How to build online business with Amazon services?

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(No Transcript)
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TABLE OF CONTENTS
INTRODUCTION BEFORE YOU GET STARTED AMAZON FBA
WILL HELP BUILD YOUR BUSINESS BUILDING A LIST OF
CUSTOMER HOW TO SELL YOUR BUSINESS ON AMAZON HOW
TO INCREASE YOUR AMAZON PRODUCT VISIBILITY
CONCLUSION
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INTRODUCTION
Am?z?n h?? ???n?d u? so many opportunities f?r
plucky people to make serious m?n?? from th?
??mf?rt of their h?m?. Th? w?b ?? filled w?th ?ll
w?? ?f dodgy d??l?r? these d??? th?t claim to
kn?w th? ???r?t? for ??rn?ng r??l m?n??, real
f??t ?nd w?th l?ttl? to n? r??k ?t all. Wh?t
makes Am?z?n ?u?h a ?t?nd?ut example, h?w?v?r, ??
th? way its ????rtun?t??? ?r? 100 l?g?t ?nd
being used b? thousands of ????l? n?w to g?n?r?t?
serious ?n??m?. There ?r? several ways a person
?r a business ??n use Am?z?n t? make money, but
?t of course, g??? w?th?ut ????ng th?t most u??
the ??t? f?r selling ?r?du?t?. Fr?m individual
????nd-h?nd goods t? bulk ?rd?r? of ?ll
?m?g?n?bl? natures, it's a un?v?r??l marketplace
f?r buying and ??ll?ng ?n?th?ng. W?th ?u?h a
wide global r???h ?nd ?? many m?ll??n? ?f
??n?um?r? l?gg?ng on ?v?r? d??, it's safe to say
th?t no m?tt?r wh?t ??u have t? ??ll, ??u ar?
guaranteed to get the best price ?n Amazon. And
if that wasn't enough, selling ?n Am?z?n r??ll?
??uldn't be ?????r, n? m?tt?r wh?t it is you're
tr??ng to m?k? a b?t ?f money fr?m.
Sign Up ?nd Sell Th? f?r?t thing ??u will need ??
?n Amazon account, which is ?u??k ?nd ???? to ??t
u? ?n ju?t a few minutes. Y?u will n??d to h?nd
?v?r some ??r??n?l d?t??l? to v?r?f? th?t you're
l?g?t and once ??u ar? u? ?nd runn?ng, you will
b? able t? use th? ??t? for bu??ng ?nd ??ll?ng
g??d? alike. A? f?r as l??t?ng ??ur ?t?m? g???,
it's as ???? ?? entering the ?r?du?t? ISBN, UPC,
?r ASIN ?f ?r???nt, ?t wh??h ???nt th? automated
system w?ll take ?v?r and g?v? a full
description. Of ??ur??, th?r? ?r? m?ll??n? ?f
items for which n? such ?d?nt?f??r? are
available, ?? you'll b?
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g?v?n th? ??t??n of filling ?n ?ll the d?t??l?
??ur??lf. Y?u n??d t? t?ll ?r?????t?v? bu??r?
wh?t ?t is, wh?t kind ?f condition ?t is ?n and
any m?r? ?nf?rm?t??n they will n??d. Th? f?n?l
?t?? is to r?g??t?r f?r Market place P??m?nt? b?
Am?z?n, ?h??k that ?ll th? d?t??l? ?r? ?n ?l???,
??t a ?r??? ?nd ?ubm?t your l??t?ng.
Pur?h??? ?nd Sh????ng After th??, ?ll that's left
to do is sit b??k and w??t to ??? if anyone bu??
th? ?t?m ?r items ??u ar? ??ll?ng. It'? n?rm?l
t? get ?n? numb?r ?f ?u??t??n? ?b?ut th? listing
?n the m??nt?m? ?nd ??u m?ght be ?ff?r?d a l?w?r
price than th? ?n? you l??t?d wh?th?r you ?????t
th??? ?r n?t ?? entirely u? to ??u. Wh?n th?
?t?m sells, ??u th?n have t? take care of
???k?g?ng ?nd ?h????ng th? item t? th? bu??r,
?ft?r wh??h you will ??nf?rm via Amazon th?t th?
?t?m has b??n ?h????d ?? th? bu??r ??n b?
n?t?f??d. As soon as ?h??m?nt ?? ??nf?rm?d,
???m?nt w?ll be r?l????d ?nt? ??ur account minus
the ?tt??h?d fee - ?t th? t?m? ?f writing Amazon
?h?rg?? 15 ?lu? a fl?t ?h?rg? of 1.49 ??r
tr?n???t??n. It r??ll? ?? one of th? easiest w???
to make m?n?? from h?m? ?nd ??rh??? g?t rid of
some ?f ??ur ?ld junk at the ??m? t?m?.
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BEFORE YOU GET STARTED
STEP ON? - CH????NG A PR?DU?T Amazon ??ll? ?v?r
200 m?ll??n ?r?du?t? t? the US audience alone, so
as Im ?ur? ??u ??n imagine th?r?? n? ?h?rt?g?
?f opportunity. Sourcing a ?r?du?t is ?ll about
????rtun?t?. It? ?b?ut f?nd?ng products th?t
?r? ???ul?r ?nd ?n d?m?nd, but wh??h ?r?nt being
marketed v?r? well ?ll?w?ng us ?? superior
m?rk?t?r? (obviously) to g?t in there ?nd ?w???
all th? sales. The best place t? start ?? ?n
Cozzy.org ?? th? l??d?ng blog which discusses th?
v?r??u? ?????t? of h?m? ?m?r?v?m?nt?. It ?l??
reviews top products ?n v?r??u? ??t?g?r??? and
helping ??n?um?r? t? find the best ?r?du?t?
which suit all ?f their requirements.
J?n?Gu?d?.org ?? a l?f??t?l? magazine catering
for ????l? b? ??v?r?ng th? l?t??t n?w? ?n
gadgets, ?r?h?t??tur?, design, f??h??n, ?rt,
vehicles ?nd mu?h more. Our t??m ?? composed of
?nflu?nt??l tastemakers ?r?v?d?ng ?n??ght t?
emerging tr?nd? ?ll?w?ng our readers t? ?t??
?h??d of the ?urv?. STEP TW? - S?UR??NG A
SU??L??R N?w w? have ??m? products in mind ?t?
t?m? t? f?nd r?l?v?nt m?nuf??tur?ng companies who
??n ?ff?r th? products ?? ?r?v?t? label. In
?th?r w?rd? th?? m?k? th? product, w? bu? it fr?m
th?m at wh?l???l? ?r???? and br?nd ?t w?th ?ur
?wn brand. You n??d t? start b? l??k?ng f?r a
m?nuf??tur?ng ??m??n? wh? ?u??l??? the ?r?du?t?
youre looking f?r. Y?u ??n ??m?l? g? t? g??gl?
and t??? ?n (?r?du?t n?m?) - private l?b?l. To
k??? th?ng? ??m?l? h?w?v?r, ??u ??n ?l?? ju?t g?
straight t? a ??t? ??ll?d Al?B?b? .
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Al?b?b? ??????l???? in gl?b?l wh?l???l? tr?d?ng
w?th m??t ?f its manufacturing ??m??n??? b???d
in Ch?n?, but also ??m? in Ind?? and ??r??? S?uth
E??t A???. On?? ?n th? Alibaba website simply
type ?n th? keyword ?f ??ur ?r?du?t ?nd do a
search f?r ?u??l??r. M?k? ?ur? ??u check th? b?x
- G?ld Su??l??r, t? ?nl? l??k ?t ?u??l??r? wh?
have been ?r??u?l?f??d ?nd here begins your
???r?h. At th?? stage ?t? ?m??rt?nt t? ?gn?r?
th? numb?r next to (Min. Ord?r) as that w?ll be
n?g?t??t?d ?? w?ll th? price. H?w?v?r the ?r???
??r ????? ?r unit will ?t l???t g?v? you a r?ugh
?d?? ?f h?w mu?h its g??ng t? ???t t? bu? th??
?r?du?t at wholesale, ?? you can d???d? wh?th?r a
?r?du?t is likely t? b? ?r?f?t?bl? ?r n?t. If
you l?k? what ??u ??? ?nd w?nt t? start a
??nv?r??t??n w?th a ?u??l??r, ??u just h?t the
Contact Supplier butt?n ?nd b?g?n ??ur
negotiations.
SOME NEGOTIATION T??? H?r?? th? thing with
sourcing ?u??l??r? ?nd n?g?t??t?ng ?r???? and
t?rm? ?t?. Th? m?r? you ??und l?k? ??u kn?w what
youre d??ng ?nd th? m?r? ??u know ?b?ut your
?r?du?t th? b?tt?r d??l? you will g?t. Thats
not to say there arent ?m?z?ng suppliers ?ut
th?r? wh? will h?ld ??ur h?nd ?nd help you
through it ?t?? by ?t??. My f?r?t supplier w??
l?k? that and we have h?d several ?tud?nt? wh?
h?v? r???rt?d the same. But remember, th? ????l?
you w?ll t?lk with, w?ll most likely b? ??l??
????l? trying to ??ll th??r ?r?du?t? to ??u in
?m?ng?t th? hundr?d? ?f ?u??l??r? ??ll?ng th?
??m? th?ng?. Its th??r job t? try ?nd sell ??u
their product ?nd ?t? th??r j?b to sell ??u ??
m?n? of their ?r?du?t ?? ?????bl?. S? ??u n??d
to g? into n?g?t??t??n? w?th ??ur eyes w?d?
???n. 1. Research your ?r?du?t? unt?l you kn?w
?v?r? feature. Th?? is ?u??r ???? b? ??m?l? going
thr?ugh th? relevant product reviews ?n Amazon.
R??d thr?ugh th?m ?n?lud?ng the bad r?v??w? ??
??u ??n ?l?? ??? wh?r? some ?f th? ?r?du?t
challenges ?r?. This w?? ??u will
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• h?v? ??l?d ?r?du?t knowledge wh??h w?ll h?l? wh?n
  d???u???ng the ?r?du?t w?th th?
• ?u??l??r? (and when ?r?m?t?ng the ?r?du?t? on
  Am?z?n).
• D?nt go straight ?n with ??ur ?r??? ?nd quantity
  d?m?nd? on th? f?r?t email. Strike u? a
  ??nv?r??t??n. Ex?l??n that you are the bu??ng ?rm
  ?f a large ??m??n? l??k?ng to ?x??nd ?nt? this
  ??rt??ul?r ?r?du?t r?ng? and ??ur? ?n th? l??k
  ?ut for ??m? gr??t suppliers t? w?rk w?th t?
  h?l? you br?ng th?? product to m?rk?t.
• Alw??? b? courteous and ??lm. If ??u ar? ??ur??ng
  ?v?r????, please r?m?mb?r there are m????v?
  cultural d?ff?r?n??? b?tw??n u? ?nd a country
  ?u?h ?? Ch?n?, n?t to m?nt??n l?ngu?g? b?rr??r?,
  ?? tr??t ?v?r??n? ??u talk t? with the utm??t
  r?????t and und?r?t?nd th?t th?? may n?t h?v?
  und?r?t??d your request ?nt?r?l?, ?? be as clear
  ?nd d???r??t?v? ?? ?????bl? wh?n r??u??t?ng
  ?nf?rm?t??n.
• G?ld?n Rul? - EVERYTHING IS NEGOTIABLE. D? not
  ?????t th??r f?r?t ?r???. U?? ?m??l, ?k??? ?r
  ?v?n the phone t? ?nt?r ?nt? friendly but f?rm
  n?g?t??t??n? until ??u reach a deal you and th??
  ?r? happy with. R?m?mb?r ??u are th? ?u?t?m?r,
  they are th? seller.

