Alexandra Bor

1
Microsoft Advertising A Unique opportunity for
KMOs

• Alexandra Bor
• Michael De Coster
• website advertising.microsoft.be

2
Microsoft Advertising Who are we? What do we
offer?
3
Microsoft Advertising Who Are We

• Microsoft Advertising is a business to business
  brand representing the entire portfolio of our
  extended media and consumers touch-points backed
  up by advanced technology solutions

4
So...
Our offer we drive digital customer engagement
and enable advertisers to connect to these
customers
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Customer Benefit Proof Points

• Insight
• Microsoft Advertising undertakes research to
  understand media in thorough insightful ways
• MTV, Context Matters and Social Networking
• Performance -
• REACH 68 of all European adults online can be
  reached via Microsofts web properties services
  on a monthly basis. (Source comScore Media
  Metrix Ave Monthly Q1/08)
• TECHNOLOGY The acquisition and integration of
  Aquantive assets enables Microsoft Advertising
  to buy and sell digital ads anywhere, at anytime,
  touching consumers across their daily lives.
• Expertise
• Sales Training
• Experienced staff
• Consultative approach

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Microsoft Advertising Our Mission
Enable deeper relationships between people and
what matters most to them
Windows Live enables people to share and
connect with the people and communities they care
about
msn.be is the destination site for news and
entertainment. Its engaging and I can make it
mine
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Our Portfolio in a Nutshell

• 4.200.000 Regular Visitors / month (60 NL)
• 554.000 Unique Visitors/day
• Balance Women/Men 50/50

Clients come to MSN to stay current on News and
Entertainment, to share content and
experiences. MSN offers a great selection of
breaking news, in depth reporting on the life of
the entertainment jet-set, a video section with
over 1000 premium video news items each month,
unique live concerts by some of the greatest
stars in popular music (from Madonna and Michael
Jackson to Jack Johnson and the Foo Fighters),
popular sections on astrology, the weather,
e-cards and a health channel are just some of the
great reasons to come and connect with us at
MSN.be J
Source CIM Metriweb Dec. 2007
8
Our Portfolio in a Nutshell
Hotmail

• 4.700.000 regular users/month
• 960.000 unique users/day
• 49 Men/51 Women

Hotmail is the most popular Free web-based email
service, sending every day more than 2 billion
emails worldwide.
Source CIM Metriweb Dec. 2007
9
Our Portfolio in a Nutshell
Messenger

• 3.500.000 Unique users/month
• 1.540.000 unique users/day
• 54 Men/46 Women
• People have 75 buddies on average
• The place where people spend the most time online

Source Comscore Shares of internet minutes -
WL Messenger is the most popular Free Instant
Messaging Service in Belgium.
10
Our Portfolio in a Nutshell
MSN Video
MSN Woman
435.000 unique visitors/month 45W / 55M
2.700.000 streams viewed
180.000 unique visitors/month 70Women
Windows Live Spaces
MSN Starlounge
1.600.000 unique visitors/month 47W /53M
465.000 unique visitors/month 65W /35M
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How can we help KMOs?
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Microsoft Advertising for KMOs

• KMOs main objectives
• - Optimalize their Website
• - Drive traffic to their Website
• - Generate Leads
• - Convert leads into Sales
• Is there a Match with Microsoft Advertising?
• - MSN has the right audience
• - With the right engagement
• - To generate leads for KMOs

Microsoft Advertising has developped a program
specifically aimed at KMOs to connect with our
audience
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Microsoft ADVERTISING Website Traffic
Booster The guaranteed number of visits on your
site
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What Is Traffic Booster ?

• Media Presence on strategic media positions of
  the Microsoft Advertising Network
• MSN Home Page
• Windows Live Messenger
• 2 weeks min campaign
• Click based valorization
• Pay for the clicks not for the views
  (impressions)
• Only pay for the traffic generated by Traffic
  Booster to your website
• Text based creative presence
• Media presence in text format
• No creative costs

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Advantages of the Traffic Booster solution vs.
Keyword buying

• Keyword Buying
• Audience is in a search optic for your
  product/service.
• Listed with other related advertisers.Position
  depend mainly on the Cost Per Click.
• Environment
• Search environment user is asking/searching for
  a specific kind of information.
• Presence is defined by an automated system.

• Traffic Booster
• Create interest to a new audience.
• Exclusive presence on proposed media position.
• Environment
• dynamic content related environment on the Home
  Page. surfer is awaiting information delivered by
  MSN
• Social networking environment through WL
  Messenger
• Be present when you decide it

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What Media Positions
MSN Homepage
WL Messenger Conversation Window
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Budget

• Pay for what you get.
• Only pay for the visits MSN generate to your
  site.
• Click based valorization
• Minimum period of 2 weeks.
• CPC is fix during the media campaign but can be
  negotiated upfront.

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Reporting

• Check the evolution of your campaign whenever
  you want
• Receive a personalized login/password to get
  access to the reporting tool of your media
  campaign(s).
• Have access to the reports 24/7
• Receive a online training and/or a PowerPoint
  presentation about how to use the reporting tool
  if needed

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Thank You !
Alexandra Bor alexbor_at_microsoft.com Michael De
Coster mdecost_at_microsoft.com