All About Salesforce and ServiceNow Integration Benefits

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• All About Salesforce and ServiceNow Integration
  Benefits
• Salesforce and ServiceNow are two popular CRM
  systems for business owners that are used by
  almost every other organization. Both are the
  high-level feature and service providers and are
  different from each other in multiple aspects.
• Today through this this article we would clarify
  the steps of Salesforce and ServiceNow
  integration steps. Through this blog, you can
  easily know the steps to integrate Salesforce and
  ServiceNow and leverage the benefits of both CRM
  systems.
• A Brief Introduction to Salesforce and ServiceNow
• Salesforce is a cloud-based CRM system that helps
  to manage and maintain the long-term customers
  relationship in an easy manner. Plenty of
  cloud-services are offered by Salesforce that is
  compatible with mobile and windows operating
  systems, Following are the popular Salesforce
  clouds
• Sales Cloud
• Marketing Cloud
• Service Cloud
• Chatter
• Community Cloud
• AppExchange
• On the other hand, ServiceNow CRM system offers
  IT asset management solution for almost every
  business size. Some of the most used and
  beneficial services of this CRM system are asset
  management, compliance management, real-time
  prioritization, etc. The iPhone, web-based and
  Android platforms are supported by this system.
• We can compare both the CRMs in many aspects.
  They both are CRMs but provide different
  functionalities. That is why their integration
  can provide the complete capability to any
  business organization.

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• Quick Connect is free of cost integration app
  that is available on the AppExchange platform of
  Salesforce. This ready-to-install app can be used
  by organizations to integrate Salesforce and
  ServiceNow apps. It is a bi-directional
  synchronization app that can synchronize the
  ServiceNow records with Salesforce and
  vice-versa. User can easily access contracts,
  contacts and Salesforce case just through a
  single button click.
• User can also send the contacts from one app to
  another through scheduled batch jobs for any
  particular time interval and requirement.
• ServiceNow Functionalities
• Both end synchronization functionality, i.e. from
  Salesforce to ServiceNow and from ServiceNow to
  Salesforce
• To synchronize the ServiceNow records, an Apex
  batch is written that can get all the contacts,
  incidents, users and contracts records from
  ServiceNow and the same will be reflected in
  Salesforce.
• Apex batch can be run by the users and as a
  result, they will get the ServiceNow data
  instantly and can then schedule Apex batch to
  run on a particular time interval.
• There is also a detailed page button that can
  help in synchronization between Salesforce and
  ServiceNow records the name of this button is
  Sync with SNOW.
• Below listed objects are involved in this
  integration

ServiceNow Objects Salesforce Objects
Account Company
Contract Contract
Contact User
Case Incidents
Here the synchronization is performed on the
corresponding objects like Account object of
Salesforce will be synchronized with the Company
object of Salesforce and Case object with
Incidents. Following image shows the
synchronization of two objects. Here this
synchronization will be scheduled one, and it
will be performed just through a button named
SNOW Coding
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Here are the snapshots of various Salesforce and
ServiceNow object synchronizations i) Synchroniz
ation of Salesforce Accounts
ii)
Synchronization of Salesforce Contact with
ServiceNow User
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iii)
Synchronization of Salesforce Case with
ServiceNow Incident
iv)
Synchronization of Salesforce Contact with
ServiceNow Contract
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Salesforce Integration with Third-Party
Apps Salesforce can be integrated with almost
every popular and most-used third-party
applications including Gmail, Yahoo, Google
Analytics and many more. User should know the
steps to complete the integration. That is why
Salesforce is considered as one of the most
customized and configured CRM. On the other
hand, ServiceNow cannot be integrated easily with
the popular apps and may need lots of efforts
and assistance of experts. Moreover, through
Salesforce the organizations can quickly and
easily get their ROI and so as with ServiceNow,
it can also provide quick ROI if it is
implemented correctly. Overall
Verdict Salesforce is a suitable CRM for Android
and Apple or iOS-based devices, whereas
ServiceNow is only compatible with Windows-based
systems. Both the CRMs offer a large set of
functionalities, but at a time you can only
choose one CRM which are not alike. Reference-ht
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salesforce-and-servicenow-integration- benefits/