Project Kickoff Presentation

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BUSINESS DECKS
Project Kickoff
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Contents
Agenda
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Background, Charter
2
Approach and Methodology
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4
Timelines, Key interactions
RASCI, Governance
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3
Project Purpose and Priorities
Purpose
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Assumptions
Scope
Priorities
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Project Charter
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CONTEXT
Project Objectives
Program Team

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Steerco Sponsors

• Core Team

• Workstream 1
• Delivery team

• Advisors
• TBD

• Workstream 2
• Delivery team

Scope
Within scope
Out of scope

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Key activities and milestones
Assumptions

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Our Approach

• Create, curate content establish operating
  rhythms

• Execute per agreed upon plan

• Measure impact and loop back insights

Objective
Understand current context, value proposition,
marketing objectives and digital focus

• Design optimal digital plan deeply linked to
  marketing objectives

• Link digital to marketing objectives
• Define channel coverage, Reach, frequency,
  messaging

• Create functional Content Blogs, Publications
• Build promotion tactics by channel
• CXO Branding

• Execute tactics
• Role Defn eg SPOC
• Communications
• Reporting needs

• Execute tactics
• Role Defn eg SPOC
• Communications
• Reporting needs

• Workshop
• Interviews
• Desk research

Activities

• Detailed channel objectives
• Coverage, messaging requirements
• Reporting Needs

• Target Segments
• Key Messages
• Themes for social media
• Ways of working

• Content documents
• Detailed promotion schedule by channel

• Operational logistics
• Reports of execution

• Impact reports
• Insights

Deliverables
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Our Approach
Phase 1 Immerse
Understand current context, value proposition,
marketing objectives and digital focus
Activity Snapshot
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Success Factors
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Deliverables
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Our Approach
Phase 2 Design
Understand current context, value proposition,
marketing objectives and digital focus
Activity Snapshot
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Success Factors
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Deliverables
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Our Approach
Phase 3 Create
Understand current context, value proposition,
marketing objectives and digital focus
Activity Snapshot
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Success Factors
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Deliverables
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Our Approach
Phase 4 Promote
Understand current context, value proposition,
marketing objectives and digital focus
Activity Snapshot
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Success Factors
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Deliverables
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Our Approach
Phase 5 Measure
Understand current context, value proposition,
marketing objectives and digital focus
Activity Snapshot
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Success Factors
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Deliverables
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Timeline
July July July July August August August August September September September September October October October October October November November
9 16 23 30 6 13 20 27 2 10 17 24 1 8 15 22 29 5 12
Project Phases
8/9
8/16
8/20
8/23
9/18
9/18
10/19-10/23
Key Events
Sample text
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8/9
Functional Launch Execution Roadmaps
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Launch Execution Plan Presentation
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Ongoing Project Management
Kickoff
1, 2
3
4
5
6
7
8
9
10
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(8/29)
(9/5)
(9/7)
(9/11)
(9/12)
(9/14)
(9/20)
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TODAY
Legend
Workshop
Deliverable
Presentation
Extended Team
Project Leads
Core team
Activity
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Interaction Roster
 Meeting Purpose Number of meetings Schedule Division Head Brand Director Country Head VP Sales HR Head VP Ops Sample Text
   ... .... ....
Monthly Meetings Sample text Sample text Sample text a a a        
Country Interconnect Meeting Sample text Sample text Sample text a a a       a
Workshop 1 Sample text Sample text Sample text a a a       a
Workshop 2 Sample text Sample text Sample text a a a       a
Workshop 3 Sample text Sample text Sample text a            
Workshop 4 Sample text Sample text Sample text .... .... .... .... .... .... ....
Workshop 5 Sample text Sample text Sample text              
a Optional participation
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Team Structure and Governance
Names
Responsibilities
Priorities
Steering committee

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Task force

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Project team

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Team Mapping
Country Country representative Project representative
1 Sample Text Sample Text Sample Text
2 Sample Text Sample Text Sample Text
3 Sample Text Sample Text Sample Text
4 Sample Text Sample Text Sample Text
5 Sample Text Sample Text Sample Text
6 Sample Text Sample Text Sample Text
7 Sample Text Sample Text Sample Text
8 Sample Text Sample Text Sample Text
9 Sample Text Sample Text Sample Text
10 Sample Text Sample Text Sample Text
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Roles and Responsibilities
Priorities
Responsibility
Name/Team

• Sample Text
• Sample Text
• Sample Text
• Sample Text

• Sample Text
• Sample Text
• Sample Text
• Sample Text

Sample text
1

• Sample Text
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Sample text
2

• Sample Text
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3

• Sample Text
• Sample Text
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• Sample Text
• Sample Text
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Sample text
4

• Sample Text
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Sample text
5

• Sample Text
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• Sample Text
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6

• Sample Text
• Sample Text
• Sample Text

• Sample Text
• Sample Text
• Sample Text

Sample text
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RASCI
Topic RASCI RASCI RASCI RASCI RASCI RASCI
Topic Name Here Name Here Name Here Name Here Name Here Name Here
Market Research C C A R I R
Advertising R R C C
Storyboarding R A R R I
Funding R A I
Design R C I C R
Production I I I
Distribution A C R R C R

A - Accountable
C- Consulted
I - Informed
S - Supportive
R - Responsible
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Key RISKS and Mitigation Plan
Risks
Mitigation

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