Survey and Focus Group Findings

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Survey and Focus Group Findings

• Lindsee Colindres
• Sr. Web Developer
• Web Resource Center

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Survey and Focus Group Findings

• Survey
• Sent to webmaster community
• Composed of 24 questions
• Inquired about current web maintenance process

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Survey and Focus Group Findings

• Focus Group
• Webmasters from various academic and clinical
  departments
• Variety of technical skill levels
• Open and honest discussion
• Identified barriers to maintenance process

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Survey and Focus Group Findings

• What We Found
• 46 of users rate their technical ability as not
  technical and 30 as somewhat technical.

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Survey and Focus Group Findings

• What This Means
• The average webmaster in the health sciences
  community is a non-traditional webmaster with
  limited skills and time.
• Updating their site is only one of their many
  roles.

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Survey and Focus Group Findings

• What We Found
• 63 of our users update their site monthly,
  quarterly or annually and yet 50 responded that
  they would like to update their sites daily or
  weekly.

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Survey and Focus Group Findings
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Survey and Focus Group Findings
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Survey and Focus Group Findings

• What This Means
• People want to update their sites more frequently
  than they currently do.

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Survey and Focus Group Findings

• Barriers
• Limited skill set
• No workflow or collaboration within department
• Task too big for one person, overwhelming
• Bottleneck when content is received

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Survey and Focus Group Findings

• What We Found
• 43 of users add new pages to their website
  annually, and 21 add new pages quarterly.

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Survey and Focus Group Findings

• Barriers
• Difficult to change navigation
• Challenge to conceptually figure out placement in
  regards to the existing site map
• Not sure what to add
• Need help in brainstorming new ideas, features to
  keep site engaging

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Survey and Focus Group Findings

• What We Found
• 72 of users agree that ensuring the content on a
  site is fresh and up-to-date is important and
  rated that this is one of their most challenging
  tasks.

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Survey and Focus Group Findings

• Barriers
• Not content experts for the whole
  department/program.
• Dont have established contacts with subject
  matter experts to provide dynamic content.
• Lack of communication

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Survey and Focus Group Findings

• Barriers
• Departments/programs arent aware of websites
  existence and that it is an available
  communication tool.
• Too many individual websites (Marriot,
  Albertsons)

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Survey and Focus Group Findings

• How Many People Contribute Content to Your
  Website?

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Survey and Focus Group Findings

• What This Means
• 37 report 5 content contributors
• 40 report 2 or less contributors
• No middle ground

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Survey and Focus Group Findings

• Barriers
• Difficult to have multiple content contributors
  make their own updates.
• Lack of content contributors leaves websites
  one-sided, outdated, increases chance of
  incorrect information.

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Survey and Focus Group Findings

• Other Key Findings
• Approximately 60 of users have a limited, or no
  approval process before updates are published.
• Users have difficulty keeping navigational links
  consistent and finding and fixing broken links.
• Users struggle with making their sites accessible
  to people with disabilities.

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Survey and Focus Group Findings

• Other Key Findings
• Some users are challenged in training new staff
  on how to update website.
• Users are unsure of how to display photos and
  other files on website.
• 83 of users agree that it is important to
  support uniformity and consistency in look and
  style.

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Survey and Focus Group Findings

• Other Key Findings
• Approximately 50 of users would like to update
  their sites without needing coding knowledge.
• Users want to update their sites quickly and
  easily.

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Survey and Focus Group Findings
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Survey and Focus Group Findings

• Goals
• To improve the web maintenance process for our
  webmasters and content contributors.
• Empower them with tools needed to create
  hassle-free and content-rich websites.