4 Pillars of Digital Marketing

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4 Pillars of Digital Marketing
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TECHNOLOGY

• Technology plays very vital role in digital
  marketing starting from integration or using
  different tools in Digital marketing. Digital
  marketing starts with developing digital asserts
  like website, APP, landing pages, social media
  channels, blogs etc. all need technical knowledge
  in development or integration. Digital marketing
  target audience user journey from stranger to
  become customer starts from diverting traffic to
  digital assert to generate lead.
• Traffic generated through different digital
  marketing activities is diverted to digital .
  Landing page should display the product and
  services details properly and digital platforms
  (website, APP, landing pages, blogs etc. ) should
  be equipt enough to capture leads. Website or app
  should be properly integrated with analytics so
  that data like traffic source and user flow can
  be tracked. Social medical apis integration also
  help users to share content on their social media
  channels. Using facebook open graph one can
  control image, title and description details to
  be share on social media and can be customized.
  CMS like WordPress, Joomla, Drupal, Magento etc
  are freely available and good techie innovative
  website can be developed using these tools and
  themes.
• Using latest technology good digital asserts can
  be developed,  innovative the digital asserts
  higher the conversion rate.

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TECHNOLOGY
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CONTENT

• Well said, content is King!
• Good shareable content help to reach targeted
  audiences and generate more traffic. Content does
  not mean textual content, it could be in any
  format (blog , article, adcopy, press release,
  classified, infographics etc) content.depending
  upon the requirement. Content development process
  starts with target audience and then developing
  the content according to channel where these
  target audience are available, for example let
  suppose you are selling mobile  accessiories then
  you can use facebook to reach target audience and
  product image with small description will be good
  enough but if you are in B2B product/service like
  having heavy machine or portable cold container
  then LinkedIn can be used to reach target
  audience, user love to view and read good
  content. Google also suggest that one should
  regularly develop good content about their
  product and services this helps in search engine
  optimization.
• User also share good sharable content on
  different channels and helps to reach more
  people.

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CONTENT
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CREATIVE

• Good creative attracts users attention.
• Creatives are and will play very important role
  in digital marketing, creatives create compelling
  user experience.
• Its helps digital marketer to make their campaign
  stand out from crowd and can consumed by target
  audience. User engagement and interest can be
  provided with high quality creatives. Digital
  Marketing world is both textual and visual, so
  designing website is equally important as
  products/services content. User should get the
  message which creatives in campaigns want to
  convey.

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CREATIVE
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ANALYTICS

• To achieve any goal or results, analysis is most
  important. In digital marketing also analysis
  play very important role. Proper tracking of
  channel from where traffic is coming and which
  channel is giving better results is important.
• With proper analysis only, decision can be taken
  to find the channel which is giving required
  result. Integration of analytics tools with each
  and every campaign help to capture data. Action
  can be taken if campaign does not give required
  result and required optimization can be done.
• Tools like google analytics is free and can help
  to track different types of campaigns.Proper
  knowledge of tools and data analysis help in
  decision making and save money and efforts.

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ANALYTICS
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• THANK YOU