SMART SOA For Business Transformation

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SMART SOA For Business Transformation

• Kalpana Margabandhu
• Director Adapters, WPG/WDI and WebSphere
  Development, India
• IBM India Software Lab
• IBM Software Group

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Aligning Business and IT Drives Greater Agility
BusinessArchitecture
Business Processes
SOA Foundation Infrastructure
Success requires the alignment of business IT
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Benchmark Agility with Key Agility Indicators
300 KAIs in the Benchmark Wizard
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IBM Increased Agility through Service Orientation

18 growth in BRIC countries
53 acquisitions in software since 2002
63 of revenue came from non-US operations
8 yr/yr revenue growth
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What is ..?
a service? A repeatable business task e.g.,
check customer credit open new account
service orientation? A way of integrating your
business as linked servicesand the outcomes that
they bring
service oriented architecture (SOA)? An IT
architectural style that supports service
orientation

• a composite application?
• A set of related integrated services that
  support a business process built on an SOA

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Service Oriented Architecture Different Things
to Different People
Roles
Capabilities that a business wants to expose as a
set of services to clients and partner
organizations
Business
An architectural style that requires a service
provider, requestor and a service description. It
addresses characteristics such as loose coupling,
reuse and simple and composite implementations
Architecture
A programming model complete with standards,
tools, methods and technologies such as Web
services
Implementation
A set of agreements among service requestors and
service providers that specify the quality of
service and identify key business and IT metrics
Operations
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Business Issues in Action
How do we grow ? How do I increase wallet share
? How do I reduce cost ? How do I increase Ops
efficiency
The Industry Traditionally branch based Economic
growth resulting in massive demand for
expansion Issues with setting up branches /
stores and staffing with people
Use alternative channels to offer a majority of
the office functions to stakeholders
like Customers, and employees
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Key to Attain Agility

• What is SOA

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IBM SOA Entry Points
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Initiatives Mapped to Entry Points

• People
• Portals for Customers, Agents, Dealers
• Multi-Channel Interaction
• Business IT Alignment
• Process
• Renovate a critical business process like new
• business acquisition, Customer service.
• Real-time Visibility into running processes
• Six Sigma initiatives
• Information
• Dashboards for Operations Management
• Single View of Customer / Enterprise / Product
• Connectivity
• Enterprise Application Integration
• Partner Integration

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Vendors are expanding beyond their core solutions
to play across these areas in order to offer a
full BPM Suite
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BPM enabled by SOA in context of
PeopleApplication Switching Is killing
Productivity!
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Evolving need for new types of applications
Dynamic Business Apps

• User-centric accessible and role-specific
• Process-oriented targets a business goal
• Flexible driven by changeable models and rules
• Collaborative supports people and systems
• Context-driven responds to business events
• Dynamic changes in business time, without
  programmers
• Information-rich all the information needed to
  make decisions and take actions, assembled in
  context in one place

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Need for a Role Based Integrated Platform
SAP
Legacy Systems
Web Service
Mail Messaging
CRM
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Realise the platform thru Separation of Concerns
The SOA Reference Architecture in Action
Open Account
Approved
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SOA The Next Step on the Connectivity Evolution
Message Queuing
Message Brokering
Service Orientation
Direct Connectivity
Connectivity, mediation process-control logic
Connectivity logic
Connectivity and mediation logic
Mediation process-control logic
Connectivity, mediation process-control logic
Process-control logic
Application Services
Application
Application
Application
Abstracts the connectivity logic from the
application
Abstracts the connectivity mediation logic from
the application
Reduces application to its core business
functions (i.e. a service)
All connectivity, mediation and additional
logic buried in the application
Increasing Modularity to Achieve Flexibility
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Process Excellence _at_ the core of execution

• Assemble
• Discover
• Construct Test
• Compose

• Deploy
• Integrate people
• Integrate processes
• Integrate information

• Model
• Gather requirements
• Model Simulate
• Design

• Manage
• Manage IT resources
• Manage services
• Monitor business metrics

• Govern
• Sharing and reuse of services
• Establish decision rights
• Policies, measurement and control for SOA
  oversight

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Solution Cases across SOA evolution

• Business Process Management
• Business Activity Monitoring
• Enterprise Application Integration
• Enterprise Service Bus

• Message Aware
• Routing
• Point to Point
• Pub-Sub

• Message Aware
• Event Aware
• Matching
• Routing
• Conversion
• Transformation
• Handling

Flexibility
Enterprise Application Integration (EAI)
SOA Based Integration (People, Process,
Information)
Messaging Backbone
Account Opening
New Business Acquisition
Self Service
RTGS
NEFT
SFMS
Payments Hub
OSS BSS Integrations
Channel Integrations
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Different Kind of Projects with Different Goals
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Sample Process Map
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Customer Centricity
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Reliance Life Insurance - Use SOA for faster time
to market
Retail Life Insurance
Group Life Insurance
Retail Agency
Address Change Fund Switch Future
Premium Reallocation Policy Search Nominee
Change Make Claim Policy Details
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Change Policy details
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Change Make Claim
Reused
Implementation time 1 month
Implementation time 1 month
Implementation time 3 months
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Using Modules for Building ApplicationsEncapsulat
ion and Reuse Functionality

• Change Approval to Business Rule
• Store Order in DB2 instead of SAP
• All without affecting common objects or consumers

• Business Value
• Module granularity according to business needs
• Leave process logic untouched
• React to change quickly

• Modules Encapsulate and Reuse Functionality
• Libraries Share common definitions

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Gartner "Dont postpone SOA Reprioritize Your
Road Map"

• "address lower-cost projects sooner
• "prioritize projects that will turn an ROI
  faster"
• "Choose SOA projects where reuse of established
  systems is prevalent"

" SOA enables businesses to brace themselves for
any economic cycle, positioning them for success,
not just survival."
ZapThink, SOA in any economic climate, 2008
Gartner Cost Cutting Strategies for SOA May 6
2008 Roy W. Schulte, Anthony Bradley, Yefim V.
Natis
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SOA Helps in ANY Economic Climate
Businesses Need
SOA Enables
Source ZapThink, SOA in any economic climate,
2008
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Partner with the Market Leader in SOA
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Thank You !