5 things you must know about Proximity Beacons

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5 things you should know about Proximity Beacons
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Proximity beacons are small devices that work on
the low-energy Bluetooth technology. They
transmit signals over a short distance which is
typically a few meters. Nearby smart devices can
pick up this transmitted signal. This allows us
to send customized notifications to smart devices
and find their location among other applications.
The aim of this guide is to tell you all about
the proximity beacons and how you can use them
for your advantage.
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Benefits of Proximity Beacons
There are many benefits of Proximity Beacons but
we will take a look at only a few of
them. Effective Advertising Tool If you run a
retail business, then you can attract the
attention of your customers by using the
proximity beacons. These beacons allow you to
send customized messages to your customers as
soon as they enter your store. So, you can use it
for pitching more products and improving the
customer experience. Easy and Cheap to Adopt The
hardware and equipment for the beacon setup are
very economical. These beacons already have a
UUID (universally unique identifier) so all you
need to do is to create tags and
location-specific actions. So, you can deploy
them without worrying about their costs.
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Benefits of Proximity Beacons
ower of Personalization Personalization is very
important for m-commerce as it is directly
related to the customer experience. Proximity
beacons allow us a great degree of
personalization. If you do it right then it will
contribute a lot towards gaining customer loyalty
and building your brand image. If you run a
crowded store and you are short on salesman then
beacons can still help with giving your customers
a personalized experience. This will give your
store a significant edge in terms of personalized
marketing. Resource for Insightful Data Beacons
allow retailers to make better assessments of
customer behavior within their stores. We can
then use this information to set up a data
inventory and establish parameters for analyzing
customer behavior. This will help retailers in
finding out what time of the day or what day of
the week customers are likely to download a
certain coupon. Therefore, beacons allow
companies to understand the behavior patterns of
their customers. If we couple it with cloud
computing then this can provide even better
results.
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Benefits of Proximity Beacons
App Engagement and Retention Proximity beacons
can serve as a bridge between the digital and
physical retail space. This is very important as
the use of mobile devices for shopping is
constantly growing. We can use beacons with
mobile apps, therefore it can help us in
improving customer engagement and retention
rates. However, retailers should observe extreme
care when implementing this because if the user
interface is not friendly then it may backfire.
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Limitations of Bluetooth Low Energy (BLE)
Localization Systems
Like every other technology, this one also has
some limitations. Now we will take a look at some
of them, Need for a dedicated app Users have to
install the company app if they want proximity
beacons to work on their smart devices. Ideally,
the notifications should interact with the
operating system of the smart device but sadly
this is not the case. If a user doesnt have the
company app on their phone before visiting a
store then it is impossible to benefit from
the beacon technology. The risk for Irrelevant
Notifications When we use beacons for sending
notifications then there is a chance of sending
the wrong or irrelevant notifications. For
instance, a lady walks in the ladies shoe
section of a retail store. She receives a
notification for the mens clothing section which
is across the passage. This can lead to not so
good customer experience.
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Limitations of Bluetooth Low Energy (BLE)
Localization Systems
ecurity concerns Signals from these beacons are
easy to replicate. We often consider this as
their strength. However, it can also serve as
their beacons. It allows us to place the same
beacons across multiple sites but it also makes
it easier for spoofing. It is a big issue as
privacy and security concerns are on the rise.
Thanks to the new Bluetooth 4.2 specification
this is no longer a problem. This specification
makes it very difficult to track a user if he/she
doesnt opt for it. Need for upgraded handsets If
a user wants to benefit from beacons then his/her
phone must have built-in BLE hardware. Most
people in developing countries still rely on
smart devices with older versions of iOS and
Android. Therefore, they are unable to benefit
from the beacon technology unless they upgrade
their smartphones.
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Applications of Proximity Beacons
We can deploy beacons for a wide range of
applications. However, we will take a look at
only a few of them here, Retail Stores and
Shops
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Applications of Proximity Beacons
Beacons allow shop owners to track the movements
of their customers. It also enables them to pitch
relevant offers and coupons to their customers
based on their consumer behavior. This allows the
user to benefit from the offers right then and
there.
