AB 219 Quiz 6 NEW

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www.assignmentcloud.com KAPLAN AB 219 Quiz 6
NEW 1. Question Indicate whether the statement
presented is true or false. The process of
dividing a market into meaningful, relatively
similar, and identifiable segments or groups is
called market diversification.
2. Question What is the term for a means of
displaying of graphic, in tow or more dimensions,
the location of products, brands, or groups of
products in customers minds?
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3. Question What is the targeting strategy
called that views the market as one big market
with no individuals segments and thus uses a
single marketing mix?
4. Question Indicate whether the statement
presented is true or false. Demographic
segmentation refers to segmenting markets by
region of a country or the world, market
size, market density, or climate. 5. Question
What is the process called for dividing a market
into meaningful relatively similar and
indefinable segments for groups?
6. Question Indicate whether the statement
presented is true or false. An undifferentiated
targeting strategy is when a firm selects a
market niche (one segment of a market) for
targeting its marketing efforts.
7. Question Indicate whether the statement
presented is true or false. Occupation is a
popular demographic variable for segmenting
markets because occupation influences consumer's
wants and determines their buying power.
8. Question Indicate whether the statement
presented is true or false. Markets can be
segmented using a single variable, such as age
group, which is more precise, but it is typically
more difficult and complex to use than
multiple-variable
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segmentation.
9. Question Indicate whether the statement
presented is true or false. Age is a popular
demographic variable for segmenting markets
because age influences consumer's wants and
determines their buying power.
10. Question Indicate whether the statement
presented is true or false. Gender is a popular
demographic variable for segmenting markets
because gender influences consumer's wants and
determines their buying power. www.assignmentcloud
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