Maximizing your marketing automation software platform - PowerPoint PPT Presentation

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Maximizing your marketing automation software platform

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Using a marketing automation software platform can improve your operations tremendously, but it is prudent to understand ways to make the most out of this investment. – PowerPoint PPT presentation

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Title: Maximizing your marketing automation software platform


1
Maximizing Your Marketing Automation Software
Platform
2
Automating the marketing process sounds like a
great idea. Using technology to expedite tasks
has proven to be a very effective way to reduce
costs and help your human resources to be
available for more important tasks. Using a
marketing automation software platform can
improve your operations tremendously, but it is
prudent to understand ways to make the most out
of this investment.
3
Marketing is often considered more of an art than
a science. But there is a great deal of tasks
behind the creativity of marketing. These tasks
can involve massive amounts of data, analysis and
research work that could be automated. Through
the implementation of a marketing automation
software platform you can make these tasks easier
to manage and reduce the amount of time or
resources to complete the tasks.
  • What Does Marketing Automation Software Do?

4
Some examples of marketing related tasks that
have the potential for automation
include Contact lists maintaining contact
information can be daunting and labor-intense
work. Through automation various contact lists
can be merged, categorized and maintained.
Consider flagging email subscribers, qualified
leads, current customers, dormant customers, and
casual visitors to your various web pages. At any
time you can generate a contact list for direct
marketing or as part of a customer acquisition
retention initiative.
  • What Marketing Tasks Can Be Automated?

5
  • Web site statistics a plethora of information
    can be gathered on web page visitors. The
    processing and disseminating of this information
    can be automated to provide valuable insights.
    Some of the information may include
  • new demographic data to consider for your target
    audience profile
  • originating links from affiliate pages, social
    media links, or email links
  • potential affiliates or partnerships with other
    businesses that have visited your web pages

6
  • Social media insights pages such as Facebook,
    Instagram, Twitter, Pinterest, LinkedIn and
    others can provide information on visitor
    preferences and the online habits of your target
    audience. This information should be gathered to
    fuel your marketing campaigns.

7
The most obvious advantage of automation is how
tasks are more efficiently executed. Consider
how much time some tasks take without automation,
and evaluate how much time an automated process
can save. This time can then be used by your
marketing team to launch new initiatives. 
Accelerate the launch of new products or
services Enter a new market Make faster
changes to web pages Allow more intimate and
personalized contact with customers And more
  • How Can Marketing Automation Software Benefit
    You?

8
  • Also consider the benefit of accuracy. The
    Fyoosion marketing software solution can be
    configured based around your unique business
    rules, and then the tasks can be consistently
    performed according to the rules that are set.
    This will provide a higher degree of quality and
    accuracy in your online endeavors.
  • Fyoosion has developed the premier marketing
    automation software platform. The seamless
    integration with best in class products removes
    substantial time from routine tasks. Also many
    tasks can be scheduled so there is no human
    intervention needed.

9
  • Fyoosion can also generate many marketing reports
    that can reveal new opportunities and help to
    fine tune existing strategies. Tasks such as
    search engine optimization (SEO) can be performed
    more efficiently. Managing multiple affiliate
    microsites is much easier and updates can be made
    to all selected sites with just a few clicks.
  • The ultimate goal of the Fyoosion marketing
    automation solution is to help your business
    reach its objectives. Whether you are seeking to
    increase visitor traffic, boost conversion rates,
    incorporate social media or affiliate management
    Fyoosion is the best tool to get the job done.
    Enhance your web site visitor experience and
    improve customer retention through Fyoosion and
    automation.

10
Thank You
Fyoosion   4 Poplar Ave, North Brunswick, NJ,
08902 1(848) 228-2546 info_at_fyoosion.com http//ww
w.fyoosion.com/
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