5.
Get ?? mu?h ?? ??u ??n ?n wr?t?ng. There ?r? n?
??ntr??t? ?nd l?ttl? come b??k ?f
everything g??? wrong, so ?t? down t? ??u to d?
?? much due diligence on th? ??m??n? ?? possible
?nd ensure ?ll your n?g?t??t??n? are ?n wr?tt?n
form, plus th? resulting d??l ?t?m???d ?ut ?n a
?ur?h??? ?nv???? ?u??l??d b? them prior to
?h????ng. 6. R?g?rd? paying f?r th? ?t??k ?x???t
t? ??? 30 u? fr?nt ?nd th?n 70 prior t?
?h????ng. M?k? sure photographs are t?k?n ?f ??ur
goods b?f?r? l??v?ng th? w?r?h?u?? ?nd ??? u??ng
paypal or a credit ??rd so th?t ??u can reclaim
your m?n??? should th? ?t??k n?t ?rr?v? f?r any
r????n.
7.
Relax and know th?t if ??u h?v? followed the
?t??? ?b?v? ?t ?? l?k?l? t? g? f??rl?
?m??thl?. Things g??ng wr?ng l?k? ?t??k g??ng
w?lk?b?ut? ?r suppliers letting ??u down
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??n h????n but are mu?h more unl?k?l? if ??u
?tr?k? u? a r?l?t??n?h??, g?t to kn?w
??ur supplier ?nd d? ??ur du? diligence.

• STEP THREE - BR?ND?NG YOUR PR?DU?T
• S? l?t? h?v? a ?u??k ?h?t ?b?ut branding. Th?r?
  are tw? br?nd n?m?? ??u will need for Am?z?n.
• Your seller n?m?. Th?? ?? ??ur overall br?nd n?m?
  wh??h ?v?r? ?r?du?t you ??ll on Am?z?n will fall
  und?r.
• Your ?r?du?t brand name. F?r ???h ?nd every
  ?r?du?t ??u list on Am?z?n ??u ??n h?v? a
  ????r?t? br?nd. S? ?f ??u sell ??m?th?ng in
  kitchen you ??n h?v? a k?t?h?n ?t?l? brand n?m?,
  ?f ??u sell a t?? you can h?v? a br?nd n?m? f?r
  th?t ?nd so on.

• ST?? F?UR - SELLING ON AMAZON
• S? w? n?w h?v? our product, ?t? b??n br?nd?d ?nd
  is n?w winging ?t? w?? to th? Amazon
  w?r?h?u???. NB. For ??ur first ?r?du?t ??u will
  u?? ?n ?x?r??? courier like DHL ?r UPS ?nd your
  supplier will help ??u w?th th?t.
• So wh?t d? w? d? wh?n it gets th?r??
• H?r? is our 5 Step L?un?h Pl?n to r??ll? g?tt?ng
  your ?r?du?t g??ng w?th a BANG.
• O?t?m??? Your Listing - En?ur? th?r? ?r? k??w?rd?
  in your h??dl?n? ?nd ??ur bull?t ???nt? and that
  you h?v? 5 ?ttr??t?v? and enticing ?m?g?? ?nd a
  ??l?d product description.
• F??u? on g?tt?ng reviews. Do nothing else ?x???t
  g?t out th?r? and get reviews for ??ur product
  ?n th? f?r?t f?w d???. D? not ?t?? until you h?v?
  at l???t 50 r?v??w? on ??ur ?r?du?t. This w?ll
  give ??u a m????v? boost wh?n ?t comes t?
  starting t? advertise ?t?.

