Title: Treatment Of Kidney Stones – Recent Innovations - Maitri Hospital
1Building a website with content about your
brand/products/services, relevant
images/infographics, animations, and videos is
not enough. There is so much more that you need
on a website to attract visitors, as well as keep
them engaged for longer, and ultimately tempt
them to convert into customers. Missing out on
all the points mentioned below can ruin the
efforts and money you have invested into building
your website, because you arent going to get
the results you have been looking for. This is
why it is always advised to hire professional
SEO services in India who will look into every
important aspect of a website to gain traffic,
time on site, engagement, conversions, and
ultimately revenue.
- Content at every stage of the buyer journey
- Every stage of the buyer journey is important for
your business, isnt it? Then why dont you - have appropriate content aimed at every stage?
What we mean to say is that you may have content
that can attract visitors to your brand, but you
may not have the same aimed at building up
consideration and retention. Users generally
follow a patent method of become a customer, and
a loyal one. This method involves getting aware
of the product, considering the product for
purchase, making a purchase, and then retaining
with your brand. For every stage, there are
elements that can help. For example, - Blog posts, eBooks, and infographics can build
awareness - Products comparisons and case studies can help
with the consideration stage - Trial offers, demos, discounts, and coupons can
help induce a purchase - Success stories, social media content, and
newsletters can boost retention
2Clear call-to-action buttons There are certain
goals you want to achieve with your website. It
could be to sell your products, have customers
book your services, have them fill up a form,
have them sign up or subscribe with you, or
anything else. And, this goal that you have
should be clear to your visitors, which is why
you need to put up a call-to-action button that
clearly states what you want your customer to
do. You can use words like Buy, Book, Fill up the
form, Sign up, Subscribe, etc. Simplicity You
neednt boast about how much you know about your
industry on your website. Oh sure! You have
received the best testimonials and awards, but
that doesnt need you to go completely technical
and hi-fi. Keep your language simple so that you
can cater to one and all. You need to explain to
your visitors what your product/service is about,
why they must opt for it, what the benefits are,
and then provide them with a clear
call-to-action. But remember, all of this must
be done in simple appealing language one that
everyone understands. Visitors who are likely to
be your potential customers may just move away if
they dont understand you. Sometimes, too much
technicality also shows that you dont care for
the commoners. Website structure and
linking Just as much as simplicity in language is
appreciated, so is simplicity in navigation. Keep
it short and simple for your visitors to find
what they are looking for. Organize content on
your site properly and structure your pages such
that they are easy to find. Remember, a good
user experience means better page performance,
and thus, better business. Testimonials Testimoni
als can be fruitful, but only when used in the
right way. For example, if the testimonial
speaks about the speed of delivery, it should be
on the shipping page. If it speaks about the
problem solving factor of the product, it should
be on the product page. Having a separate page
for testimonials wont work. Make sure that you
are not using the above five techniques the way
they are supposed to be used, and you will see
much more positive results coming up. Or, hire
SEO services in India to take care of the task
completely.