WalMart 2000

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Wal-Mart - 2000
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Vision Statement

• To become the worldwide leader in retailing

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Mission Statement Components

• 1. Customers
• 2. Products or services
• 3. Markets
• 4. Technology
• 5. Concern for survival, profitability, growth
• 6. Philosophy
• 7. Self-concept
• 8. Concern for public image
• 9. Concern for employees

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Mission Statement

• Our fist responsibility is to provide all
  consumers (1) the best products and services with
  guaranteed satisfaction under one roof. Wal-mart
  provides a wide array of products like toys,
  electronics, groceries, jewelry, ladies, men, and
  childrens apparel, and hard goods (2) at
  reasonable prices. We will continue to offer
  scholarships to deserving high-school graduates
  (8) in hopes of providing students with a
  well-deserved education.

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• Consumers have been conveniently provided not
  only with the use of on-line shopping (4) to show
  without ever leaving home, but also with the
  concept of one-stop shopping. The Wal-mart
  team is devoted to everything that Wal-mart has
  accomplished as a universal competitor (3). We
  are dedicated in recruiting rewarding, and
  retaining employees of good moral standing (9) by
  providing benefits for excellent performance,
  providing clean environments to work in, and by
  providing equal-opportunity for all individuals
  (7).

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• We will continue to offer the highest quality
  products at the lowest price (6) to strive to be
  the best in the retail industry (5).

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Opportunities

• Consumers want ease of shopping
• Internet shopping growing
• Dollar value increasing
• Similar shopping patterns worldwide
• Retail sales expected to increase
• Environment conscious consumers
• Elderly population growing
• Asian market virtually untapped by retail
• European Market untapped by retail

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Threats

• Regulation of Wal-Mart pharmacies
• Small towns do not want entry of Wal-Mart
• Bad media exposure for Kathie Lee Brand
• Variety of competition nationally, regionally and
  locally
• Substitute products more easily because of
  intense competition

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Competitive Profile Matrix
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External Factor Evaluation (EFE) Matrix
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Strengths

• Customer oriented
• SAMS Club customers able to buy in bulk
• Supercenters offer one stop shopping
• Satisfaction guaranteed programs promoting
  customer goodwill
• Buy from local merchants when possible
• Stock ownership and profit-sharing with
  employees
• Leads industry in information technology
• Ongoing development of its employees
• Strong community involvement

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Weaknesses

• No formal mission statement
• Membership only for SAMS Club
• Keep poor performing employees on hand
• Old fashioned store policies
• Few women and minorities in top management

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Internal factor evaluation Model (IFE) Matrix
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TOWS Analysis
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TOWS Analysis continued
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SPACE Matrix
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Grand Strategy Matrix
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The Internal-External(IE) Matrix
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Quantitative Strategic Planning Model QSPM
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QSPM continued