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• A? you b?g?n to g?t r?v??w? start up ??ur Am?z?n
  Ad campaigns. S?m?l? ?h???? the
• ?ut?m?t?? option inside of Amazon, so ??ur? not
  ??tt?ng ?n? k??w?rd? or b?dd?ng f?r ?l??k? ?t?
  ?tr??ght away. Ju?t ??t a d??l? budg?t and l?t
  Amazon do th? w?rk for ??u. Please note ??ull
  find it d?ff??ult t? spend ?v?n 25 a day, but
  ??ur listing will start t? g?t ???n.
• St?rt a ?r??? r?l???? ??m???gn. S?m?l? g? t?
  fiverr.com ?nd find ??m??n? to wr?t? and ?ubm?t
  3 - 4 press releases f?r you ?n th? week of ??ur
  launch. Y?u ??n m?k? several press r?l????
  ?nn?un??m?nt? ?n?lud?ng ?) the l?un?h ?f ??ur
  product, b) th? l?un?h ?ff?r ?r???, ?) free
  ?h????ng f?r ?r?m? members, d) something t?????l
  about ??ur ?r?du?t, ?) a r?v??w?r? ??mm?nt ?t?.
• L??k for bloggers or ??utubers with l?rg?
  f?ll?w?ng? to r?v??w ??ur product and ???t ?b?ut
  ?t or make v?d??? ?b?ut ?t. En?ur? they l?nk b??k
  t? your product ?n Am?z?n ?nd ?v?n g?v? them a
  discount ?r special ?ff?r ju?t f?r th??r
  customers f?r a l?m?t?d t?m?. All ?f th? ?b?v?
  will b???t v??w?, ??nv?r???n? and ??l?? ?n the
  f?r?t f?w d??? which w?ll ?n?ur? your r?nk?ng
  f?ll? from th? high hundr?d? ?f th?u??nd? ?nt?
  th? low th?u??nd? ?r ?v?n hundr?d? ?t wh??h
  ???nt wh?t I ??ll the Am?z?n Stream w?ll kick
  ?n ?nd youll start to g?t organic sales from
  Amazons ?wn m?x ?f m?rk?t?ng they d? ?n ?ur
  behalf.
• Pl???? note the l?un?h ?tr?t?g? and ongoing
  promotion ?f ??ur product on Amazon is a
  ??r?full? planned ?nd m??t?rfull? ?x??ut?d
  ?tr?t?g? which ?? ?xtr?m?l? difficult to l?? out
  ?n an ?v?rv??w d??um?nt l?k? th??.

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AMAZON FBA WILL HELP BUILD YOUR BUSINESS

• Am?z?n'? FBA program is an excellent opportunity
  for th? v??t ?ud??n?? ?f ?ntr??r?n?ur?.
• Especially those that ?r? starting ?ut as a ?n?
  m?n shop. Wh?t'? r?m?rk?bl? w?th Am?z?n FBA ??
  its ???l?b?l?t?. A? a ?n? m?n shop, you can
  ??m??t? w?th th? b?gg?r ?nd m?r? ??t?bl??h?d
  ??ll?r. Sm?ll bu??n????? are l?m?t?d ?n ?t?r?g?
  ????? ?nd th? t?m? management t? ??ll, l??t,
  m?k? ?nd ?h?? ?rd?r?. Y?u ??n fulf?ll ?m?ll
  orders (?x. 20 per d??) as w?ll ?? the l?rg?r
  orders (?x. 100,000 ??r d??). Wh??h translate
  that ??u can start out ?? a m?m and ??? ?h?? and
  fl?ur??h ?? a l?rg?r corporate u??ng Am?z??n'?
  Fulf?llm?nt. You ??n n?w h?ndl? th? increased
  volume ?n ?n ?ff????nt w?? while m?n?g?ng ??ur
  ?nv?nt?r? ?nd ???nd?ng your t? ??ur?? ??ur
  ?r?du?t.
• Th?? will r?du?? the competitive ?dv?nt?g? of the
  b?gg?r ??ll?r ?nd ?n?bl? ??u t? m?k? a r??l
  income and grow ?? big ?? ??u desire. Th?nk ?b?ut
  it. Y?u just n??d ?????? t? ??ur ?r?du?t(?) of
  choice. Am?z?n FBA ?r?v?d?? a stream ?f ?n??m?
  th?t ??u ??n t?k? t? a whole n?w l?v?l. At each
  fulfillment ??nt?r, (Amazon h?? ?v?r 65) ??u ?r?
  h?r?ng at LOW r?t?? ??r ?rd?r a ?t?ff th?t takes
  care of the order ?r??????ng, ?h????ng and
  ?u?t?m?r.
• Th? ??ll?r ?nl? has t? ??ur?? your ?r?du?t(?),
  spend ??ur time processing those ?t?m? and
  shipping th?m t? Am?z?n. Some of th? k?? benefits
  ?f Am?z?n FBA
• Y?u h?v? ?????? t? t?n? ?f millions ?f Prime
  ?u?t?m?r?
• S??l? ?rd?r handling ?nd build l?g??t??? b?th ?n
  ?nd ?ff Am?z?n
• S?ll gl?b?ll? b? u??ng th? FBA export ?r?gr?m t?
  g??n ?????? to customers gl?b?ll? ?t no
  ?dd?t??n?l ???t t? you.

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Mult?-Ch?nn?l Fulf?llm?nt (MCF) ?? an ??t??n?l
?r?gr?m b? FBA that ?ll?w? ??u to
????l? leverage Amazon's w?rld-?l??? Fulfillment
C?nt?r? for your ?ff-Am?z?n ?rd?r?.

And t?k? a ???d vacation while FBA w?rk? for ??u
fulf?ll?ng customer orders ?nd

• managing ?u?t?m?r ??rv???.
• You h?v? access to t?n? ?f m?ll??n? ?f Pr?m?
  customers
• FBA now r??r???nt? a gr?w?ng 45 ?f Am?z?n'?
  revenues
• Am?z?n Pr?m? ?t?rt?d in 2005
• In 2009 Pr?m? h?d 2 m?ll??n m?mb?r? ?n 2011
  there w?r? ?v?r 5 million ?n 2014 there ?r?
  ?v?r 20 m?ll??n m?mb?r?
• Prime represents only 6 of Am?z?n'? t?t?l
  customers so f?r
• Pr?m? ?? growing ?t ?v?r 20 Y??r Ov?r Y??r
• Prime customers spend 140 m?r? th?n r?gul?r
  Am?z?n Cu?t?m?r?
• 40 - 50 of Amazon customers have n?v?r
  ?ur?h???d fr?m a third ??rt?
• With FBA, Amazon ??n h?l? improve ??ur ?nl?n?
  ??l?? ?nd keep ?u?t?m?r? happy, while ??v?ng ??u
  v?lu?bl? time ?? ??u ??n f??u? ?n gr?w?ng ??ur
  bu??n???.

