Chapter Nine: Products

1
Chapter Nine Products Brands

• Lauren Gaites
• Lauren Sabol
• Vicky Paccione

2
Core Competencies Undergird Online Competitive
Advantage

• Core Competency A company's core competency is
  the one thing that it can do better than its
  competitors.
  
• Web Marketing Today
• Dr. Ralph F. Wilson, E-Commerce Consultant
• Assess your interests, abilities and strengths
• Monitor your likes and dislikes
• Identify your Competitive advantage
• Decide how to sustain your competitive advantage
• Examples Google, Overstock.com, Amazon.com

3
Reports Readers Survey Suggests Shopping Online
for Electronics May be Best

• You would expect that mass retailers would be the
  best place to buy digital electronics, but
  consumer reports found that shopping online may
  be a smarter idea
• Ie. Best Buy, Circuit City
• Bricks-and-morters-specialty retailers often are
  shopping destinations. Shoppers will travel
  considerable distances to purchase a certain
  product.
• Ie. www.tiffany.com
• Mass merchandisers such as Target, Costco,
  Wal-Mart have great prices but have low ratings
  in the service category
  
• Bricks-and-clicks- businesses who sell their
  products both in-store and online

4
Mass CustomizationMadeForOne.com

• Mass customization- enabling a customer to
  decide the exact specification of a product or
  service, and have that product or service
  supplied to them at a price close to that for an
  ordinary mass produced alternative".
• MadeForOne.com- website designed to be a centre
  of news on mass customized and personalized
  products, and analysis of mass customization and
  personalization.
• Most recently MadeForOne.com has added
• Personalization Directory a directory of
  enterprises who supply personalized gifts and
  mass customized products of any type.