Effective SEO Techniques to Drive Organic Traffic in 2019

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Effective SEO Techniques to Drive Organic Traffic
in 2019
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(No Transcript)
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Best digital marketing company in
Gurgaon   Organic Traffic and SEO Traffic to a
website can be organic or paid. Organic traffic
is that which is generated as a result of
a Google search query. When a website is
displayed in a search engine result page and
someone visits the website, it is organic
traffic. One of the ways by which organic traffic
is created is by using digital marketing
techniques like SEO. The services of an Best
digital marketing company in Gurgaon like NetLeaf
software can be used for this. SEO refers
to Search Engine Optimization. This involves the
use of various techniques to optimize a website
so that it is recognized by a search engine like
Google. As a result of the optimization, the
website would rank high on a Google search. When
a business avails of SEO services in Gurgaon,
they would be able to implement this for their
website. Effective SEO techniques There are a
number of SEO techniques that can be used by
websites to get a higher ranking on Google and
other search engines. The following are a few of
these techniques
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1) Provide a great user experience (UX) One of
the criteria used by Google to rank websites is
the user experience it provides. A site can
provide a great user experience if it has a low
bounce rate. When a user visits a webpage, if he
doesnt like what he sees, he immediately goes
back to the search results. This is called
bounce. If a website has a higher bounce rate, it
means users dont like what they see. A great
user experience to reduce bounce rate can be
provided by Providing informative content that
is easy to read with good formatting, clear
fonts, and a neat layout. Using an inverted
pyramid writing style where interesting and
eye-catching items are placed on the top,
followed by important details and other
information with background at the bottom.
Improve the web page design to make it more
attractive. A well-designed website is half the
battle won. The website should load fast.
Studies have shown that if a site takes more than
4 seconds to load, the user may lose interest.
Optimizing the site for speed using techniques
like Accelerated Mobile Pages can be helpful.
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2) Allow Voice Search Voice search is very
popular and it is believed that almost half of
all searches would be through voice. A search
based on voice would generally be in the form of
a sentence or question, rather than keywords. So,
your website needs to be optimized for this.
Content thus needs to be written for long-tail
keywords. Netleaf Software is Best digital
marketing company in Gurgaon. 3) Topic clusters
should be the focus, rather than keywords It has
been believed for long that it is keywords that
help to generate traffic. However, using topic
cluster can produce better results. Instead of
just using keywords, the context in which the
keywords would be used needs to be considered.
Content should be created keeping this context in
mind. Content can then be organized in the form
of clusters with a central pillar page and
smaller cluster pages around it. This would be a
more effective strategy to get recognized by
Google with improved search engine ranking. 4)
Use backlinks effectively Backlinks are links to
your website from others. It is not just enough
having any link from anywhere, Backlinks from
websites known for spam will not be considered by
Google. The links need to have come as a result
of quality content. Links that come as a result
of influencer marketing also would lead to higher
rankings.
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The SEO techniques discussed in this article can
be effectively utilized to bring organic traffic
to a website. Implementing these techniques
requires technical expertise that an SEO company
in Gurgaon like NetLeaf software has. NetLeaf is
a Best digital marketing company in gurgaon that
has both experience and expertise in the field of
SEO. It has successfully helped many clients
achieve online success. Being one of the
leading SEO services company in Gurgaon, NetLeaf
can help a business to implement these SEO
techniques for their website. The professional
expertise of the company would help in successful
implementation of these techniques. As a result,
websites can look forward to higher search engine
ranking and traffic that is more organic in 2019.