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BUILDING A LIST OF CUSTOMER

• Th? main reason Am?z?n w?? ?bl? to ?urv?v? w??
  th?t it had a ???t?m to build a l??t of
• ?u?t?m?r?. Here ?? why this is important
• Customers S?l?? R?v?nu??
• Am?z?n.??m h?d a revenue m?d?l. The ??m??n? was
  making sales from r??l ????l? wh? w?nt?d ?t?
  ?r?du?t. In addition, because it w?? ?bl? to g?t
  money ?ut ?f ????l?'? ???k?t ?t was able to
  g?n?r?t? enough income to cover ?t? ???t b?f?r?
  ?t ??uld f?nd th? ?r?v?n m?d?l for ?t? bu??n???.
• L?t m? n?w ??k ??u this ?u??t??n... H?w f??u??d
  ?r? ??u ?n list bu?ld?ng?
• M?r? Ell?n Tr?bb?, b??t??ll?ng ?uth?r Ch?ng?ng
  Ch?nn?l? 12 ???? ways t? m?k? m?ll??n? for ??ur
  bu??n???, ?nd f?rm?r CEO of Earlytorise
  n?w?l?tt?r division of Agora Inc, says
• "If ??u ?r? n?t building a l??t of ?u?t?m?r? then
  ??u ?r? running a g?r?g? ??l?"
• Lets turn this ?t?t?m?nt ?nt? a question for you
  t? ?n?w?r...
• Are ??u runn?ng a G?r?g? S?l? ?r bu?ld?ng a r??l
  business? Th? ?r?m?r? ??m ?f bu??n??? is t?
  ???u?r? a ?u?t?m?r ???? Brian Tr???. Th??
  statement h?ld? true w?th ?nt?rn?t m?rk?t?ng. Y?u
  ??n ?nl? gr?w a business wh?n ??u h?v? ?u?t?m?r?
  th?t h?v? a r?l?t??n?h?? with ??ur business.
  Th?? ?? th? very f?und?t??n f?r gr?w?ng ??ur
  business. If you grasp th?? k?? ?r?n???l?, ??u
  w?n big time. Ign?r? list building ?nd ??u w?ll
  w?nd u? failing ?nl?n?. Th?r? ?r? three ?r?t???l
  steps t? l??t bu?ld?ng
• L??d generation - g?tt?ng traffic ?nd prospects
  t? your w?b??t?.
• L??d capture - getting your prospects t? give ??u
  their ??nt??t d?t??l?.

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L??d ??nv?r???n - g?tt?ng t? m?k? ??ur ?r?????t?
?r v???t?r? b???m? your
customers. Now ??ur ?b?l?t? t? und?r?t?nd ?nd u??
th??? thr?? ?t??? d???nd? ?n ??ur primary focus
f?r ??ur business. M? ?r?m?r? r????n f?r h?v?ng
an Int?rn?t business ?? to ??rv? my ?u?t?m?r?
?nd t? bu?ld a ?r?f?t?bl? bu??n??? th?t w?ll gr?w
?? ?t ?r?v?d?? value to m? customers. I ?lw???
l??k ?t bu?ld?ng my bu??n??? w?th a proven m?d?l.
Th?? m??n? a bu??n??? I ??n gr?w and sell.

• F?rmul? for ?u?????
• I th?nk ??u should do th? ??m? f?r ??ur business.
  In d??ng ?? k???, th? f?ll?w?ng ???nt? ?n
  perspective
• Tr?ff?? S?l?? In??m?
• Traffic L??t bu?ld?ng S?l?? St?bl? Bu??n???
• L?t me ?x?l??n furth?r
• Traffic plus ??nv?r???n t? sales w?ll give ??u
  ?n??m? on a one-off basis. H?w?v?r, th?r? are no
  gu?r?nt??? you'll generate income ?ft?rw?rd?
  b???u?? ??u only h?d a tr?n???t??n?l
  relationship w?th your prospects. However, wh?n
  ??u g?t tr?ff??, build a list ?f ?u?t?m?r?, and
  d?v?l?? a r?l?t??n?h?? w?th them, ??u get ?n??m?
  ?nd a l??t ?f customers.This ?? b?tt?r b???u??
  ??u ??n bu?ld relationship w?th your customers
  ?nd ??ll m?r? ?r?du?t? t? them.
• The secret t? m?k?ng money ?nl?n? is in th?
  b??k?nd. Y?u make ?r?f?t when ??u make backend
  ??l?? t? ??ur customers. Y?ur customers are ??ur
  gr??t??t asset, b???u?? th?? ?r? k??? ??ur
  bu??n??? g??ng ?? l?ng as th?? bu? from you. N?
  business ??n ?urv?v? without ??l??.

14
Th?? is why h?v?ng a l??t ?f customers is
?m??rt?nt f?r th? growth ?f ??ur business. I
b?l??v? Am?z?n.??m w?? ?bl? t? survive th? dotcom
crash and grow because ?t h?d a hug? list ?f
?u?t?m?r?. A? at 2015, amazon.com had over 25.5
million ?u?t?m?r?. In ?dd?t??n, b???u?? h? had a
hug? list of ?u?t?m?r?, Wall Str??t g?v? J?ff
Bezos funding h? needed t? ?t??r Amazon.com to
?r?f?t?b?l?t?. Since I und?r?t??d th?? k??
??n???t, I have stopped bu??ng ?nt? th? n?xt hot
product t? g?n?r?t? m????v? tr?ff??. I h?v?
?n?t??d, f??u??d on bu?ld?ng a list ?f ?u?t?m?r,
?r?v?d?ng v?lu? f?r th?m. I ?m ?t?ll not m?k?ng
?n?ugh m?n?? in m? bu??n??? but I h?v? a l??t ?f
?l??nt?.Th?? ?? g??d n?w? b???u?? I kn?w I ?m
growing a sustainable bu??n???. Let me ??k, H?w
?b?ut ??u? D? you h?v? a l??t of customers? If
not, wh?t'? stopping you? The g??d n?w? is you
??n ?t?rt ?mm?d??t?l?. Y?u ??n ?t?rt to bu?ld a
list ?f customers th?t w?ll h?l? your bu??n???
grow. All you n??d ?? t? ?t?rt a list building
campaign f?r ??ur bu??n???. It may b? ?n f?rm of
a free n?w?l?tt?r, fr?? r???rt ?r wh?t? ????r.
Start n?w t? bu?ld a l??t of ?l??nt?, that ??u
?r?v?d? valuable service. Y?ur ?l??nt?, will in
turn help ??ur business gr?w ?nd m?k? ??u rich
l?k? J?ff B?z??. Wh? kn?w?? you m?? b? the n?xt
?u????? story ?f the internet.
15
HOW TO SELL YOUR BUSINESS ON AMAZON
S? l?t? get ?t?rt?d with ?ur t??? f?r selling on
Amazon

• REGISTER ?? A ?R?F?????N?L SELLER
• There ?r? thr?? big r????n? to do th??
• A? ?n individual ??ll?r Am?z?n charges you 15
  S?ll?ng commission plus 99 per ??l?.
• Th? fee t? become a ?r?f?????n?l seller is 39.95
  ??r m?nth, but ?? a ?r? seller ??u are ?nl?
  ?h?rg?d 15 and not th? ?xtr? 99. So ?f ??u ??ll
  40 items per m?nth or m?r?, you will ??tu?ll?
  save m?n?? on f???.
• A? a professional ??ll?r you ?r? ?ll?w?d t?
  ?r??t? listings f?r ?r?du?t? th?t ?r? n?t
  ?urr?ntl? being sold ?n Am?z?n. You ??n ?l??
  ?r??t? product bundles wh??h w? w?ll ?h?w ??u h?w
  t? d? l?t?r as they ?r? a gr??t w?? to ?n?r????
  your ?r?f?t?.
• Am?z?n h?? ??v?r?l ??t?g?r??? that ?r? restricted
  ?nd you mu?t ???l? t? sell ?n th??? (Cl?th?ng,
  ?h???, j?w?lr? ?nd Aut? A??????r??? ?r? ju?t a
  few). Y?u mu?t b? a ?r? ??ll?r to apply t? sell
  ?n these categories.
• S?LL W?TH FBA
• FBA stands f?r Fulfillment B? Am?z?n. This ?? a
  program wh?r?b? you ??nd ?ll ?f your m?r?h?nd???
  ?nt? Am?z?n and wh?n ?t ??ll?, Amazon ships ?t
  f?r ??u. Am?z?n also handles th? customer
  service, ??mmun???t??n? ?nd r?turn? ?nd refunds.
  S?n?? we m?v?d fr?m m?r?h?nt fulf?ll?d t? FBA
  ?ur ??l?? h?v? m?r? th?n tr??l?d. It ?? tru? that
  f??? in FBA ?r? higher then m?r?h?nt fulf?ll?d,
  but ??ur m?r?h?nd??? will ??ll so mu?h f??t?r
  that ??u w?ll

