Importance of pillar pages in SEO

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5
Reasons why pillar pages are important for SEO
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What is a Pillar Page?
A pillar page is a broad overview of a particular
topic. For example.You have a topic called
Digital Marketing. This will be your Pillar page.
So Digital Marketing is a broad topic and you
will have many subtopics for that. Subtopics may
be, Importance of Digital Marketing, How Digital
Marketing help your business etc. These subtopics
are called topic clusters where they are related
to the main topic of Digital Marketing. Now you
create a pillar page for a specific topic and
write relevant blogs which acts as a cluster
topic for pillar page. You can link back to your
pillar page from the Cluster topic page.
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Image credits Hubspot
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Here are the 5 reasons why pillar pages are
important

• 1. People are searching for longer queries
• 2. Search engines aim at providing exactly what
  searchers are looking for
• 3. Can reach more number of audience
• 4. Help in giving users specific results
• 5. Gain more internal links

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People are searching for longer queries
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We are seeing a growing number of longer form
queries. People are more specific in their
searches.
There are many contents out there. People want to
filter all those irrelevant content and only look
for the exact one.
So they narrow their search queries to get those
results.

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Search engines aim at providing exactly what
users are looking for
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Search engine algorithm has changed. If people
are searching for conversational queries, we
should be able to rank for those exact queries.
Search engines aim at providing more accurate
information for the users.
This can be achieved by organizing your content.
For the specific topic with the pillar page, the
blogs related to that topic with long tail
keywords should be hyperlinked.
By doing this, we can see better results and rank
for conversational queries.


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Can reach more number of audience

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By ranking for conversational queries, you will
have a chance of reaching more number of
audience.
Studies say that 64 of searches are four words
or more.
By following all these content strategies, you
rank for both keywords and conversational
queries.
With less competition for these long tail
keywords, you can reach more number of audience.
A better way to connect with people



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Help in giving users specific results
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This is achieved by creating a pillar page topic
and hyperlinking all the cluster topics to the
pillar page.
This will make Google easy to show the relevant
topic the user is looking for and will help rank
higher in search engine result pages.



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Gain more Internal links
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Internal links are an important ranking factor
for SEO.
Internal links connect your content and give
Google an idea of the structure of your website.
They can establish a hierarchy on your site,
allowing you to give the most important pages and
posts more link value.
Here pillar page topic and cluster topics are
interlinked which helps Google ranking and your
audience as well.
So Internal linking strategy can boost your SEO.




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Conclusion

• Now you know the importance of the pillar page
  and why it is considered as the most significant
  part of SEO.
• So rethink on your SEO strategy if you are just
  focusing on keywords and not the topics that the
  audience are looking for.

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Learn more at
https//blog.hermitcrabs.io/5-reasons-on-how-pilla
r-page-helps-you-in-seo-rankings