eCommerce Store Features That Help Driving Conversions

1
Ecommerce Store Features That Help Driving
Conversions
2
Introduction
eCommerce stores have an upper hand as the number
one reason people shop online is that they can
shop 24/7, and by just providing an online
shopping option, you guys are already leaving
past many in this race! But, a larger part of the
online store owners deals with a dilemma that
whether their online platform is compatible
enough to turn the visitors into consumers or
not. And this isnt surprising because the
eCommerce competition is fierce out there! Well,
to offer a helping hand, we are going to address
14 eCommerce store features that can work as
charms for your website! Quintessentially, sales
conversions are the heroes, and to drive those,
eCommerce conversion stores need to optimize user
interface (UI) by aiding the following seven
features, the others will be disclosed in our
second and final part of this article. So lets
get started
3
7 Features to Drive Conversion

1. The Navigation Nation

Uncomplicate as much as you can! When it comes to
eCommerce website navigation, people do not like
to dig deep. Shoppers prefer a faster Checkout,
or even have a brief look at their desired
product with minimum possible clicks. Categorizat
ion Your eCommerce store should have a
streamlined categorization for the offered
products. It should contain defined categories
and subcategories for swift product search. If
youre a multi-product eStore, make sure to
design the drop-downs in a way which does not
create a clumsy outlook. Take a look at how
Wallmart has categorized its vast product
line. Breadcrumbs Breadcrumbs are yet another
crucial feature into the page navigation.
Breadcrumb navigation provides links back to each
or main previous pages that the user navigates
through and shows their current location in your
website. Users can easily get back to the
previous and home page by adding these, and the
more attractive they look, the more impact they
leave! Take an example of Macys website, where
theyve placed breadcrumbs at each
level. Pagination eCommerce websites are bound
to have multiple product pages and for a smooth
transition from one page to another, or say for
an example from the first page to the eight,
there should be proper pagination applied for
better visitor journey. You can go for infinity
scrolling or the page number scrolling, either
way, your website should have this feature!
Moreover, properly inserted pagination HTML codes
help in SEO Development tool! Take a look at the
example below.
4
Continue...
Footer The final navigation feature that needs
to be added to your eCommerce site is a
large-sized footer! This is the place where you
can add all the information regarding your
company policies, term conditions, social
sharing buttons, other service links, contact
about us sections, and any other additional
informative links. The footer stays unchanged
despite any location that a customer is on. This
provides ease of access at every stage of the
sales process. Lets continue with Macys example
and have a look at their footer.

1. Optimized Site Search

• Site search is the search bar available on your
  website. eCommerce websites should always embed
  an optimized site search option for the ease of
  access. If you want to increase conversions, you
  need to make sure visitors can find what they
  want on your eCommerce site. You need to improve
  the search feature usability by,
• Supporting the search through product name and
  model number
• Simplify the search queries for symbols and
  abbreviations
• Make sure your search bar returns with results
  even if the search queries dont match exactly to
  the products or descriptions
• Provide intuitive drop-down search options for
  faster and easier product searches
• Enable the search with misspellings and typos

5
Continue...

1. Eye-catchy Visuals and Details

As per the Adobe state of the content report, if
the website has unattractive layout or imagery,
35 of the visitors switch devices and 38 even
stop engaging. This being the reason, it is
highly recommended to create your product pages
with eye-catchy, high-resolution images and
descriptive content! Include use cases of your
products if a utilitarian one and provide the
photos from all the dimensions. Keep the product
description long enough with all the necessary
information. Add manufacturing details, features,
functionality and more for better consumer
understanding. Doing so is vital because based on
all this information, the visitor is going to buy
the product without physically touching it.

1. Sort the Sorting

The eCommerce shopping experience is all about
ease of purchasing! Being said this, your website
should have multiple sorting options to narrow
down the results that theyre expecting. Sorting
the brands, colors, sizes, types and whatever
other sorting options are required for your
products. Because as mentioned earlier, if there
would be so many clicks before buying, the
prospect might lose interest.

1. The MVPs are Stickies

The most valuable players (MVPs) of any eCommerce
site are its key stickies. The Buy button,
wishlist icon, and Add to cart features
should be highlighting enough for quick clicks.
These buttons should be present at prominent
spaces on your website. The more easily
accessible they are, the more likely people are
going to click on them.
6
Continue...

1. Special Offer Callouts

Limited time and discount offers are the major
purchase triggers for any visitor. So when you
have such sales, events, or offers running, never
miss a chance to showcase it at the most
desirable place on your website. These callouts
should be tempting enough with good, catchy lines
to draw the visitors attention.

1. Let the UGC Do The Talking

User generated content (UGC) always create the
buzz! When there are users who would review a
product or share their experience about a
particular service, your credibility will
increase. People find it authentic when a fellow
customer rate and review a product they are
looking for. Thus, always have an eCommerce
feature added to your website that encourages
customers to post comments, ask questions, and
upload original product photos that they had
bought.
7
Conclusion
So, this was it for the first part of eCommerce
Store Features That Help Driving Conversions. But
theres more to it, and all the mentioned and
lined up next are vital features for any
eCommerce website that needs to gain a
competitive edge in this rat race. So stay tuned
until we reveal the next set of features! For
now, focus on creating good content for better
social engagement. For more latest eCommerce
store design and Social Media updates, keep
looking at the blogging space on QeRetail!
8
If Youre Looking For Savvy Developers Who Can
Help For eCommerce Marketing Platform, Get In
Touch With One Of The eCommerce Handymen From
Qeretail!
FIND US
https//www.qeretail.com