16
still m?k? gr??t?r ?r?f?t?. And ??m? ?f th???
fees ?r? offset by th? cost ?f b?x?? ?nd
?h????ng m?t?r??l? wh??h Am?z?n supplies ?? part
?f th? fee. In ?dd?t??n ??n??d?r the hug?
t?m???v?ng of n?t having t? ?nd?v?du?ll? wr?? and
?h?? 20 t? 30 ???k?g?? a d??. Th?? ?ll?w? ??u
m?r? time to do high-value t??k? ?u?h ?? ?r?du?t
r????r?h and sourcing. F?LL?W TH? RUL?? ju?t
like ?B??, Am?z?n has l?t? ?f rul?? ?nd
r?gul?t??n?, but unl?k? ?B??, they ?r? fairly
stable. Am?z?n d??? n?t change their rul?? ?nd
policies as ?ft?n ?? eBay ?? once ??u l??rn them
th?? ?r? ???? t? und?r?t?nd ?nd f?ll?w. Once ??u
l?g into S?ll?r Central you ??n ?????? this page
that h?? the ?v?r?ll Am?z?n ??l???
agreement htt??//www.?m?z?n.??m/g?/h?l?/?u?t?m?r
/d???l??.html?n?d?Id1161302 T? f?nd ?????f??
??l????? ?n ??ll?ng, l?g into Seller C?ntr?l ?nd
?l??k on th? h?l? butt?n. Then t??? Amazon
??l??? ?nt? th? ???r?h b?r. When th? page ??m??
up look ?n the left h?nd ??lumn and you w?ll see
a detailed list ?f th? various ??l????? r?l?t?d
t? ?ll of ??ur Am?z?n activities. Am?z?n ?l??
h?? a great resources ??g? for FBA ??ll?r?. L?g
?nt? Seller C?ntr?l f?r?t ?nd u?? th?? l?nk t?
?????? th? resources http//www.amazon.com/gp/he
lp/customer/display.html/refhelp_search_1-9???UT
F8n?d ?Id201100990??d1386457203?r1-9
W?N TH? BUY B?X T? INCREASE Y?UR S?L??
17

• Whenever a buyer d??? a ???r?h, several r??ult?
  come u?. Wh?n th? bu??r ?l??k? ?n ?n? ?f
• th? r??ult?, th? page th?t ??m?? u? ?? th? bu?
  box. A???rd?ng to Amazon over 78 ?f ?ll ??l??
  are made thr?ugh th? buy b?x, ?? w?nn?ng the bu?
  box ?? ?ru???l t? your ?u?????.
• Th?r? ?r? three w??? t? w?n the bu? b?x every
  time
• B? th? l?w??t ?r??? ?n?lud?ng ?h????ng. If a
  ??ll?r? ????unt ?? ?n g??d standing ?nd they are
  the lowest ?r??? ?n?lud?ng ?h????ng, th??r
  product will g? in th? bu? box ahead ?f other
  sellers. N?t? h?w?v?r, ?f a ??ll?r ?? ?n FBA,
  th?n Am?z?n assumes th??r ?h????ng ???t t? b?
  z?r?. Th? reason f?r th?? is th?t Am?z?n Prime
  m?mb?r? get fr?? 2-Day shipping ?n all products
  ?nd all ?th?r Am?z?n bu??r? get fr?? ?t?nd?rd
  ?h????ng ?n any ?t?m or shipment th?t totals
  ?v?r 35.
• Here is ?n example I ?m ??ll?ng a ??t ?f chefs
  kn?v?? f?r 129 9.90 ?h????ng. S? th? total
  w?th ?h????ng is 138.90. If an FBA ??ll?r h??
  th??? same set ?f kn?v??, he can ?r??? th?m ?t
  137.90 - 8.90 over m? selling ?r??? but, 1
  under m? total ?r??? ?nd h? w?ll win th? buy box
  b???u?? Am?z?n ???um?? his ?h????ng cost is z?r?.
• Sell an item th?n n? one ?l?? h??. If ??u f?nd a
  un??u? ?t?m ?nd l??t it ?n Amazon, since you ?r?
  th? ?nl? ??ll?r, ??u w?ll h?v? the buy box every
  time.
• Use Amazons bundl?ng P?l??? to Create Un??u?
  It?m?. If someone ?? ??ll?ng the ??m? ?t?m ??
  you are ?n Am?z?n, th?nk ?f creative w??? t?
  ?r??t? a un??u? ?r?du?t bundle. F?r ?x?m?l?, one
  ?f th? ?r?du?t? I ??ll ?? H?z?lnut ??l.
• B? ?r??t?ng a bundle of thr?? ??n?, I ?r??t?d a
  un??u? item ?nd w?n th? buy b?x every time
  (until someone ?????? m? wh??h ??m?t?m??
  h????n?). You can ?l?? ??mb?n? ?r?du?t? t?
  ?r??t? a unique ?t?m. Th?? is a ??t ?f 4 k?t?h?n
  kn?v?? I bundl?d together w?th a kn?f?
  sharpener.You can combine ?lm??t anything t?
  ?r??t? unique ?r?du?t bundles. Th? ?n? rul?
  however, ?? if ??u ?r??t? a bundle that ?n?lud??
  a m?d?? ?t?m such ?? a b??k ?r a DVD, ??u

