Shopping Festivals Are Buzzing The E-commerce Calendar

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Shopping Festivals Are Buzzing The E-commerce
Calendar
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• The e-commerce calendar in India has many
  substantial dates and massive sales that has
  created a pseudo sense of festivity with
  unbelievable deals and rates. Initially, there
  were events like Diwali and Christmas that had
  the gravity to attract massive sales and generate
  quantifying business. As the business developed,
  the commercialization of celebratory dates like
  Valentines day, Mothers day and Fathers day
  has increased, resulting in the promotion for
  attractive deals. These important dates are
  setting the narrative for the industry and its
  behavior, platforms like Amazon and Flipkart have
  created their calendar events with its grand
  sales that are active for a week and is making
  record breaking growth.

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Flipkart Big Billion Day sale in India

• The Big Billion Days sale in 2019 from 29th
  September to 4th October offered price cuts and
  bank discounts on credit cards, with options like
  buy now and pay later. According to trak.in there
  was almost 50 growth in the number of new
  customers compared to the previous year. More
  than half of the shoppers were from tier two and
  tier three cities. The transactions via the
  credit card options and EMIs, pay later and
  cardless transactions, both increased by 70. The
  Big Billion started in 2014 and it is now
  directly countering Amazons Great Indian
  Festival Sale. During the Big Billion sale
  period, the online retail market in India grew
  over 60 and Flipkart claimed almost 70 of that
  share, stated economic times.

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Amazons Great Indian Shopping Festival

• Even though Flipkart is giving great competition,
  Amazon India has found its feet with The Great
  Indian Shopping Festival. A whopping 99.4 of
  postal codes placed an order during the great
  Indian festival sale. The fashion sales grew more
  than five times and smartphones showed a fifteen
  times growth. Almost 30 of the products were
  using benefits like an exchange, EMI and cash
  backs. Amazon is not only excelling in products
  but also services. More than 62 of customers who
  bought electronics, received delivery and
  installation within 36 hours. Amazon has a great
  advantage with its Prime membership. More than
  half of the prime members placed their orders
  within the first two days of the sale.

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• All the platforms saw a huge growth in sales and
  revenue, the exact number of transactions or
  overall transactional value is still unknown.
  According to an estimate by Redseer, the overall
  gross sales stand at 3.7 billion, which is
  around Rs. 24,000 crores, between September 29 to
  October 4, between these two platforms. This
  massive jump is due to 32 million shoppers buying
  something online between 29th September and 4th
  October. It is not just Amazon and Flipkart,
  Snapdeal also stated that their number of orders
  in 2019 was 52 higher than that of 2018.

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• We cannot get a hold of the exact figures, but we
  can conclude on a few points assessing the data
  and the information we have yet.
• Tier two and tier three cities are contributing
  massively to the growth rate of e-commerce in
  India.
• The Sale period has introduced a frenzy amongst
  the shoppers that capitalizes on the urgency of
  getting products at low rates.
• Amazons paid prime membership makes up for its
  lack in tier two and tier three reach compared to
  Flipkart.
• These sales are becoming more frequent, boosting
  the revenue and pushing sales with massive
  growth.

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