5 Underhyped Trends to Level Up Your Ecommerce Business

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5 Underhyped Trends to Level Up Your Ecommerce
Business
Hello and welcome to the interview of Mr. Ranjan
Das on 5 Underhyped Trends to Level Up Your
Ecommerce Business. Today we will be talking
about 5 underhyped trends in e-commerce that are
likely to change the game, while also helping you
level up your own business. Q. Can you please
introduce yourself to our readers? A. My name is
Ranjan Das, and I am the MD of Apppl Combine. I
am a successful entrepreneur and marketer with
over 24 years of industry experience. I have
assisted in the establishment of over 12 global
brands in India, paving the way for their success
by assisting them in establishing a strong
position in the country. I have strategized the
business moves of 70 topline MNCs, assisting
their success, using a variety of skills and
extensive market knowledge. Q. What are your
thoughts on the constantly changing trends? A.
Whether youre an online retailer, a
brick-and-mortar shop, or something in between,
youre probably familiar with the latest
e-commerce trends. The problem is that many of
these trends are short-lived and fade away
quickly. Theyre hyped up by vendors who want to
sell their products and services as soon as
possiblebut for your business? Not so much. To
keep pace with competition and avoid chasing
after trends that have already peaked, its
essential to focus on whats underhyped in the
marketplace right now. Q. According to you, which
is the first underhyped trend? A. To answer your
question, Voice search is a major trend in
e-commerce, and its here to stay. According to
E-marketer, voice search accounted for 6 of all
search traffic in 2021and that number is
growing rapidly.
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Of course, voice search isnt just about voice
queries. Its also about conversational commerce
and using conversational interfaces like
chatbots to sell products. Voice search is a
natural way to interact with your customers.
Voice search allows you to speak directly to the
marketers, which is a great way to get your
customers to interact with each other, as well
as with you. For example If theyre looking for
shoes that are comfortable and stylish, but dont
want the hassle of scrolling through hundreds of
items), then voice search might be just what
theyre looking for! Q. Can Social Media
Interactivity be considered an underhyped
trend? A. Building your brand and connecting with
customers through social media is a great idea.
You can also develop your reputation, sales, and
trust there. For your e-commerce store to be
successful, it will need to have a dedicated
social media account. The best way to get
customers interested in what you are selling is
by interacting with them on these platforms. For
example, if you sell cloth, then you should post
pictures of your products on Instagram and make
sure that they are tagged with relevant hashtags
such as fashion or clothing. This way, when
people search for these topics, they will see
your posts and might be interested in buying
something from your store! You can use social
media as an interactive platform that allows
shoppers to interact with the brand they love
while theyre shopping online. This helps make
them feel like part of the community by making
them feel like theyre being heard and
appreciated by their favorite brand! Q. What
about Artificial Intelligence (AI)? Artificial
Intelligence (AI) is a technology that can help
with everything from customer service to
marketing. AI already has a wide range of uses in
e-commerce, including Customer service Marketing
and advertising Sales Q. What about the rise of
Augmented Reality (AR)? A. Augmented reality
(AR) is a technology that uses computer vision,
sensors, and software to create a digital image
or video that can be seen and interacted with by
a user. AR is used in many industries, including
gaming, retail, manufacturing, and healthcare. In
ecommerce its been around for years but has
recently gained popularity due to its ability
to enhance the user experience by adding extra
functionality to your website or app (e.g.,
product reviews). This can be achieved by
overlaying virtual items onto existing products
within your store so customers can see what they
would look like if purchased instead of just
seeing an image of them on the internet/social
media platforms like Instagram/Facebook etc. Q.
And finally what are your views on Omnichannel
Everything A. Omnichannel is the ability to offer
a full range of products and services to your
customers. The term omnichannel refers to a
customers ability to shop online, in physical
stores, on phones and tablets, and even via
voice assistants like Alexa.
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When it comes to e-commerce businesses,
omnichannel means that you can provide something
for everyones needswhether theyre looking for
new clothes or furniture need repairs done right
away, or want advice about how best to manage
their monthly budget want help finding an
apartment in their city so they wont have
trouble settling down after moving in together
have questions about what kind of insurance
coverage will protect them from unexpected
expenses down the road (like losing their job)
etcetera! Q. Any parting words for our
readers? A. A lot of the trends are here to stay
in e-commerce, so you better be prepared. The
trends are here to stay, and you need to be
prepared for them. You need to be ready for the
future. You need to be ready for the changes
that will come with it. Conclusion Were excited
to see how these trends will continue to evolve
in e-commerce. Its a fast-paced industry, and
there are always new ways to reach consumers. We
hope this interview was able to help you
understand some of these more obscure trends and
how they can impact your business. When you have
a problem with your e-com business, the first
thing you should do is hire a top-notch ad
agency in Delhi. And if youre looking for a
creative ad agency that has worked with some of
the best clients in the world, look no further
than Apppl Combine. Source https//www.entrepenue
rstories.com/latest/5-underhyped-trends-to-level-u
p-your- ecommerce-business/ Source Business
consultant Ranjan Das Talks