SEO (search engine optimization)

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SEO(SEARCH ENGINE OPTIMIZATION)

• Redial India Solutions

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Key Point

• Search engine basics
• Search engine working
• SERP
• Market share of search engine
• What is SEO
• Why SEO
• Type of SEO
• White hat SEO
• Black hat SEO
• SEO tools
• SEO strategy
• Advantages of SEO
• Disadvantages of SEO
• Conclusion

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Search Engine Basics

• Search engines are programs that search
  information for specified keywords or query
  mentioned by user and returns a list of result
  where the keywords were match.
• ?Some of the popular Search Engine are Google,
  Yahoo, Bing, AOL, Baidu, e.t.c

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Search Engine Working

• A Search Engine works in three manner-
• ?Web Crawling
• Indexing
• Ranking and Showing Results

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Search Engine Result Page (SERP)

• Organic Result

• Paid Result

Organic result
Best Digital Marketing Company in Noida, India
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Market Shares of Search Engines

• Google - 72.48
• AOL - 0.15
• ASK - 0.22
• Baidu - 7.14
• Yahoo - 7.78
• Bing - 10.39

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What is SEO?

• Search engine optimization (SEO) is the
  process of improving the visibility of a website
  or a web page in search engines result page via
  the organic method not through paid method.
• ? SEO may target different kinds of searches
  like image search, document search, video
  search, information search, news search etc.

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Why SEO ?

• you miss out incredible opportunities
  available if your website can't be indexed by
  search engines or don't get higher visibility in
  SERP. People who want to come to your website
  will not be able to find the site. SEO helps to
  improve website visibility and ensure that a
  website is accessible to a search engine
  improves the chances that the site will be found
  by the search engine.
• To optimize your website you can hire a best
  SEO company in Delhi NCR and can increase ROI.

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Types of SEO

• SEO is mainly two types
• White Hat SEO
• Black Hat SEO

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White Hat SEO

• White hat SEO uses techniques methods to
  improve the search engine rankings of a website
  by following search engine guidelines.
• Some techniques of white hat SEO include-
• High quality content development
• HTML Code optimization
• High quality link creation
• Image optimization

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Black Hat SEO

• Black Hat SEO exploits weaknesses in the
  search engine algorithms to archive high rankings
  for a website. Black Hat techniques direct
  conflict with search engine guidelines.
• Some black hat SEO techniques includes
• link spam
• keyword stuffing
• Cloaking
• Hidden text
• Hidden links

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SEO Tools

• List of some tools used in SEO
• Google Page Speed Insights
• Moz
• Google Keyword planner
• Google Analytics
• Google Search Console Bing Webmaster Tools
• Ahref
• SEMrush

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SEO Strategy

• SEO strategy you can fellow
• Define target audience their interests
• Start creating recommendation in your strategy
  document
• Keyword research
• Competitors Analysis
• Create a link-building plan.
• Prioritize and Summarize
• Stay update on SEO news practices

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Advantages of SEO

• Some advantages of SEO are as fellow
• Brand Awareness
• Perspective (Global / Regional)
• Cost effectiveness
• Increase Visibility
• Increased traffic
• High ROI (Return on Investment)
• Long term positioning
• Cost-effective
• Flexibility

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Disadvantages of SEO

• Some disadvantages of SEO are as fellow
• The biggest disadvantage of SEO is lack of
  control. You are subject to changes in the
  algorithm.
• In competitive fields, it can be very difficult
  for competitive phrases or keyword to be listed
  in the top few results.
• Time taking process

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Conclusion

• Use Unique quality Content
• Link Friendly Formatting
• Avoid Black Hat SEO
• Content relevant keywords
• Market Awareness
• Unique meta tags for every landing page

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THANK YOU
Redial India Solutions
Best SEO services in Delhi, NCR
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info_at_redialsolutions.com
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