Video Marketing Trends of 2018

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Video Marketing Trends of 2018
With trends we have shared, Video will still the
newest trend on the marketing strategy. Get to
know more by reading this amazing article on
Video Marketing Trends of 2018. So, when you are
considering your marketing strategy for 2018,make
sure that Video marketing and distribution has
been given sufficient time.
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7 Video Trends You Must Watch Out For in 2018!
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1. Facebook vs YouTube Who will win the race
Facebook is aiming to become a one stop solution
for all kinds of digital activity. It has gone
hard to videos as well. By introducing auto play
option and having videos in cover images, profile
images and other interesting tools it has hit on
the video industry. With recent introduction of
Facebook Watch which is expected to feature
personalized recommendations of long-form live
streams and original content. With this unique
feature discovering new and interesting videos
will become easy and one can save it later too.
With Facebook receiving more than 8 billion daily
video views the fight for top spot of video
platform is getting intense.
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2. Live Video Has a Massive Potential
With all the social media platforms like
Facebook, Instagram, Snapchat, and Twitter
supporting live videos, the time has come for
every individuals and brands to leverage this and
tap on this exciting trend. The celebrities are
using this extensively and data likes live videos
are watched three times longer than regular
videos, this data is expected to become lot
stronger. Brands across the globe who have tried
this unique feature have reported 10x rise in the
amount of comments on live videos as they
streamed. Driving regular and real engagement is
on the cards with Live Videos.
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3. Explainers Video Probability of Virality will
rise
Explainer Videos are short and engaging video
which helps brands to engage with their audience
and run them down through a problem or issue.
With Quora focusing on becoming a home of How to
Videos explainer videos can help to have both
organic and paid visibility in less time. In
2018, we can expect explainer videos to become a
mandatory for every brand to educate, educate and
convert their prospects and clients regularly.
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4. Mobile Optimized Videos Will Run the Show
With mobile penetration and adoption rising with
each passing second, the need to have mobile
optimized videos will be on rise. The dominant
visual media has for so long conditioned us to
experience videos horizontally but with social
networking mass adoption and use the time has
coming to move towards vertical videos has come. 
With studiesconducted by Snapchat which has
reported 9 x increases in engagement with
vertical video ads brands will have to work on it
else they will miss the bus as 2018 will be the
year which will witness this evolution.
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5. AR will also revolutionize video marketing
With launch of iPhone X the proliferation of
AR(Augmented Reality) on mobile devices to engage
audience for businesses use has become easy and
mass adoption such technology is one the cards.
Also, Facebook and Twitter evaluating AR
potential for their apps, the time to has AR
based videos can see some revolution.
Capitalizing on this trend will help brands to
stay ahead of your competitors.
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6.Square videos will see a surge
With square-shaped videos outperforming landscape
videos on all social media platforms in terms of
both views and engagement. This also had lower
advertising costs which makes it a mandatory bets
for brands. The need to have animated videos in
square form has come and considering the recent
advent of all-screen mobile devices and with the
drastic rise of mobile content consumption, it
will only makes sense for videos companies to
make it a part of their marketing strategy and
drive the lead to customer engagement rates.
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7. Video Mapping Will See A Rise in Adoption
Video Mapping has been around for sometime but
with limited technological advances it has not
allowed this technique to become more mainstream.
This is a powerful technique which comprises of
making 3D projections on a flat surface. With
organizations like Coca-Cola and Walt Disney
Company already started to bet on it, this may
see a rise in its use. Startups and not brands
might lead this way as it can be an easy method
to broadcast commercial or educational messages.
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