Generating Targeted Leads for Jewelers

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Generating Targeted Leads for Jewelers

• Encourage Customer Referrals
• One of the best means to get new clients is
  through the referral of happy ones. Assuming that
  you have a truly good product or service, it only
  takes a satisfactory customer experience for one
  client to tell their network about you. In
  addition, leads brought about by referrals are
  likely to be qualified as existing clients tend
  to point their friends to the right brandin this
  case you.

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Generating Targeted Leads for Jewelers

• 2. Use SEO, SEM, and PPC
• When done right, the combination of search
  engine optimization, search engine marketing, and
  Pay per Click will help you find your leads and
  guide them to your site. Identify long-tail
  keywords related to your brand and your products,
  and build useful content around these to increase
  your relevancy in the search engines. As you
  build authority in these keywords, you increase
  the chances of your site turning up on the
  results and your targeted leads in finding you.

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Generating Targeted Leads for Jewelers

• 3. Explore Cross-promotions and Co-marketing.
• The general idea behind cross-promotion and
  co-marketing is that you work with related
  businesses that are not exactly your competitors
  so that you can refer to each other your own
  leads. For instance, if you partner your homemade
  jewelry store with an online giftwrapping
  service, the latter can give a discount to the
  leads who buy from you and have their gifts
  wrapped by your partner. This is a mutually
  beneficial way to advertise and to extend your
  reach to your target leads.

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Generating Targeted Leads for Jewelers

• 4. Create Valuable Content
• As online shopping gets more prevalent, a lot of
  consumers tend to rely on other peoples reviews
  before buying a product. It is crucial then that
  you publish on your site informative and
  evergreen content to give your target leads a
  substantial background on your product or
  service. However, keep the selling tone in your
  content at a minimum. Instead, aim to educate
  your target leads through white papers, e-books,
  and webinars.

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Generating Targeted Leads for Jewelers

• 5. Rank Your Leads
• You may have qualified leads already but not all
  of them have the same needs, challenges, and
  knowledge about your product or service. To help
  you determine the kind of response you need to
  give your leads, you can score them according to
  a scale of 1-5, where 1 is being of low priority
  and 5 the most urgent. This way, you can attend
  to the leads that have the most critical need of
  your services and see the results according to
  the campaign you customized for them.

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Generating Targeted Leads for Jewelers

• 6. Use Multi-Device Targeting Strategies.
• Retargeting and remarketing is a common practice
  in the digital marketing scene, but mostly on
  leads that use the computer. However, it is now
  possible to generate leads that depend on mobile
  gadgets, which means you can up the chances of
  doubling the leads you gather.

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Generating Targeted Leads for Jewelers

• 7. Exploit Next-Generation SEO
• The presence of the Hummingbird algorithm in
  Googles search engine has prompted many
  marketers to review and change the keywords use
  to conversational, long-tail ones. In addition,
  Hummingbird is also responsive to voice searches
  whether the query was made using a computer or a
  mobile device.

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Generating Targeted Leads for Jewelers

• 8. Measure Campaigns based on ROI
• In the past, digital marketers depended largely
  on rankings to gauge their campaigns success.
  However, high rankings dont automatically
  translate to high ROI. You need to have a clear
  idea of the campaigns value, as well as the
  value you spend on each channel you use and every
  method you utilize. You also have to create a
  corresponding measurement and review process to
  help you evaluate whether your chosen methods and
  channels are working (i.e. they are generating
  your target ROI).

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