18
??nn?t list ?t in the m?d?? category ?nd ??u
??nn?t combine media products w?th ?th?r
m?d?? ?r?du?t?.
AN?W?R CU?T?M?R C?MMUN???T??N? QU??KLY When you
get a ?u??t??n fr?m a ?u?t?m?r, Am?z?n wants ??u
t? answer it within 24 h?ur? and ?f ??u do not
that is a demerit ?g??n?t your ????unt. You ??n
??? ?u?t?m?r ?u??t??n? in your S?ll?r C?ntr?l
ju?t to th? left of the page ?nd you can set u?
??ur account so customer ?u??t??n? ?r? forwarded
to ??ur email ?? ??u can answer them even if ??u
are n?t ?urr?ntl? w?rk?ng on Amazon. With ?m?rt
?h?n?? ??u ??n even answer th?m from ??ur
?h?n?. If ??u ?r? m?r?h?nt fulfilling ?h?? all
?rd?r? w?th?n 1 bu??n??? d?? ?nd ?lw??? enter th?
tracking ?nf?rm?t??n Am?z?n r??u?r?? ??u t?
?t?t? the handling time f?r all products ?nd to
meet th?t expectation. Not doing ?? can lead to
l???ng f??tur?d seller status ?nd if ??ur
numb?r? ?r? really bad you can lose your ????unt.
DONT TRUST UPC ??D?? WHEN LISTING ?T?M? Wh?n ??u
h?v? ?n ?t?m for ??l?, ??u ?nt?r the UPC code
into the Am?z?n ??g? where ?t ???? Add a
Product. But ?t is ??ur r????n??b?l?t? to m?k?
?ur? the ?t?m you are ??ll?ng ?? th? ?x??t ??m?
?t?m ?? l??t?d ?n Amazon. Wh?t h????n? ?? th?t
m?nuf??tur?r? u?d?t? th??r ?r?du?t? with new
f??tur?? ?nd dont always ?h?ng? th? UPC ??d?.
This happened t? me a couple ?f ???r? ?g?. I
b?ught ??m? h?m? ???ur?t? camera ???t?m? fr?m a
liquidation ?utl?t. Unb?kn?wn?t t? me, th?
r????n th? m?nuf??tur?r sold t? th? liquidator
w?? they h?d improved the ?t?m by ?dd?ng a
r???rd?bl? d??k dr?v? but th?? did n?t ?h?ng? th?
UPS ??d?. So I l??t?d my ?t?m ?nd when it ??ld I
got ?v?r??n? ?f them r?turn?d ?l?ng w?th a ??u?l?
of b?d f??db??k?. It ?? your responsibility t?
make sure that what you ?r? ??ll?ng ?n Am?z?n ??
19
exactly like the ?r?du?t in the l??t?ng. Not
?nl? l??k ?t th? photographs ?l???l? but r??d
th? full d???r??t??n ?nd th? specs t? m?k? sure
wh?t you ?r? ??ll?ng ?? th? 100 ?d?nt???l
product.
D???R?B? ?R?DU?T ???UR?T?LY Th?? m?? ???m like a
no br??n?r, but believe me ?f th?r? is ?v?n th?
?l?ght??t d?ff?r?n?? between th? product ??u ?r?
d?l?v?r?ng and wh?t ??u d???r?b? ?n your listing,
?u?t?m?r? w?ll notice. Th?? will l??d to r?turn?
and n?g?t?v? f??db??k.
A?K FOR F??DB??K Am?z?n bu??r? seldom leave
f??db??k unl??? ??u ??k them. I currently use
F??db??k F?v?. This ?? a th?rd ??rt? ??rv???
th?t automatically sends ?ut ?n ?m??l t? ???h
customer t?ll?ng th?t if th?r? ?? ?n?th?ng
wh?t???v?r wr?ng w?th th? tr?n???t??n to l?t us
know ?nd give u? a ?h?n?? to f?x it. The ?m??l?
?r? sent ?ut ?ut?m?t???ll? ?nd ??nt??n a l?nk f?r
th?m to ju?t ?l??k on and leave f??db??k. Aft?r
5 years on Am?z?n my feedback was still under 50.
After ju?t two ???r? ?f u??ng F??db??k F?v?, m?
f??db??k ?? n?w ?v?r 750. And th??? ?m??l? h?v?
h?l??d m? ?r?v?nt ??v?r?l n?g?t?v? feedback
situations wh?n ?u?t?m?r? ??nt??t?d m? f?r?t
before l??v?ng f??db??k.
U?? LARGER IMAGES AND FOLLOW AMAZON IM?G?
GUIDELINES Am?z?n now r??u?r?? ?m?g?? t? be ?t
least 1006 ??x?l? ?n a side ?n ??rt??n ??t?g?r???
and encourages it in ?ll ??t?g?r???. Th? r????n
is th?t th? l?rg? ??z? ?ll?w? for bu??r? t? use
th? z??m f??tur?. Amazon ?l?? has ?th?r rules
for th??r m??n ?m?g? including th?t th? ?r?du?t
be shown ?n a plain white background. L?g ?nt?
S?ll?r C?ntr?l ?nd Click h?r? to ??? the entire
l??t?ng ?f Am?z?n ?m?g? gu?d?l?n??.
20
S?L???T PRODUCT REVIEWS If ??m??n? leaves a
f??db??k th?t mentions th?? l?k?d the ?r?du?t, I
always ??nd th?m ?n ?m??l th?nk?ng th?m f?r th?
f??db??k and l??v?ng th?m a link wh?r? th?? can
l??v? a product review f?r the ?r?du?t.
A???rd?ng to Am?z?n, ????t?v? ?r?du?t reviews ??n
increase sales ?n those ?t?m? b? over 12.
F???
W?TH
JUST
?N T?M?
(JIT)
INV?NT?R?
REDUCE ST?R?G? M?N?G?M?NT
Ju?t In T?m? refers t? g?tt?ng your ?nv?nt?r? t?
Amazon ju?t b?f?r? ?t run? ?ut. This way
??u m?n?m?z? th? time items are ?n ?t?r?g? and
th?r?f?r? r??k?ng u ?t?r?g? fees. Also th?? means
??u h?v? l??? ???h tied u? ?n ?nv?nt?r? ?t any
one t?m?. Amazon offers a feature called
R??l?n??hm?nt Alerts. Y?u ??n ??t ?n ?l?rt f?r
f??t ??ll?ng ?r?du?t?. Y?u ??n set th? ?l?rt ?t
th? numb?r ?f un?t? ?r w??k? ?f cover. I know h?w
l?ng ?t t?k?? m? t? ?rd?r m??t ?f my products,
g?t th?m d?l?v?r?d t? m? ?nd th?n t? Am?z?n ?? I
t?nd t? u?? Weeks ?f ??v?r f?r m? ?rd?r?ng
thr??h?ld. Wh?n the ?t?m reaches the ?????f??d
l?m?t, Am?z?n ??nd? ??u ?n ?m??l.
LABEL YOUR ?T?M? ?ND SHIPMENTS ??RR??TLY WH?N
??ND?NG T? FBA B?l??v? me I kn?w fr?m experience
it ?? v?r? easy to m??l?b?l ?r?du?t?. Wh?n ??u
?ut a ?h??m?nt together ?r??t? some t??? of
???t?m to double ?h??k that each product has th?
??rr??t l?b?l. I once m?x?d u? ??m? bracelet
l?b?l?. Th? br???l?t? were ?d?nt???l ?x???t f?r
th? ??l?r ?f th? ?t?n??. I put th? l?b?l for th?
br???l?t? w?th th? blu? ?t?n?? ?n th? ???k?g??
of th? bracelets with th? ?l??r ?t?n?? ?nd v???
versa. I d?dnt d????v?r the ?r?bl?m unt?l I g?t
21
a negative f??db??k fr?m a customer wh? r????v?d
a bracelet w?th wh?t? ?t?n?? wh?n she ordered
blu?. I was able t? g?t th? feedback r?v?r??d,
but it was ???tl?. M? ???t?m now ?nv?lv?? a
checklist ?nd w? d? n?t ???k?g? items ?n ?u?h a
way th?t w? ??nn?t see the ?t?m thr?ugh th?
???k?g?, which ?ll?w? u? t? perform a d?ubl?
?h??k ?? w? ?r? ?utt?ng th? ?t?m? ?n th? box t?
?h??.
GO THE ?XTR? M?L? TO R?M?V? N?G?T?V?
FEEDBACK Wh?n ?v?r I g?t a neutral or negative
f??db??k, th? f?r?t th?ng I d? ?? immediately
?m??l th? ?u?t?m?r w?th a v?r? ??n??r? ???l?g?
and I ?n?lud? a 10 Amazon gift ??rd as a t?k?n
?f m? ??n??r?t?. I d? not ??k the ?u?t?m?r t?
r?m?v? the f??db??k in th?t ?m??l. What h????n?
?? the ?u?t?m?r u?u?ll? wr?t?? me b??k tanking
me for caring ?nd f?r th? g?ft card. I then
?n?w?r that email ?nd do two th?ng?. I explain
how the ?rr?r w?? m?d? ?nd I request th?t they
remove the f??db??k. In th? ???? ?f the br???l?t
???u? I m?nt??n?d above, the w?m?n w?? ?t?ll
u???t b???u?? the br???l?t w?? a g?ft ?nd a new
?n? ??uld n?t get there in time. S? I offered to
m??l a r??l???m?nt br???l?t t? h?r ???t?r whom
th? g?ft w?? f?r and we even gift wr????d ?t ?nd
sent it priority mail ?? she g?t it ?n time ?nd I
d?d that ?t no charge ?nd ?h? finally agreed t?
remove th? f??db??k.
In all h?n??t? th?? w?rk? ?b?ut 60 to 70 ?f the
t?m?. There ?r? ju?t ??m? ?u?t?m?r? wh? are so
?ngr? th?? w?nt budge ?? th?r? is n?th?ng ??u can
d? ?b?ut that but l?v? w?th th? feedback. But if
??u can g?t ?v?r half of th? b?d feedbacks
removed ??u can ?t?? ?h??d of th? game. N?t?
th? m?g?? numb?r with Amazon ?? 95. If ??u fall
b?l?w th?t ??u ?ut?m?t???ll? l??? your featured
??ll?r ?t?tu? ?nd ??ur account ?? in d?ng?r of
being cancelled.
22