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Applications of Proximity Beacons
Hotels and Restaurants
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Applications of Proximity Beacons
Hotels and restaurants can interact with
customers to understand their patterns and where
they like to sit. This can also allow us to track
the waiters and hotel staff. Therefore, we can
ensure a great customer experience.
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Schools and Colleges
We can use beacons for tracking the movements of
students and teachers. This can allow for
automatic marking of attendance. Colleges have a
vast area and students, especially freshmen, find
it difficult to navigate. Beacon technology can
help them by showing their courses and class
venue.
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Museums and Zoos
We can use beacon technology in zoos and museums
to provide a better tourist experience to the
visitors. Beacons will allow us to provide
visitors with relevant information as they enter
specific areas.
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How to determine proximity to an iBeacon device?
Data transfer via BLE is mostly one-way
communication. Beacons try to communicate with
nearby smart devices. They broadcast data packets
at regular time intervals. The nearby smart
devices have dedicated apps for detecting these
data packets. This BLE communication and the
transmitting of data packets allow the beacons to
detect the proximity of nearby smart devices. The
entire BLE communication framework has 40
frequency channels. This is because we want to
provide higher data transfer speed and save
energy. The frequency channels have a separation
of 2MHz. Only three of these frequency channels
are advertisement channels. These are also known
as primary channels. The remaining frequency
channels are data channels. These are also known
as secondary channels. The proximity detection
and communication initiates with the three
primary advertisement channels and then it moves
on to the secondary data channels.
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How to determine proximity to an iBeacon device?
Beacons use these channels to send out an ID
number. They send this ID number 10 times per
second. If a smart device is nearby then it will
pick up this ID number. This allows for proximity
detection. This ID number can help in triggering
further actions as well. If the smart device has
a dedicated app then it can also store the
response of the smart device to this ID number.
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How to use proximity beacons for advertisements?
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How to use proximity beacons for advertisements?
Proximity marketing means communicating with
consumers at the right time and in the right
place. It uses personalized and highly relevant
messages to send notifications to the smartphones
of the customers. These messages include special
offers and vouchers, greeting at the entry
points, asking for feedback on new products and
services. Legacy advertisements through radio,
televisions, pamphlets, and billboards are
appealing. However, they are unable to trigger
the impulsive drive in customers to try a new
product or avail an offer. In comparison,
proximity marketing allows for providing a
shopping experience according to consumer
behavior.
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How to use proximity beacons for advertisements?
Business owners and conventional shopkeepers try
to communicate with customers during crucial
buying moments. However, the term proximity
marketing came up during 2008 and we use it since
then. Proximity marketing allows for building a
better brand image and improving business
operations. It allows consumers to deeply
interact with the store offerings. Beacons are an
integral part of proximity marketing and here is
how we can use them,
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How to use proximity beacons for advertisements?
We deploy beacons at the aisles within the store
or at the storefront. It is important that we
deploy them near the ongoing offers. These
beacons will transmit signals which are a
combination of characters and numbers. Smartphones
then detect these signals when they come within
the range of a beacon. Every signal has a
specific ID number. The smart device sends this
ID number to the relevant cloud server. The
server checks for relevant actions that are
associated with that ID number. The cloud server
then responds accordingly. The relevant actions
include notification for a product launch,
discount offers, and greetings. These
notifications will then compel the customers to
perform a certain action such as browsing a
certain webpage or going to a certain aisle.
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The buying experience is very important for the
customers and if you want your business to show
success then you must tend towards proximity
marketing. You can deploy iBeacons all over your
store. Whenever a customer is within the range of
an iBeacon, the iBeacon will alert the gateway
and it will then send a dedicated notification to
the smart device of the consumer. This way you
can ensure a premium and unique shopping
experience.
If you are looking to deploy proximity beacons
for your business then you are in the right
place. MOKO Smart is a world leader when it comes
to the design and manufacturing of proximity
beacons. We have a specialized team, an advanced
setup, and mass production capacity. Therefore,
we can deliver bulk orders with any degree of
customization. Feel free to contact us for a
quote or to discuss further details.
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