Latest ecommerce Technology Trends

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Introduction

• The eCommerce industry is reaching new heights
  over the last few years. Nowadays, the eCommerce
  sector adopts new technology marketing strategy
  to make the online purchase more convenient,
  enjoyable secure. So these type of innovations
  takes eCommerce industry on advance level.
• Here in this presentation, we will discuss all
  the latest trends of eCommerce that will change
  the way of online shopping.

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1. Augmented Reality

• Augmented reality has transformed online shopping
  for users by decreasing hesitation. Now, the
  online user has the choice to check a particular
  product before they decide to purchase the
  product.
• For instance, in clothing, a user can check how a
  particular cloth looks on them.

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2) Contextual Programmatic Advertising

• The trend of integrating contextual and
  programmatic ads into the market enhancing every
  year. Here, programmatic advertising is mainly
  useful for attracting the correct audience at the
  right time. Moreover, this type of advertisement
  is used for an eCommerce business to target a
  bigger audience.

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3) Use of Voice Search

• Nowadays, people have started consuming
  intelligent virtual assistants like Alexa,
  Cortana, etc. for voice search. Moreover, the
  trend of voice search is going to reach new
  heights in the coming years.
• Voice search is the best practice for those users
  who use their mobile phones for access a website
  or app.

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4) Marketing Automation

• The demand for marketing automation is growing
  every year. Previously, email marketing and
  social media posts were only considered in
  marketing automation. However, now new things
  are introduced like customized landing pages and
  attractive shopping carts.
• Besides this, you can also integrate things
• such as personalized emails,
  retargeting, etc.

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5) Usage of Blockchain Technology

• Blockchain technology has come into the radar of
  eCommerce industry lately however, it is
  expected that soon various eCommerce businesses
  can adopt this technology due to its amazing
  benefits.
• The main benefit of blockchain technology is that
  it helps to verify the origin of the product.
  Also, it helps users to identify all the products
  that are new and build with quality elements.
  Hence, they can make better choices while
  purchasing products.

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6) Adoptable Payment Options

• When you are selling a product online like in the
  eCommerce store, then it will be challenging to
  convert new visitors into customers. So as per
  the latest eCommerce 2020 trend , offering
  flexible payment options like affirm, afterpay,
  and final will be beneficial

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Conclusion

• We hope that you have understood some of the
  trending eCommerce trends. You can implement any
  of the trends in your eCommerce store considering
  the user behavior and the industry requirements.
• Apart from this, there are many other eCommerce
  trends available in the market.
• To know more, refer this blog on latest eCommerce
  trends.
• By integrating the best eCommerce trends as per
  the requirement, you will be able to take your
  eCommerce store to new level.

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