1 TLI Speechcraft 060504 ftc

1
Training Objectives (in 50 mins)

• To understand
• What is TM Speechcraft
• Why conduct a Speechcraft Needs
• Roles in a Speechcraft and Benefits
• How to conduct a Speechcraft
• TI Material and TM Resources

2
What is TM Speechcraft

• A condensed TM Program in 6-8 wks
• Facilitate participants to develop both
• - Public Speaking Skills, and
• - Leadership/Communications Skills.
• In a supportive workshop environment.

3
From Public to a Member
General Public
Member
Guest/Visitor
What does your club do to affect the membership
outcome?
4
Why New Members?

• New Members Provide
• New ideas
• A large pool of leaders
• More fun
• More distributed meeting roles
• More operating income for club for..

5
How to Get New Members!

• Talk to your friends, co-workers, and relatives
• Wear your Toastmasters pin every day
• Display The Toastmaster magazine
• Distribute brochures and flyers
• Conduct a Speechcraft Program

6
Why a Speechcraft

• Build membership (in a short period)
• Bring new excitements to the club
• Get TI recognition for some members
• Experience team-work working
• Get some members reactivated/involved

7
Key Roles

• Speechcrafters (i.e., your customer)
• Coordinator and (behind the scene) SC Mentor
• Educational Speakers
• PR person (in charge) VPPR or others
• Assigned coach/mentor (to Speechcrafter)
• Other regular TM meeting roles

8
Benefits to Speechcrafters

• Within a relative short period, they
• Really learn by doing in the workshop
• Get feedback constructive evaluation
• Obtain advices from experienced TMs
• Very low cost (compared with other means)
• Only a short term commitment (5-8 sessions)

9
Resources and Material

• Speechcraft Coordinators Guide
• Speechcraft Participant Handbook
• TI Publicity Flyers (orderable)
• District 4 TM Resources
• This seminar and club experiences

10
Promoting Speechcraft

• Exercise Write an ad in SJMN Calendar event
  announcing your Speechcraft to attract
  participants.
• Discussion Select your Speechcrafts target
  audience
• Discussion What does it take to get started and
  by/with whom? Plan?

11
Promoting Speechcraft

• Exercise Write an ad in SJMN Calendar event
  announcing your Speechcraft to attract
  participants.
• Discussion Select target audience for your
  Speechcrafts
• Discussion What does it take to get started and
  by/with whom? Plan?

12
Promoting Speechcraft

• Exercise Write an ad in SJMN Calendar event
  announcing your Speechcraft to attract
  participants.
• Discussion Select your Speechcrafts target
  audience
• Discussion What does it take to get started and
  by/with whom? A draft work plan?

13
Most Effective PR

• Media

Audio
Video
WoM
Web
Channel
Printed
WoM
Newspaper
WWW
???
Bulletin Bd
14
Printed PR Material (brain storm)

• Various Newspaper mail, community bulletin
  flyer, brochure, newsletter libraries, schools,
  chamber of commerce, etc
• Companies, events, clubs, professional
  meetings, conferences, etc

15
Publicity Materials

• Maintain a press kit
• Send news releases
• Give interviews

16
Getting Best Results

• Determine your target audience
• Internet WWW media
• District D4TM events

17
Samples

• (Samples) Ad in SJMN Mon Thu
• (Sample) SC Publicity Flyer
• (Sample) SC Session Plan
• (Samples) SC Meeting Agenda

18
Whats your take away from this training?
Your evaluation, constructive criticism, and
any suggestions for improvements will be greatly
appreciated! Please fill out the Evaluation
Form. Thank You for attending this Training
Session!