How To Build Trust With Online Shoppers

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How To Build Trust With Online Shoppers
The deeper you go into the online
marketplace, the many changes that Ecommerce
has bought around become more obvious. More
people buy online than ever before. Just
over half of all sales are done online,
51, compared to in store. This means your
competition is becoming more and more
digitally advanced in order to drum up
mass interest in their products and secure as
many returning customers as possible. However,
something that hasnt changed traditional
marketing practices is the necessity to
build trust with your customers.
Without trust, no one will want to give
you their hard-earned cash. As a result,
your business will be pushed out of the
market place by better performing
competitors. Building trust can be a tedious
and sometimes expensive task but when done
correctly, will establish your business as a
trustworthy brand. Customers will then be more
likely to purchase from you.
Only Create Original, Quality Content
Nowadays its not enough to just put your
product online and expect sales to start
occurring instantly. Without a thorough
marketing process your product will not get
the recognition and publicity needed to
spark successful sales. Creating quality
content that engages the user is a sure-fire
way to create a level of trust and
engagement between your company and potential
customers.
Posting product images on Instagram,
tweeting about the benefits of your product
on Twitter, even making YouTube videos.
These are all fantastic ways to show
potential customers that your products are of
fantastic quality and worth their money.
By having regular blog uploads on your site
about relevant issues to your business, your
customers will be able to see your expertise and
wealth and knowledge. This will build up trust in
your business as you can effectively display your
capability.
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Use Videos to Sell Yourself
As mentioned before, posting videos of your
products is one of the best ways to
create brand trust with the consumer.
Statistics show that 64 of customers are more
likely to purchase a product after watching
a demonstrational video, which showcases the
uses and quality of the product being sold.
This will help to increase consumer trust
as it will give the impression that your
business really cares about what the consumer
wants and needs because youve gone to the
effort to make an informative video for them.
Including a human voice or figure will
capture the consumers attention and build
a sense of familiarity. This is because
human brains are hardwired to recognize
faces and when there is a human face at their
disposal they are likely to trust what is being
said.
Videos are great when placed on the
product page of your website, within
Amazon listings and across all social media
platforms to build up hype around your
product. The potential reach of social media
in particular is immense. Videos posted on
these sites generates 1200 more shares
than text and image content combined.
Videos need to be of good quality, straight
to the point and have a clear
call-to-action at the end to create an
effective sales pitch.
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Use Reviews to Give Proof of Your Quality
The best way to make customers trust you
as a business is to simply prove it
through reviews left by previous clients. In
these reviews potential customers are
convinced to purchase by a number of factors
such as

• value for money
• good customer service
• an understanding returns policy

Studies have revealed that 55 percent of
consumers look up product reviews online
before buying. Therefore if you have reviews
displayed, they will have great potential as
a trust building mechanism.
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Have a Live Chat Feature
Nothing says commitment to your customers
more than a live chat. Live chat will
also humanise your businesss website. This is
because it is making it seem more trustworthy as
the human touch is present in an otherwise AI
led system.
We live in a time of constant
impatience, especially among millennials.
So when a customer doesnt get an answer
to their question immediately they will go
elsewhere with their money. There are many
great live chat services that can be
easily installed into your site. This will
give the customer access to immediate
information which will increase customer
satisfaction.
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Create a Heart Warming Brand Story
Everyone loves a good story. It evokes
emotion from the reader and will have a
lasting impact in their subconscious. The
story of your brand is a valuable resource
to include within your website in order
to build trust. The user will relate
to and actively acknowledge what you are
describing, such as humble beginnings.
Other background information you should include

• your mission statement for the future
• what you wanted to achieve when starting the
  brand
• what you have done to benefit the community or
  other organisations

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An example of a brand with an effective
story would be Under Armour. Under Armour
calls itself the originator of performance
apparel. Its athletic gear is designed to
keep athletes cool, dry and light
throughout the course of exercise. This
will convince consumers that the products
they buy have been designed to be matched
to their best interests.
When customers learn about your businesss
past present and future they will be more
trusting. This is because they have got to
actually know your business.
Constant Consistency
If something isnt consistent its human
nature to trust it less as change will
often be unnerving. Staying consistent with
the quality of your products, branding and
content are all essential. They will ensure
you are to have a long-lasting level of
trust with your consumers.
As a result, they will feel
guaranteed to get the level of
expected quality when interacting with your
services. Trust is difficult to build and easy to
lose. So make sure to remain consistent and your
customers will remain loyal.
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As you can see there are many ways in
order to build trust with potential
customers. Give them what they want, remain
consistent and youll have a dedicated,
returning customer-base. They will go on to
spread the word of your products to their
friends and family. Its worthwhile to
look at how large corporations handle
their marketing campaigns. This will let you
see the trust building successes and
disasters, the dos and donts. Now get out
there and get selling! 5, 2020
History
Ecommerce is considered to be the fast growing
industry in India. With India having over 500
Million internet users (The second largest
internet base, behind China) it is no
surprise that over a 10 year span the
Ecommerce industry has grown in value by
over 20 Billion since 2009. As of 2018 the
Indian Ecommerce industry was worth a
reported 38.5 Billion reported Ecommerce
revenue of 11 Billion for 2019.
The Biggest Platforms
India is home to some of the biggest Ecommerce
platforms. These are just some that we think you
should be aware of.

• Snapdeal

Founded in 2010 based in New Delhi,
Snapdeal is one of Indias largest sell
online marketplaces. With over over 60
Million products, 300,000 Sellers
delivering to users in over 6000 Cities.
Snapdeal was founded by Kunal Bahl Rohit Bansal.
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• FlipKart

Founded in 2007 by Sachin Bansal and
Binny Bansal, FlipKart has over 30
Million products across 70 Categories often
dubbed as Indias answer to Alibaba. As of
2018 FlipKart has been owned by American
Supermarket chain Walmart.

• Amazon India

Amazon, Originally founded in 1994 by Jeff
Benos. Amazon India Launched in 2013. Amazon
is considered to arguably the global leading
Ecommerce marketplace.
The Future
Despite how massive it already is, the
digital scene in India is still growing.
Some things predicted for the future of Indias
Ecommerce industry include.

• Foreign investment
• India is a massive market investers have
  already began to take advantage of this.
  Amazon founder Jeff Bezo has already
  pledged to invest 100 Million into
  Indian retailers.
• Advancements in the use of AI
• AI Controlled chat bots are already popular
  for most Ecommerce stores, however its
  predicted that they are going to get much more
  advance and even smarter.
• Greater Innovation
• With more Ecommerce start ups popping up
  each day its not too far fetched to expect a
  company to come along blow us out of the
  water with a fresh new idea to take Indian
  Ecommerce to the next level.

Conclusion
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The Indian Ecommerce Industry has grown at
a rapid pace expect to keep growing,
meaning this could be the perfect time to enter
the Indian Ecommerce market.
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