the kind of recommendation
widget you want to send to lapsed shoppers. In
such cases, we recommend adding a custom
recommendation widget named Featured Products
recommendation widget. With this, you can
handpick products like newly launched or featured
items for your email recommendations. A custom
recommendation widget like this can help you win
back customers who havent shopped in a while.

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