Webmaster User Group

1
Webmaster User Group

• November 29, 2006

2
Agenda

• Welcome
• Andrew Armani eServices Director 5
• Ca.gov Redesign
• Carolyn Lawson eServices Office 20
• Website Migration
• Richard Lehman eServices Office 15
• - Break - 15
• Webmaster Toolbox
• Megan Johnson Project Manager, DTS 20
• Search Engine Update
• Kevin Paddock Search Master, DTS 20
• Long-Term Strategy Update
• Karan Marsh Project Manager, DTS 10
• IT Forum
• Steve Branson Department of Health Services 5

3
Look-and-FeelWebsite Migration Discussion

• Webmaster User Group
• November 29, 2006

4
ca.gov over the years
2000
2006
1996
2001
5
New look-and-feel migration- greater challenges
and benefits than before

• Significant navigational changes-opportunities
• More content this time
• Consequently more stakeholder interest

6
MigrationHow to get there?

• Plan
• Design
• Build
• Maintain

7
MigrationWhy do we want to get there?

• The Web has become a critical business service
  delivery channel!
• A more accessible and useable design is the
  first-step and provides the most significant
  business benefits
• Reduced support (calls, visits correspondence)
• Increased customer satisfaction (also increased
  government/political satisfaction)
• Leads to greater use of less expensive online
  transactions

8
Again - MigrationHow to get there?

• Plan
• Design
• Build
• Maintain

9
Migration Issues/Opportunities

• New tabbed navigation (shorter labels less
  text)
• Opportunity to review and change some of the
  content?
• How many usability issues do I attempt to
  address now?
• How do I accomplish the transition with the least
  confusion to the Departments customers?
• Who is the audience within my department to make
  and approve these decisions and how do I engage
  them for support in the effort?