APPLICATION OF HAPTICS IN MOBILE e-COMMERCE

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APPLICATION OF HAPTICS IN MOBILE e-COMMERCE

• Anuradha Kulkarni

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AGENDA

• Mobile e-commerce
• Haptic Technology
• Advantages
• Limitations
• Application of haptic feedback

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Mobile E-commerce

• Future of shopping
• is in customers hand

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User Experience
Lack sense of Touch
Zero physical evaluation
Tedious Product Return
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User Survey

• Feel an object on online shopping websites
• Increase probability of mobile ecommerce

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Necessity
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Advantage
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Haptics- Touch the Virtual
Haptikos
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e-Commerce- Sensations

• Sensations of products(Fabrics)
• Ridges
• Edges
• Protrusions
• Pores

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e-Commerce- Products
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Product Scanning
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Virtual Product Rendering
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Haptics for e-Commerce

• Interactive Shopping
• Simulate Physical Properties
• Heaviness
• Softness
• Deformation
• Temperature

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Future Ahead

• High Initial Investment
• Mass production not possible
• Size of device not optimal
• Technology Not matured
• Power Usage is not Optimized

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Applications
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FUTURE APPLICATIONS
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e-Commerce with sense of touch

• Haptics can revolutionize the e-commerce world
• Immense potential of growth with e-commerce
• New technology amazes people and will add a new
  dimension to online shopping experience
• Make us love our gadgets more
• Make future online shopping a more (sense)ible
  one
• Add sense of touch for people with disabilities

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CONCLUSION

• MAKE FUTURE ONLINE SHOPPING MORE (SENSE)IBLE ONE

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THANK YOU