Burrell Clients

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Burrell Clients
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Verizon

• Tapping the Expanding Role of Diversity in the
  marketplace

Boy Band
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Verizon

• Tapping the Expanding Role of Diversity in the
  marketplace

Lesson Plan
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Verizon

• Tapping the Expanding Role of Diversity in the
  marketplace

Girlfriend
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Accessing The Market Channels

• Moms as gatekeeper
• The Influencer market

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McDonald's and Sears

• Moms As Gatekeepers For The Brand

New Math
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McDonald's and Sears

• Moms As Gatekeepers For The Brand

Dishing It Out
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McDonald's Impact

• AACM restaurant sales are leading system
  performancebucking negative system trend

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Accessing The Market Channels

• Moms as gatekeeper
• The Influencer market

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adidas, Sprite Coke

• The Influencer Network as Brand Catalyst

It's Coming
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adidas, Sprite Coke

• The Influencer Network as Brand Catalyst

Silence
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adidas, Sprite Coke

• The Influencer Network as Brand Catalyst

5 Deadly Women
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adidas, Sprite Coke

• The Influencer Network as Brand Catalyst

Fatima
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adidas

• Short-term Retail Responsiveness
• PROJECTED 19 sell-thru
• AVERAGED 40 sell-thru
• over 6 model introductions

during the first week
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Long-term Brand Building Potential
Sprite
2 brand
1 brand
1981
2002
Sprite Sales
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