COM 486 Inspiring Minds/newtonhelp.com

1
COM 486 Inspiring Minds/newtonhelp.com
2
COM 486 Inspiring Minds/newtonhelp.com

• COM 486 Entire Course
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• COM 486 Week 1 Individual Assignment IMC and CMM
  Basics
• COM 486 Week 2 Assignment Message Map
  Presentation

3
COM 486 Inspiring Minds/newtonhelp.com

• COM 486 Week 1 Individual Assignment IMC and CMM
  Basics
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
• Write a 1,050- to 1,400-word paper that compares
  two competitors that produce at least two
  different products or services for example, Nike
  and Adidas. Describe the strategies that each
  brand uses to differentiate its products or
  services from its competitor using integrated
  marketing communications and Customer Message
  Management. Your paper must also address the
  following points
• How can these companies maintain a positive
  corporate image?
• What changes would you recommend to further
  enhance their corporate image?

4
COM 486 Inspiring Minds/newtonhelp.com

• COM 486 Week 2 Learning Team Assignment Message
  Map Presentation
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Choose either the catering, conference, or hotel
  businesses on Baderman Island.
• Identify and explain the essential elements of a
  Message Map based on the template provided in
  Figure 43, CMM Message Map, of your text,
  Customer Message Management. Address the four
  principles of Customer Message Management covered
  in Figure 41 of the Customer Message Management.

5
COM 486 Inspiring Minds/newtonhelp.com

• COM 486 Week 3 Individual Assignment Marketing
  Communications Plan
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Select a product that is struggling in the market
  todayfor example, dial-up Internet companies,
  PDAs or sport utility vehiclesand a particular
  target audience.
• Conduct a promotions opportunity analysis to
  determine what promotional opportunities exist
  for the chosen company, who the target audience
  is, and their characteristics. Include the
  following A communication market analysis that
  will determine who the primary competitors are,
  justify selected target markets, identify target
  customers, and determine how to position the
  product within the minds of the target market The
  marketing communications for the chosen product
  with a list of

6
COM 486 Inspiring Minds/newtonhelp.com

• COM 486 Week 4 Individual Assignment Movie
  Promotion and Advertising
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• You work for a large movie studio and your job is
  to promote and advertise a new movie.
• Choose the type of movie and the target audience
  the studio hopes to attract.
• Write a 1,400- to 1,750-word proposal for your
  plan to promote and advertise this new movie and
  how you will integrate marketing communications.
  Answer the following

7
COM 486 Inspiring Minds/newtonhelp.com

• COM 486 Week 5 Team Assignment Integrated
  Marketing Communications Campaign
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Resource BadermanIsland Virtual Organization
• Refer to Baderman Island Virtual Organization and
  the catering, conference, or hotel business
  component that you used for the Week Two Learning
  Team assignments. Follow the steps outlined below
  to create a marketing communications campaign for
  your selected industry onBadermanIsland.

8
COM 486 Inspiring Minds/newtonhelp.com