The ARM Approved Design Center Program

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The ARM Approved Design Center Program

• Chris Lennard
• Director of Marketing
• ARM Services Division

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ARMs Vision

• ARM designs technology that lies at the heart of
  advanced digital products

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ARMs Activities
Connected Community
Development Tools
Software IP
Processors System Level IP Data
Engines Fabric 3D Graphics
memory
SoC
Physical IP
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The ARM Strategy
The SoC must enable the device manufacturer to
produce highly desirable products
Software to bring the system alive and to
maximise the performance of the system
The CPU is at the heart of a System on Chip
System on Chips require high performance Fabric
along with high quality Physical IP
Software tools, ESL tools and models to target
software onto the processors in the system
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The ARM Strategy
The SoC must enable the device manufacturer to
produce highly desirable products
Our strategy is to create a partnership with our
customers and broader community of third parties,
to enable the creation of end products more
efficiently through ARM than from any other source
We work with Operating Systems suppliers to
ensure support for the processor architecture and
enable a wide community of s/w suppliers
Software to bring the system alive and to
maximise the performance of the system
The CPU is at the heart of a System on Chip
We enable a wide community of Software tools
providers to give the Silicon partners and OEMs
wide choice
System on Chips require high performance Fabric
along with high quality Physical IP
We partner with EDA, Silicon and Design Service
companies to provide diversity of SoC
implementation and manufacturing choice
Software tools, ESL tools and models to target
software onto the processors in the system
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The ADC Program Vision

• The ARM Approved Design Center Program
• The creation of a network of leading independent
  design houses delivering ARM based designs,
  promoting the architecture, and serving the local
  market requirement.

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Whats the program about?

• Expanding ARMs Partnership to include leading
  independent Design Centers
• Offering ARMs customers additional choices to
  execute quality, timely, ARM based, SoC designs
• Addressing the needs of OEMs in emerging market
  segments
• Leveraging regional design expertise
• Promoting services around the ARM Architecture
• Shortening time to silicon for ARM designs
• Minimising risk of design failure

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What do I get?

• Hardware Development Kit
• Foundry Program Design Simulation Models
• AMBA Design Kit
• AMBA Designer
• Full set of PrimeCell peripherals
• Level 2 Cache Controllers
• Supporting AXI components
• Physical footprint views
• Reference set of ARM Development tools
• ARM Support Maintenance
• ARM Training as appropriate

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Additional benefits

• Marketing umbrella - Web/Brand/Collateral
• Potential for lead generation through link with
  ARM Regional Sales
• Free entry in the ARM Connected Community
• Company details displayed and searchable on the
  ARM web site
• Free participation in an exclusive yearly 3 day
  conference (APM) for advanced knowledge in ARMs
  latest technology
• Chance to participate in ARMs quarterly
  technical magazine (IQ) through submission of
  articles
• Dedicated single point of contact within ARM

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How can you sell your advantage?

• Your customers will know that you are
• Fully supported by ARM.  Less risk for them!
• Knowledgeable on the latest ARM roadmap and
  product information
• Equipped with a comprehensive library of ARM
  IP and tools ready to start work. No legal
  delays!
• Recognized as a specialist in ARM IP and tools
• Providing the fastest time to tapeout on ARM
  based designs
• Linked into the industry's most comprehensive IP
  support community

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ARM Connected Community 400
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How do I join?

• Step 1
• Contact one of the ADC team at adc_at_arm.com

• Step 2
• Two day on-site audit covering
• Technical expertise, IP security, Design History

• Step 3
• Invited by ARM to join the ADC program
• Proposal agreed and contracts drawn up

• Step 4
• Membership accepted
• IP delivered
• Marketing material exchanged
• Press Release published

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Join the momentum!