AB 219 Quiz 5 NEW

1
KAPLAN AB 219 Quiz 5 NEW Check this A tutorial
guideline at http//www.assignmentcloud.com/ab-219
-kaplan- universitv/ab-219-quiz-5-new
For more classes visit http// ww.assignmentcloud.
com/
www.assignmentcloud.com KAPLAN AB 219 Quiz 5
NEW 1. Question What are the two basic types of
external information sources used when a person
seeks information in the outside environment?
2. Question Indicate whether the statement
presented is true or false. One thing marketing
managers cannot do is create wants on the part of
the consumer, which exist when someone has an
unfulfilled need and has determined that a
particular good or service will satisfy it?
2
3. Question Indicate whether the statement
presented is true or false. A modified rebuy is a
situation vendors prefer because the purchase is
not looking for new information or other
supporters. An order is placed and the product is
provided as in previous orders.
4. Question What is the result of an imbalance
between actual and desired states?
5. Question Indicate whether the statement
presented is true or false. When buying products,
consumers always follow the same five steps in
the consumer decision making process and do not
stop until a purchase has been made and
evaluated, proceeding in the following order
6. Question What is the term for a measure of a
Web site's effectiveness, calculated by
multiplying the frequency of visits by the
duration of a visit by the number of pages viewed
during each visit?
7. Question Indicate whether the statement
presented is true or false. Of all the factors
that affect consumer decision making, age exerts
the broadest and deepest influence?
3
8. Question Indicate whether the statement
presented is true or false. The key
characteristic distinguishing business products
from consumer products are their physical
characteristics, not their intended use.
9. Question What is the word that describes the
elimination of intermediaries such as wholesalers
or distributors from a marketing channel?
10. Question Indicate whether the statement
presented is true or false. Consumers attempt to
reduce dissonance in the postpurchase phase by
justifying their purchase decision. www.assignment
cloud.com