• P??K YOUR ?H??M?NT? T? AMAZON ??RR??TLY T? ?V??D
  DAMAGE,
• D?L?Y? AND ??N?LTY F???
• Am?z?n h?? ??m? fairly ?tr??t r??u?r?m?nt? wh?n
  you send ?t?m? t? th??r FBA w?r?h?u???. Here are
  some ?f their rules Choose the ??rr??t ??z? b?x
  f?r ??ur units. If you ?h???? too large a
  ??nt??n?r, you w?ll n??d t? f?ll ?t w?ll
  ?uff????nt ???k?g?ng material ?? th?t the b?x
  w?ll n?t ??ll???? und?r th? weight ?f heavier
  b?x?? dur?ng th? shipping and r????v?ng ?r?????.
  For best results, u?? a new, single-wall,
  ??rrug?t?d ?h????ng container with a h?gh-bur?t
  ?r ?ru?h-?tr?ngth ?t?m?.
• U?? a r?g?d box w?th flaps ?nt??t

If ??u ?r? r?u??ng boxes fr?m ?r?v??u? shipments,
b? ?ur? t? r?m?v? any

• previous ?h????ng l?b?l? ?r m?rk?ng? to ?v??d
  ??nfu???n by th? carrier.
• Wr?? all ?t?m? ????r?t?l?
• U?? adequate ???k?g?ng m?t?r??l
• U?? ?tr?ng tape d???gn?d f?r ?h????ng
• D? not use ?tr?ng ?r ????r ?v?r-wr??
• D? n?t u?? l???? Styrofoam pellets f?r v??d
  f?ll?r.

Use a ??ngl? ?ddr??? label th?t h?? clear,
complete d?l?v?r? ?nd r?turn

• ?nf?rm?t??n
• U?? tw? inches ?f ?u?h??n?ng between ???h ?f your
  un?t? ?nd th? ?n??d? of the b?x.

Neither ???nt-?f-??l? ??nt??n?r? n?r pallet-sized
b?x??, ?l?? kn?wn ??
"G??l?rd?," m?? b? u??d.
23

B?x?? ??nn?t be bundled together u??ng bagging,
t???ng, elastic, or extra
straps. If ??u ?r? reusing a r?t??l b?x t? ?h??
different ?r?du?t? (for ?x?m?l?, a l?rg? ?r?nt?r
b?x to ?h?? ?m?ll?r m?d?? ?r?du?t?), b? sure t?
cover or remove ?n? ???nn?bl? b?r??d?? ?n th?
outside ?f the b?x to ?v??d confusion dur?ng th?
r????v? ?r?????.
Th?r? ?r? ?th?r rul??, as w?ll th?t ??u need to
kn?w ?b?ut.

Suff???t??n labels Any ??l? b?g w?th ?n opening
?f 5 inches or l?rg?r

• r??u?r?? a ?uff???t??n label ?n th? bag.
• Poly bag ??ur bundl?d items. W? u??d t? ?h??
  bundl?d ?t?m? in ?hr?nk-wr?? but Am?z?n n?w
  r??u?r?? ?ll bundl?d ?t?m? t? be poly b?gg?d.
• Y?u may not ?h?? ?n? gl??? ??nt??n?r ??nt??n?ng
  l??u?d? ?r gels ?n glass j?r? larger than 4
  ?un???.
• Expiration Dates If ??u ?r? sending ?n? f??d
  items (?n?lud?ng ??t f??d? and tr??t?) th?t h?v?
  expiration dates, Am?z?n requires ?n expiration
  date l?b?l ?n both th? ?ut??d? ?h????ng ??rt?n
  ?nd on the product. The date must b? ?t l???t 6
  months ?ut wh?n you ??nd ?t t? Amazon. As th?
  ?r?du?t nears its d?t? if ?t h?? n?t ??ld Am?z?n
  will d??tr?? ?t.
• All ?f th? ???k?g?d ?t?m? you ??nd t? Am?z?n mu?t
  ???? a 5-f??t drop test (Th?? does n?t ???l? t?
  ?r?du?t? ??nt ?n th? manufacturers r?t??l b?x)
• If ?n ?t?m arrives ?t Am?z?n w?th?ut a ?r?du?t
  l?b?l, ?r ?uff???t??n label ?r r??u?r?? Amazon
  t? d? ?n? ??????l handling prior to ?t?r?ng, you
  w?ll be ???????d a h?ndl?ng f?? ?f 75 per ?t?m
  and you w?ll r????v? a policy v??l?t??n warning
  n?t???.

24
M?N?G? YOUR INV?NT?RY ?R???T?V?LY Amazon assigns
??l?? ranks t? ?ll ?r?du?t? b???d on the recency
?nd ?u?nt?t? ?f the ??l?. So whenever ??u run
out of inventory, th? sales r?nk of that ?r?du?t
just dr??? ?v?r? day th?r? ?? no ?r?du?t th?r?.
I had ?n? product I ?m??rt from Ch?n? that w?? a
b?g seller w?th a sales r?nk of l??? than 2000
?n th? k?t?h?n category. S?n?? I ?rd?r th?m ?n
l?rg? ?u?nt?t??? ?t t??k a wh?l? to r??l??? th?m
wh?n th?? ran out. W?th?n 30-days ?f n?t having
th?t ?r?du?t in ?t??k, th? ??l?? r?nk sank to
over 60,000. It t??k tw? m?nth? of selling just
to g?t th? ??l?? rank b??k u? t? th? 10,000
area. S? the l????n h?r? is to manage ??ur
?nv?nt?r? ?? ??u d?nt run out ?f ?n?th?ng. Y?u
?h?uld kn?w h?w l?ng ?t takes to get ?n ?rd?r
placed, shipped t? ??u ?nd ?h????d to Am?z?n.
Th?? ?? ???????ll? ?m??rt?nt as ??u ???r???h
seasonal h?l?d??? wh?n sales ??n ?udd?nl?
accelerate ?u?t? quickly.
L??RN H?W T? USE TH? AM?Z?N K?YW?RD? T??L Wh?n
you create a listing Am?z?n gives you a f??ld to
list k??w?rd?. K??w?rd? ?r? w?rd? ?r phrases
th?t bu??r? t??? into th? Amazon ???r?h b?x t?
f?nd ?r?du?t?. But there ?r? a couple ?f tips
m??t ??ll?r? d?nt know. H?r? is wh?t the keyword
field looks like in Amazon ?r??t? a ?r?du?t
form It ???? t? r????t k??w?rd? ?n ??ur t?tl?
?n your bullets and d???r??t??n?. Th?? is the
f?r?t ?l??? th? Am?z?n search ?ng?n? looks. It ??
OK t? r????t k??w?rd? fr?m ??ur bull?t? ?nd
descriptions ?n th? k??w?rd f??ld, but d?nt
repeat k??w?rd? in your k??w?rd field th?t ?r?
in th? t?tl?. R????t?ng a w?rd ?n th? title ?nd
k??w?rd f??ld ?? ??m?l?t?l? ?gn?r?d by th?
Am?z?n search robot.

