Explore Digital marketing

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DIGITAL MARKETING
IIDl Digital marketing Institute
www.iidl.in
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KEYPOINTS
? What is digital marketing ? Benefits of digital
marketing ? What does digital marketing consist
of ? SEO ? PPC ? SMM ? Content writing ? Digital
marketing measurement
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Digital marketing is an umbrella term for the
marketing of products or services using digital
technologies, mainly on the Internet, but also
including mobile phones, display advertising, and
any other digital medium.
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BENEFITS OF DIGITAL MARKETING
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OBJECTIVE
? Reach the right audience ? Engage with your
audience ? Motivate your audience to take your
action ? Maximize return on investment(ROI)
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DIGITAL MARKETING TOOLS

• Sprout Social
• Offerpop
• Nanigans
• Facebooks Power Editor
• Twitter Native Platform
• Emma
• Marketo
• AdRoll

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DIGITAL MARKETING CONSIST OF
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WHAT IS SEO
Whenever you enter a query in a search engine and
hit 'enter' you get a list of web results that
contain that query term. Users normally tend to
visit websites that are at the top of this list
as they perceive those to be more relevant to
the query. If you have ever wondered why some of
these websites rank better than the others then
you must know that it is because of a powerful
web marketing technique called Search Engine
Optimization (SEO).
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OPTIMIZATION
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What is PPC (pay-per-click) marketing?
Pay-per-click marketing is a way of using search
engine advertising to generate clicks to your
website, rather than earning those clicks
organically
PPC(PAY PER CLICK)
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ADVANTAGE OF PPC
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DISADVANTAGE OF PPC
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WHAT IS SMM
Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites as a marketing tool. The goal
of SMM is to produce content that users will
share with their social network to help a
company increase brand exposure and broaden
customer reach.
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ADVANTAGE OF SMM

• Increased Brand Awareness
• More Inbound Traffic
• Improved Search Engine Rankings
• Higher Conversion Rates
• Better Customer Satisfaction
• Improved Brand Loyalty
• More Brand Authority

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DISADVANTAGE OF SMM

• Negative feedback
• Potential for embarrassment
• Time intensive

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CONTENT WRITING
A website content writer or web content writer is
a person who specializes in providing relevant
content for websites. Every website has a
specific target audience and requires a different
type and level of content.
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ADVANTAGES AND DISADVANTAGES

• You can get a lot of work
• Youll get disciplined
• The rates are poor
• Its ghostwriting
• Its addictive
• You can practice alot

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DIGITAL MARKETING AREAS

• SEO (Search Engine Optimization)
• SMO (Social Media Optimization)
• SEM (Search Engine Marketing)
• SMM(Social Media Marketing)

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Benefits of Online Marketing over Offline
Marketing

• High return on investment (ROI) through Online
  Marketing.
• Target only most interesting audience, pay only
• You can start without spending with small amount.
• Advertising your products on specific hours, time
  or day bases.
• Fully Controlled as per your location, budget and
  time.

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CONCLUSION
The study started with the aim to analyse the
different issues related to the digital
marketing. Based on the discussion it has been
found that in case of the digital marketing the
most important aspect is to connect with the
users. The ladder of engagement has shown the
approaches to attach with the customers. The
study has also revealed that in order to utilise
the digital marketing in an effective way, the
companies are required to design an effective
platform. With the example of Pinterest the
effectiveness of a social media platform has
been discussed. The current trends in the digital
marketing have also been discussed in the study
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