MARKETING AUTOMATION

1

• QUALITY
• ASSURANCE

Quality assurance is the process of making sure
that the product has no faults. Various testing
processes are done over and over again for the
same.
2

• Since the advent of E-commerce, There has been a
  lot of data flood about the customer behaviour
  and the most tailored advertisements catering to
  the right audience have always been the ones with
  the upper hand, but tracking the behaviour of
  each customer and giving him/her the most
  relevant ads in the most relevant time can be
  overwhelming to do manually, even the most
  skilled operator can make mistakes.

3

• MARKETING AUTOMATION TOOLS
• Marketing Automation platforms like
• Clickdimension
• Hubspot
• Marketo
• Pardot and
• Eloqua
• make it easy for small, medium and large-scale
  enterprises to do their targeted marketing.

• QUALITY ASSURANCE PROCESS

4

• WHAT DO THEY DO?
• RETARGETING CAMPAIGN
• Your customer could have browsed one product from
  the plethora of them you produce, that gets
  recorded and they are automatically driven into
  the retargeting campaign, in which similar
  products are displayed to them in various places
  in the internet until they are converted enough
  to become a buying customer. Then they are driven
  into another campaign.
• E-MAIL AUTOMATION
• In this campaign, e-mails related to their
  product/services of interest can be regularly
  sent and depending upon the customers response,
  the course of action can be changed.
• .

Dynamics 365 Wav 2 is h, AI and Mixed Reality in
Focus
5

• TEXT MESSAGE AUTOMATION
• Marketing automation also lets you exploit the
  advantages of text messages effectively. This is
  an area which is not given much attention by
  business owners as of now but it has a huge
  upside potential. The average open rate for
  emails is 20 while it is as high as 80 for text
  messages and most of them are opened in less than
  5 minutes of reception.
• You can automate the text messages in a timely
  way with tailored content and a strong
  call-to-action (for example, discounts) to make
  full use of this potential interface.

6

• KARYATECHS CENTRE OF EXCELLENCE
• Karya Technologies Marketing Automation practise
  helps clients in
• Selecting
• Implementing
• Tailoring the right marketing Automation software
• We implement and customise various cutting-edge
  features such as
• E-mail Marketing
• Lead scoring and nurturing
• Progressive Profiling
• Social Media Management
• Landing pages
• A/B Testing

7

• Our services come under the broad category of
• Advisory
• Implementation and enhancements
• 24/7 platform support

8
https//www.karyatech.com/digital-transformation.h
tmlmarketing-automation