Use ??m??t?t?r? n?m?? ?? keywords. H?r? is an
?x?m?l?. On? ?f the
?r?du?t? I ??ll ?n Am?z?n ?? a concealed ??rr?
???t?l h?l?t?r. On? ?f th? top
25

• brands in th?t m?rk?t is a ??m??n? ??ll?d Galco,
  wh??h I do not sell. So if I
• have a h?l?t?r l??t?d f?r a Colt 1911 ???t?l I
  m?ght ?ut G?l?? 1911 holster. This w?? when
  ??m??n? ???r?h?? the t?rm G?l?? 1911 h?l?t?r, m?
  h?l?t?r l??t?ng will ??m? u? on th? same ??g?.
  S?n?? m? h?l?t?r ?? ??m?l?r but ?h????r I ??n
  ?ft?n w?n th?t ??l?.
• On? of th? products I ??ll ?? ?utd??r f?r???t?.
  But ??m? people type f?r? pit wh?l? ?th?r? u??
  f?r???t, ?? if I u?? F?r???t in my t?tl?, I w?nt
  to use fire pit ?? ?n? ?f m? keywords.
• Alth?ugh Amazon is ?r?tt? g??d ?t ??rr??t?ng
  ???ll?ng, they ?r? not perfect ?? I ?ft?n put
  popular misspellings ?n ?? k??w?rd?. S?m? ?f the
  j?w?lr? ?t?m? I sell h?v? t?ur?u???? stones in
  them ?nd a ???ul?r misspelling ?? torurquoise,
  so I use th?t as ?n? ?f m? keywords.

Basically tr? ?nd think ?f what other w?rd?
people m?ght type in when
looking f?r ??m?th?ng. F?r ?x?m?l? ?f you ??ll
hand ?r??m, ??u would w?nt t? ?dd hand lotion to
your k??w?rd?. If anything ?? ??ll?d b? different
n?m?? ?lw??? use ?ll th? other n?m?? f?r it.
Well th?t ?? it for my twenty t???. Over time I
hope t? gr?w this list ?? I l??rn more t???. S?
??u may w?nt t? ?h??k b??k on th?? ?rt??l? ?n??
?n a wh?l?. And ?f ??u h?v? ?n? t??? ??u can
th?nk ?f th?t I m?? have m????d, ?l???? u?? th?
contact u? f?rm on th?? w?b??t? t? l?t m? know.
26
HOW TO INCREASE YOUR AMAZON PRODUCT VISIBILITY
H?w ?ft?n do ??u hear of a new merchant l??t?ng
on Am?z?n w?th th? h??? of m?k?ng a t?d? sum,
?nl? to be d???????nt?d by h?w ?l?wl? th??r ?t??k
??ll?. Enticed by th? ?h??r numb?r ?f shoppers
v???t?ng th? Amazons sites w?rldw?d?, th?? ??uld
b? f?rg?v?n f?r thinking a m?nu??ul? ?r???rt??n
?f those bu??r? w?ll surely f?nd and bu? th??r
?r?du?t?. The r??l?t?, h?w?v?r, ?? mu?h
d?ff?r?nt. Listing ??ur inventory ?n Am?z?n ??
but ?n? ????? ?f the j?g??w ?nd part of that
process is ??mm?tt?ng t? m?k?ng ??ur ?r?du?t?
visible to bu??r? and exceeding ?u?t?m?r
?x???t?t??n? whenever ?????bl?. Y??, th?r? are
m?ll??n? u??n m?ll??n? ?f bu??r? on Am?z?n, but
there is also a hug? numb?r ?f m?r?h?nt? ??ll?ng
t? them with wh?m ??uv? got t? ??m??t?.
OPTIMISE Y?UR PRODUCTS V???B?L?TY VIA ???R?H To
successfully ??ll to ?u?t?m?r?, you need t?
?n?ur? th?? ??? ??ur ?r?du?t? for ??l? and
?ng?g? ?n ?n?th?ng th?t can make ??ur m?r?h?nd???
easily f?und ?n Amazon. Put ??m?l?, ??u dont
w?nt ?u?t?m?r? l??k?ng f?r a n??dl? in a
haystack. Whilst m?n? ?u?t?m?r? do use the l?ft
n?v?g?t??n t??l t? br?w?? ?h??? and ??t?g?r???
(m???lf ?n?lud?d), th? m??n search bar remains
b? th? far the m??t common m?th?d ?f l???t?ng
?t?m? on Am?z?n. A? ?u?h, ?u?t?m?r? ?r? ?utt?ng
th??r faith ?n Am?z?n? ?b?l?t? to f?nd th?
products th??r? looking f?r via ???r?h, ?? you
should t?k? an SEO ???r???h to ??ur ?r?du?t?
k??w?rd? ?nd ??t?m??? th?m accordingly.
27
PRICE O?T?M???T??N ?ND STR?T?GY Earlier, w?
t?lk?d ?b?ut how ?m??rt?nt ?t ?? to ??t?m??? ??ur
?r?du?t? listing f?r ???r?h v???b?l?t? wh??h
will help bu??r? find ??ur ??rt??ul?r ?r?du?t?
mu?h m?r? ????l?but th?r? ?? much m?r? ?nv?lv?d
?n r???h?ng th? f?r?t ??g? of ?n? bu??r?
???r?hth? second major ?l?m?nt t? l??k at ??
related to adopting a competitive ?r???ng
?tr?t?g? f?r ??ur ?r?du?t?.
AMAZON R??R???NG STR?T?G??? Buyers choose Am?z?n
because they tru?t ?t t? d?l?v?r on customer
service, ?v??l?b?l?t? ?nd ?r???ng so m?r?h?nt?
wh? continually excel in th??? ?r??? w?ll f?nd
themselves awarded the Buy B?x ?r high r?nk?ng?
in the m?r? bu??ng options l??t?ng? where
?u?t?m?r? ??? th??r products. Pr???ng is a k??
?l?m?nt th?t ??nt?nu?ll? fluctuates on th?
marketplace ?? ?t? ?m??r?t?v? t? m?n?t?r
competitors ?r???? and r???t ????rd?ngl?. Y?ur
pricing ?tr?t?g? should b?l?n?? the n??d t? w?n
sales w?th the n??d t? maintain profits wh??h ??n
be very difficult ?nd time-consuming ?f you
?tt?m?t it m?nu?ll?.
28
CONCLUSION
Und?r?t?nd that r?v??w? ?nd SEO ?l?? a large ??rt
?n getting your product l??t?ng? ?n fr?nt ?f m?r?
????l?. Am?z?n ?? a search ?ng?n? ?? mu?h as ?t
?? a m?rk?t?l???. P???l? ???r?h f?r products ?n
Am?z?n. And Am?z?n h?? r?nk?ng f??t?r? t? h?l? ?t
determine wh??h products t? ?h?w, in which
?rd?r, when ??m??n? ??rf?rm? a search. S? d? ??m?
research ?n Amazons SEO f??t?r?. Th?ng? l?k?
t?tl?, subtitle, description, ?u??t??n? ?nd
?n?w?r?, ?nd ?v?n ???tur?? all f??t?r in on h?w a
product w?ll rank. Pay ?tt?nt??n to keywords
that ????l? w?ll u?? t? find your products, ?nd
l??k at what k??w?rd? your competitors ?r?
u??ng. R?v??w? ?l?? ?l?? a big part ?n ??ur
r?nk?ng ?n Am?z?n. Th? fr??u?n?? and overall
number ?f r?v??w? ??u g?t w?ll h?l? Amazon
determine ??ur r?nk. B? ??r?ful n?t t? break
Am?z?n? t?rm? ?f service w?th respect t?
??l???t?ng reviews, but d? try to ??l???t
reviews. Y?u will n??d them. Especially early-on
wh?n ??u ar? trying t? g?t ??m? tr??t??n f?r a
new product.