PPC

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WELCOME
www.northpolewebservice.com
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How to get more QUALITY leads with Pay Per Click
(PPC) Marketing

• What is PPC??
• Pay Per Click Marketing A type of sponsored
  online advertising that is used on a wide range
  of websites, including search engines, where the
  advertiser only pays if a web user clicks on
  their ad. 
• To differentiate PPC ads from the natural search
  results displayed on a page, search engines will
  often place PPC ads under Sponsored Ads or
  Sponsored Links which also makes them easier to
  notice on a page that is crowded with text and
  other items competing for a web users attention.
  

www.northpolewebservice.com
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7. Amend, Tune Test
2. Plan Structure
1. Research Category
7 Stages of PPC Management
5. Build Landing Pages
4. Organise Bids
3. Write Copy
6. Review Performance
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Research Your Market Category

• Customers, Competitors, Keywords
• The buying process
• Core keywords
• Long tail keywords
• Website analytics
• Volumes, values, margins
• Conversion is key
• Local vs. National vs. International

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Plan Structure Campaign

• The Search marketing mix
• Budgets
• Campaigns
• Ad groups
• Keywords
• Match types
• Landing pages

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Write Advertising Copy

• Matching copy to keywords
• Crucial for Click Thru Rate
• Tailored Ad Groups
• Use all four lines
• Headline
• Copy lines
• Display URL
• Call to action or USP
• Minimise keyword insertion

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Organise Bidding

• Understand value of clicks
• Know value of conversions
• Quality Score is key
• Set up a keyword match hierarchy
• Bid more only when Quality Score is high
• Reduce bids if conversion cost is unprofitable

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Select Build Landing Pages

• Send click traffic to most appropriate page
• Build if one does not exist
• Keep the landing page simple
• Focus on achieving goals
• Ecommerce sales
• Lead generation
• Eliminate distractions
• Learn from successful landing pages

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Track Review Performance

• Establish key metrics
• PPC reports and analytics
• Cost per click (CPC)
• Click through rate (CTR)
• Conversions
• Cost per conversion
• Cost per sale
• What is target ROI?

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Amend, Test Tune

• Look for conversion winners and replicate
  components
• Look for blockages and eliminate
• Eliminate negative terms
• Test different keywords
• Test different copy
• Test different landing pages
• Test different bid levels

www.northpolewebservice.com
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Thank You
Contact us- To find out more or how we can help
you better
Address C-127 ,2nd Floor, Ozi gym Building,
Phase 8, Industrial
Area,Mohali,160055 Phone no (91)
8872155107,9779127768,
8360890672
Email- hr_at_northpolewebservice.com
www.northpolewebservice.com